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VALUE CHAIN ANALYSIS, EVA, MVA
ETC.
Strategic capabilities: the key issues
Resource-based strategy
The resource-based view (RBV) of strategy
asserts that the competitive advantage and
superior performance of an organisation is
explained by the distinctiveness of its
capabilities.
Proponents of the RBV contend that organizational
performance will primarily be determined by internal
resources that can be grouped into three all-encompassing
categories: physical resources, human resources, and
organizational resources.
(think of the functional divisions such as marketing, finance, HR and operations;
where does the key strengths of the company lie in? )
Resources and Competences
Resources are the assets that organisations have
or can call upon (e.g. from partners or
suppliers),that is, ‘what we have’ .
Competences are the ways those assets are used
or deployed effectively, that is, what we do
well’.
Components of strategic capabilities
Redundant capabilities
Capabilities, however effective in the past, can
become less relevant as industries evolve and
change.
Such ‘capabilities’ can become ‘rigidities’ that
inhibit change and become a weakness.
(Consider the case of Nokia: a leader in the past but
now reduced to being a lost follower in the mobile
phone market)
Dynamic capabilities
Dynamic capability is the ability of an
organisation to renew and recreate its strategic
capabilities to meet the needs of changing
environments.
Three types of capabilities:
• Sensing opportunities and threats
• Seizing new opportunities
• Reconfiguring the capabilities of the
organization
Threshold and distinctive capabilities (1)
Threshold capabilities are those needed for an
organisation to meet the necessary requirements
to compete in a given market and achieve parity
with competitors in that market – ‘qualifiers’.
Distinctive capabilities are those that critically
underpin competitive advantage and that others
cannot imitate or obtain – ‘winners’.
Threshold and distinctive capabilities
Core competences
Core competencesare the linked set of skills,
activities and resources that, together:
deliver customer value
differentiate a business from its competitors
potentially, can be extended and developed as
markets change or new opportunities arise.
1G. Hamel and C.K. Prahalad, ‘The core competence of the corporation’, Harvard
Business Review, vol. 68, no. 3 (1990),
pp. 79–91.
Core competences
Core competences are distinguished from competences
in several ways:
• they are only possessed by those companies
whose performance is superior to the industry
average;
• they are unique to the company;
• they are more complex;
• they are difficult to emulate (copy);
• they relate to fulfilling customer needs;
• they add greater value than 'general' competences;
• they are often based on distinctive relationships
with customers, distributors and suppliers;
• they are based upon superior organisational skills
and knowledge.
Organisational knowledge
Organisational knowledge is the collective
intelligence, specific to an organisation,
accumulated through both formal systems and
the shared experience of people in that
organisation.
Some of this knowledge is ‘Tacit’ knowledgethat
is, more personal, context-specific and hard to
formalise and communicate – so it is difficult to
imitate, for example, the knowledge and
relationships in a top R&D team.
Diagnosing StrategicCapabilities
Several techniques and frameworks are used to
assess a company’s strategic capabilities:
1. Benchmarking
2. Value Chain andValue Networks
3. Activity Systems
Benchmarking
Benchmarking is a means of understanding how
an organisation compares with others – typically
competitors.
Two approaches to benchmarking:
Industry/sector benchmarking - comparing
performance against other organisations in the
same industry/sector against a set of performance
indicators.
Best-in-class benchmarking - comparing an
organisation’s performance or capabilities against
‘best-in-class’ performance – wherever that is
found even in a very different industry. (E.g. BA
benchmarked its refuelling operations against
Formula 1).
TheValue Chain
The value chain describes the categories of
activities within an organisation which,
together, create a product or service.
The value chain invites the strategist to think of
an organisation in terms of sets of activities –
sources of competitive advantage can be
analysed in any or all of these activities.
4–
25
The Concept of a Company Value Chain
♦ The Value Chain
● Identifies the primary internal activities that create
customer value and the related support activities.
● Permits a deep look at the firm’s cost structure and
ability to offer low prices.
● Reveals the emphasis that a firm places on
activities that enhance differentiation and support
higher prices.
Using the VC model, the form can analyze its INTERNAL
OPERATIONS and identify specific areas of efficiencies and
core competences.
The Value Chain (Porter)
Figure 3.4 The value chain within an organisation
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance
by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter. All rights reserved
Uses of the value chain
A generic description of activities – understanding
the discrete activities and how they both
contribute to consumer benefit and how they add
to cost.
Identifying activities where the organisation has
particular strengths or weaknesses
Analysing the competitive position of the
organisation using theVRIO criteria – thus
identifying sources of sustainable advantage.
Looking for ways to enhance value or decrease
cost in value activities (e.g. outsourcing)
The value network
The value network comprises the set of inter-
organisational links and relationships that are
necessary to create a product or service.
Competitive advantage can be derived from
linkages within the value network.
(implication in strategic analysis: we don’t only
look at our own companyVC but also the
linkages between the other organizations that
do business with our firm – suppliers and
distributors)
The value network
Figure 3.5 The value network
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance
by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter. All rights reserved
Uses of the value network
Understanding cost/price structures across the
value network – analysing the best area of
focus and the best business model .
Identifying ‘profit pools’ within the value
network and seek to exploit these.
The ‘make or buy’ decision: deciding which
• activities to do ‘in-house’ and which to
outsource.
Partnering and relationships – deciding who to
work with and the nature of these
relationships.
Strategic Options for Remedying a Disadvantage
in Costs or Effectiveness
♦ There are three places in the totalvalue chain
system for a company to look for ways to improve its
efficiency and effectiveness:
● The firm’s own activity segments
● The suppliers’ part of the overall value chain
● The distribution channel portion of the chain.
Representative Value Chain System for an Entire Industry
Some additional slides on how VC analysis is applied to
study the linkages between the firm and its allied
partners such as suppliers and distributors
Options for Improving the Efficiency and
Effectiveness of Internal Value Chain Activities
♦ Implement best practices throughout the company, particularly for
high-cost activities.
♦ Redesign products to eliminate high-cost components or facilitate
speedier and more economical assembly or manufacture.
♦ Relocate high-cost activities to areas where they can be
performed more cheaply.
♦ Outsource activities that can be performed by contractors more
cheaply than in-house.
♦ Shift to lower-cost technologies and/or invest in productivity-
enhancing, cost-saving technological improvements.
♦ Stop performing activities that add little or no customer value.
Ways to Improve the Efficiency and Effectiveness of
Supplier-Related Value Chain Activities
♦ Pressure suppliers for lower prices.
♦ Switch to lower-priced substitute inputs.
♦ Collaborate closely with suppliers to identify mutual cost-saving
opportunities.
♦ Work with suppliers to enhance the firm’s differentiation.
♦ Select and retain suppliers who meet higher-quality standards.
♦ Coordinate with suppliers to enhance design or other features
desired by customers.
♦ Provide incentives to suppliers to meet higher-quality standards,
and assist suppliers in their efforts to improve.
Ways to Improve the Effectiveness of the Customer Value
Proposition and Enhance Differentiation
♦ Implement best practices throughout the company, particularly
for high-cost activities.
♦ Adopt best practices and technologies that spur innovation,
improve design, and enhance creativity.
♦ Implement the best practices in providing customer service.
♦ Reallocate resources to devote more to activities that will have
the biggest impact on the value delivered to the customer and
that address buyers’ most important purchase criteria.
♦ For intermediate buyers, gain an understanding of how the
activities the firm performs impact the buyer’s value chain.
♦ Adopt best practices for signaling the value of the product and
for enhancing customer perceptions.
Translating Company Performance of Value Chain Activities
into Competitive Advantage
Differentiation Advantage
Translating Company Performance of Value Chain Activities
into Competitive Advantage (cont’d)
Cost-Based Advantage
Mapping activity systems (1)
Identify ‘higher order strategic themes’ that is,
how the organisation meets the critical success
factors in the market.
Identify the clusters of activities that underpin
these themes and how they fit together.
Map this in terms of how activity systems are
interrelated.
Mapping activity systems (2)
Using activity system maps
A means of identifying strategic capabilities in
terms of linkages of activities
Internal and external links are identified (e.g. in
terms of the needs of customers).
Therefore helps identify bases of competitive
advantage.
And sustainable advantage for example, in
terms of bases of inimitability.
Managing Strategic Capability
Internal capability development:
Leveraging capabilities – identifying
capabilities in one part of the
organisation and transferring them to
other parts (sharing best practice).
Stretching capabilities - building new
products or services out of existing
capabilities.
Managing activities for capability
development
External capability development – adding
capabilities through mergers, acquisitions or
alliances.
Ceasing activities – non-core activities can be
stopped, outsourced or reduced in cost.
Monitor outputs and benefits – to understand
sources of consumer benefit and enhance
anything that contributes to this.
Managing the capabilities of people – training,
development and organisation learning.
Managing people for capability development
Targeted training and development
Staffing policies
Organizational learning
Developing people’s awareness of their
importance of the roles they play in the
organization
The Process of Performing an InternalAudit
The internal audit
 Requires gathering and assimilating
information about the firm’s management,
marketing, finance/accounting,
production/operations, research and
development (R&D), and management
information systems operations
 Provides more opportunity for participants to
understand how their jobs, departments, and
divisions fit into the whole organization
Marketing AuditChecklist of
Questions
1. Are markets segmented effectively?
2. Is the organization positioned well among
competitors?
3. Has the firm’s market share been increasing?
4. Are present channels of distribution reliable and
cost effective?
5. Does the firm have an effective sales
organization?
6. Does the firm conduct market research?
Marketing AuditChecklist of
Questions
7. Are product quality and customer service good?
8. Are the firm’s products and services priced
appropriately?
9. Does the firm have an effective promotion,
advertising, and publicity strategy?
10. Are marketing, planning, and budgeting effective?
11. Do the firm’s marketing managers have adequate
experience and training?
12. Is the firm’s Internet presence excellent as
compared to rivals?
Finance/AccountingAudit
Checklist
1. Where is the firm financially strong and weak
as indicated by financial ratio analyses?
2. Can the firm raise needed short-term capital?
3. Can the firm raise needed long-term capital
through debt and/or equity?
4. Does the firm have sufficient working capital?
5. Are capital budgeting procedures effective?
Finance/AccountingAudit
Checklist
7. Are dividend payout policies
reasonable?
8. Does the firm have good relations with
its investors and stockholders?
9. Are the firm’s financial managers
experienced and well trained?
10.Is the firm’s debt situation excellent?
Key Financial
Ratios
How Calculated
Key Financial
Ratios (cont’d)
Production/Operations
Audit Checklist
1. Are supplies of raw materials, parts, and
subassemblies reliable and reasonable?
2. Are facilities, equipment, machinery, and offices in
good condition?
3. Are inventory-control policies and procedures
effective?
4. Are quality-control policies and procedures effective?
5. Are facilities, resources, and markets strategically
located?
6. Does the firm have technological competencies?
Integrating Strategy and Culture
 Organizational culture significantly affects
business decisions and thus must be
evaluated during an internal strategic-
management audit.
 If strategies can capitalize on cultural
strengths, such as a strong work ethic or
highly ethical beliefs, then management
often can swiftly and easily implement
changes.
Earned Value Analysis
DEFINITION OF EVA AND MVA
A company’s total market value is equal to the sum
of the market value of its equity and the market
value of its debt. In theory, this amount is what can
be “taken out” of the company at any given time.
The MVA is the difference between the total market
value of the company and the economic capital. The
economic capital, also called IC, is the amount that is
“put into” the company and is basically the fixed
assets plus the net working capital.
• MVA = Market value of company – IC
Earned Value Analysis and Market Value
Analysis
From an investor’s point of view, MVA is the best
external measure of a company’s performance.
Stewart states that MVA is a cumulative measure of
corporate performance and that it represents the
stock market’s assessment from a particular time
onwards of the NPV of all a company’s past and
projected capital projects.
The MVA is calculated at a given moment, but in
order to assess performance over time, the
difference or change in MVA from one date to the
next can be determined to see whether value has
been created or destroyed.
Earned Value Analysis and Market Value
Analysis
EVA is an internal measure of performance that
determines MVA. Stewart defines EVA as follows: “A
company’s EVA is the fuel that fires up its MVA.” EVA
takes into account the full cost of capital, including the
cost of equity. The concept of EVA is a measure of
economic profit and was popularized and originally
trade-marked by Stern Stewart Consulting Company in
the 1980’s.
The calculation of EVA is very similar to that of the well-
known “residual income” measure used as a benchmark
of divisional performance for some time. Horngren,
Datar and Foster and Garrison, Noreen and Seal compare
EVA to residual income and other performance measures
and describe the growing popularity of EVA.
Earned Value Analysis and Market Value
Analysis
• EVA is calculated as follows:
• EVA = (ROIC – WACC) x IC
where
• ROIC = Return on invested capital
• WACC = Weighted Average Cost of Capital
• IC = Invested Capital (at the beginning of the
year)
Earned Value Analysis and Market Value
Analysis
The ROIC minus the WACC is also called the “return
spread”. If the return spread is positive, it means the
company is generating surplus returns above its cost
of capital and this translates into a higher MVA.
Lehn and Makhija describe EVA as follows: “EVA and
related measures attempt to improve on traditional
accounting measures of performance by measuring
the economic profits an enterprise – after-tax
operating profits less the cost of the capital
employed to produce those profits.”
Earned Value Analysis and Market Value
Analysis
EVA can also be defined as the difference between
the net operating profit before interest, but after tax
(NOPAT) and a capital charge based on the WACC
multiplied by the IC:
• EVA = NOPAT – (WACC x IC)
• The link between MVA, the cumulative measure,
and EVA, which is an incremental measure, is that
MVA is equal to the present value of all future EVA
to be generated by the company.
• MVA = present value of all future EVA
Earned Value Analysis and Market Value
Analysis
So, for example, Company Z has invested capital amounting to 100 million
at the beginning of the year. This is financed by 60% equity and 40% debt.
The debt has an interest rate of 12% before tax. The tax rate is 30% and
the WACC 15%. The net income for the year before interest and tax is 30
million.
ROIC is 30 million / 100 million x (1 – tax rate of 30%) = 21%.
EVA = (ROIC – WACC) x IC
= (21% - 15%) x 100 million
= 6% x 100 million
= 6 million
Applying the second formula given for EVA, the result is the same: EVA =
EBIAT – (WACC x IC)
= 21 million – (15% x 100 million)
= 6 million
where
EBIAT = Earnings before interest, after adjusted tax
Earned Value Analysis and Market Value
Analysis
If a company is not operating at its optimal financial
gearing level, the WACC can be lowered by changing the
proportion of debt relative to equity, so that the capital
structure is closer to optimal. This also unlocks value for
the company as a whole, including shareholders.
Fatemi et al. have investigated the link between the
remuneration of top management and EVA and MVA.
They categorize companies according to their ability to
generate EVA and MVA. Companies with a high EVA and
MVA are called “winners”, companies with a high EVA
and low MVA are “problem children”, companies with a
low EVA and a high MVA are “holders of real options”,
and companies with a low EVA and MVA are typified as
“losers”. The four categories are set out in the Figure in
the next slide.
EVA and MVA grid
“Problem
children”
“Winners”
“Losers” “Holders of real
options”
HIGH
HIGH
LOW
LOW
EVA
MVA
EVA in the new economy
Milano investigated the use of EVA in the so-called “new economy”,
which is characterized by the expansion of the Internet and the
advance of telecommunications technologies. These in turn provide
new channels for media distribution and communication. With the
ever-increasing emphasis on information, the rules of business are
constantly changing. New market entrants break into existing
markets at a much more rapid rate than before and talented human
capital is flowing into businesses.
EVA has increasingly come under fire from critics who claim that
EVA is not suited to a new knowledge-based environment where
companies operate without buildings and machinery, with very little
working capital (sometimes with a negative balance) and very little
or no current profits. However, Milano argues that EVA is indeed
suitable for new emerging companies, even more so than was the
case with their older predecessors. He points out that although the
nature of the companies is changing, the principles of economic
valuation remain the same.
EVA in the new economy
In valuing a new economy company such as Yahoo (worth US $100
billion in 2000; about twice the value of McDonalds), EVA presents
a much simpler approach than the FCF (Free Cash Flow) method.
The difficulty in applying the FCF method lies mainly in determining
the terminal value of the company being valued at the end of the
“planning horizon”, which could be, for example, 15 years. This is
very hard to do for a new economy company such as Yahoo.
Milano argues that the EVA approach to valuation is much more
straight-forward than the FCF method because it shows a greater
percentage of the value occurring in the earlier years, when
forecasting can be done with greater accuracy. His studies showed
that in a typical FCF analysis of a new economy company, 80% to
99% of the value is determined by the terminal value. When the
EVA approach is applied to the same company and time horizon,
only 20% to 50% of the value was in the terminal value.
Adjustments to Financial Statements
In the calculation of EVA and MVA, it is a basic requirement that the
investor’s point of view is taken, rather than that of the accountant. This
means that the full cost of IC should be taken into account in determining
EVA and MVA. NOPAT needs to be adjusted accordingly in order to apply
the investor’s perspective consistently. Stern refers to these adjustments
as “accounting anomalies”.
The asset values and profits reflected by the accounting statements –
drawn up according to GAAP – do not conform to the investor’s point of
view due to the (mostly conservative) accounting treatment of a number
of accounting items.
The adjustments required to the book values of assets in order to convert
them to the amount of IC (taking the investor’s point of view) stem from
the fact that the accounting items mentioned in the previous paragraph
do not reflect the investor’s point of view. The same applies for the
adjustments to NOPAT. The accounting figures have a conservative bias
that causes both the IC and the profit to be understated.
Adjustments to Financial Statements
According to Ehrbar, about 160 adjustments can be made to the financial
statements in order to calculate EVA, but for most companies just a few
important ones (not more than ten), those that have the most significant
impact, will suffice. In the following sections the necessary adjustments
for each accounting item are discussed. The most important adjustments
are:
• R&D costs;
• marketing costs (related to launch of new products);
• strategic investments;
• accounting for acquisitions (goodwill);
• depreciation;
• restructuring costs;
• taxation;
• marketable investments;
• off-balance sheet items;
• free financing; and
• intangible capital.
Specific Items to be adjusted
• R&D costs
According to GAAP, research costs should be written off in full during the
financial period when they are incurred. The same applies for
development costs, which may only be deferred, or capitalized, if there is
a strong expectation that they may lead to significant cash benefits in
future. The result of this requirement is that the bulk of the total amount
of R&D costs of any given company is written off immediately, which could
create the erroneous impression that the investment is worthless.
This conservative outlook causes both invested capital and profits to be
understated. For companies with a high proportion of R&D costs, for
instance those in the pharmaceutical sector or high-tech companies, the
understatement of assets and profits using GAAP could be substantial.
The EVA approach requires R&D expenditure to be capitalized in the
balance sheet as an asset and amortised over an appropriate period. It is
suggested that the capitalized amount should be written off over the
payoff period for projects that prove to be financially viable.
Specific Items to be adjusted
• Marketing costs
In applying the same principle as with R&D expenditure, Stewart reasons that the
new product development and up-front marketing costs incurred to capture an
initial market share should also be capitalized and amortised over an appropriate
period. He suggests that the lives of successful new products can be used as the
amortisation period.
Security companies, for instance, install security systems “for free”, expecting the
monthly fee paid by the home-owner on an ongoing basis to more than make up
for the initial cost. Cellular phone companies also sell cellular phones at selling
prices below cost, but in doing so, gain new customers using the same principle.
GAAP requires these marketing costs to be written off as incurred, but from an
investor’s point of view, they should be capitalized.
Other examples include the cost of designing and promoting luxury cars, such as
the Infinity (Nissan) and the Lexus (Toyota). These costs should be capitalized and
amortised, instead of being written off when incurred. Another example is the
huge amount – “hundreds of millions of dollars” – that Gillette spent to develop
and market the new spring-suspended razor, the Sensor. Stewart asserts that the
full amount which has been written off by Gillette should be seen as a form of
capital investment. He is of the opinion that the fact that there was uncertainty
about the future payoff of the projects was irrelevant on the grounds that
“management’s strategy, if successful, anticipates and requires a payoff over an
extended period of time”
Specific Items to be adjusted
• Strategic investments
Strategic investments are investments that normally yield no immediate increase
in profits and EVA, but that are expected to have some payoffs only from a certain
point in future. Typical examples are investments to establish new developing
markets and investments in new technologies and capabilities to exploit the
worldwide web and e-commerce opportunities.
There is some reluctance on the side of managers to go ahead with an investment,
for example, the construction of a plant that may take a number of years to
complete and thereafter will take another few years to begin operating at full
capacity. The capital charges on an investment like this will reduce EVA
dramatically in the years before the plant becomes profitable.
The problem with strategic investments is that if the immediate impact on
profitability and EVA is ignored, there is no guarantee that discipline will be
exercised in making the investment (while capital discipline is one of the hallmarks
of EVA). Companies hardly ever determine whether the returns on strategic
investments in later years live up to the initial expectations. For this reason the
term “strategic” has become a byword for unsuccessful projects that never pay off.
The adjustment for strategic investments suggested to overcome the peculiarities
of this item is firstly to “hold back” the investment in a “suspension account”. If
this is done, the capital charge on the investment (or balance in the suspension
account) is not taken into account determining EVA until the time when the
investment is expected to deliver operating profits.
Specific Items to be adjusted
• Accounting for acquisitions (goodwill)
Goodwill usually refers to an intangible asset that may be bought (like a
patent), or developed internally by a company, or it may originate from an
acquisition transaction. Goodwill on acquisition is defined as the excess
amount a company pays above the “fair value” of the assets of the
acquired company. The amount of goodwill may typically be payable for
technological knowledge, patents, R&D projects in progress or simply the
good standing the company and its brands have established with
customers.
The accounting treatment of goodwill is the following: in the USA the
amount of goodwill is capitalized if the “purchase” method is used and
than it is amortised over a maximum period of 40 years. The accounting
treatment for South African companies is the same, but the maximum
amortisation period is 20 years.
The problem with the amortisation of goodwill is that profits and ROA and
ROE are initially understated because of the amount written off against
profits annually. In subsequent years, the ROA and ROE are ultimately
overstated when the capitalised goodwill in the balance sheet is written
off completely.
Specific Items to be adjusted
• Depreciation
For most companies, the straight-line method of depreciation, applied
according to GAAP, does not distort profits or the calculation of EVA.
However, where a company has a significant proportion of older, long-
lived equipment, the situation becomes more complicated. Under this
scenario, using the straight-line method of depreciation can cause a strong
bias against investment in new equipment.
Using the straight-line method of depreciation, the EVA capital charge
becomes smaller and smaller as the book value of the assets decreases,
causing the old assets to look much “cheaper” than new ones. Managers
tend to be reluctant to replace old assets with new ones because of the
higher cost attached to the new assets.
Using the sinking-fund depreciation method, instead of the straight-line
method, can eliminate this distortion. When depreciation is calculated
according to the sinking-fund method, the annual amounts of depreciation
start small and then get progressively bigger, much like the capital portion
of a mortgage payment.
Specific Items to be adjusted
• Restructuring charges
Restructuring charges refer to the loss made on an investment that fails to live up
to expectation. According to GAAP, the loss on the investment should be written
off in the income statement, normally causing a large decrease in profits. It can be
said that the GAAP treatment in restructuring charges focuses on past mistakes.
The investor’s view is much more positive: “Viewed from the executive suite, a
restructuring should be thought of as a redeployment of capital that is intended to
improve profitability going forward by reducing ongoing losses from past
mistakes.” The appropriate treatment of restructuring charges can best be
described by way of an example.
Company X has (among other assets) a factory of 100 million that yields no (zero)
operating profits. The factory can be sold for only 40 million and this amount can
then be paid out to shareholders as a dividend. The loss on the sale of the factory
(60 million) is written off to reduce earnings. If the cost of capital is 20%, the
capital charge for the factory is 20 million (100 million x 20%) and the EVA is minus
20 million (zero profit less the capital charge of R0 million).
From a manager’s point of view, it does not make sense to sell the factory, as this
would cause GAAP earnings to drop by R60 million, fixed assets to decrease by
R100 million and a decrease in the scope of operations. If the factory is not sold, it
is still breaking even profit-wise, so there is no incentive to sell.
Specific Items to be adjusted
• Restructuring charges
From an EVA point of view, the treatment of the potential loss on the
factory changes as follows: it is now called “restructuring charges” and is
shown as an investment in the balance sheet at 60 million, instead of
being written off. The capital decreases by the amount of the dividend to
be paid out, 40 million, and not by the full 100 million. The EVA changes as
follows: operating profits remain at zero, while the capital charge is 20%
on 60 million (12 million), giving a negative EVA of 12 million.
Selling the factory would cause the EVA to improve from 20 million
negative to 12 million negative. Hence, a manager whose remuneration is
linked to changes in EVA would be inclined to sell.
Specific Items to be adjusted
• Taxation
Most companies determine profits in one way for financial reporting and
then present a different taxable profit, on which the tax payable is based,
to the Receiver of Revenue. The taxable profit is usually lower than the
accounting profit, mainly because of timing differences, of which
depreciation is a good example.
If a company uses accelerated wear and tear for income tax purposes (or
qualifies for tax allowances on capital assets) while using straight-line
depreciation for accounting profit purposes, the taxable profit is lower
than the reported accounting profit. Timing differences like these give rise
to deferred tax, which is reflected on the balance sheet. The result of this
is that the actual tax paid in a given year is not the same as the tax charge
or debit in the income statement (normally it is lower).
From an investor’s point of view, a growing, going-concern company will
probably never actually pay deferred tax. When calculating NOPAT and
EVA, only tax actually paid in cash must be taken into account. The
adjustment required therefore entails determining the amount of all
deferred tax deducted from earnings in the past and then adding it back to
equity, so that the IC and the cost of capital can be calculated.
Specific Items to be adjusted
• Marketable investments
Some companies may hold investments in cash, marketable
securities, loans or shares. These passive investments should
not be included as part of the invested capital because they
do not contribute to the operating profit. It follows logically
that the income from these investments should not be
included in operating profits, but should be added to profits
after the calculation of NOPAT.
Specific Items to be adjusted
• Off-balance sheet items
Although GAAP limits off-balance sheet financing, for instance, by
requiring the capitalization of financial leases, there are still some items
that do not appear on the balance sheet, when in fact they should. These
off-balance sheet items should be included in the amount of invested
capital. Typical items such as uncapitalised (operational) leases and
securitized debtors should be brought back into the balance sheet to
reflect the full amount of IC for the purposes of determining EVA.
If managers consider only the interest rate on an uncapitalised lease, the
lease will appear to be cheaper than it really is at the WACC. In this
instance, managers should be careful not to confuse the financing decision
with the investment decision.
• Free financing
In determining the amount of IC, all free financing items, such as accrued
expenses and non-interest-bearing accounts payable, should be
subtracted from the total assets. The cost of capital is then applied to the
net assets used in operations in order to calculate the capital charge and
EVA.

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  • 3. Resource-based strategy The resource-based view (RBV) of strategy asserts that the competitive advantage and superior performance of an organisation is explained by the distinctiveness of its capabilities. Proponents of the RBV contend that organizational performance will primarily be determined by internal resources that can be grouped into three all-encompassing categories: physical resources, human resources, and organizational resources. (think of the functional divisions such as marketing, finance, HR and operations; where does the key strengths of the company lie in? )
  • 4. Resources and Competences Resources are the assets that organisations have or can call upon (e.g. from partners or suppliers),that is, ‘what we have’ . Competences are the ways those assets are used or deployed effectively, that is, what we do well’.
  • 5. Components of strategic capabilities
  • 6. Redundant capabilities Capabilities, however effective in the past, can become less relevant as industries evolve and change. Such ‘capabilities’ can become ‘rigidities’ that inhibit change and become a weakness. (Consider the case of Nokia: a leader in the past but now reduced to being a lost follower in the mobile phone market)
  • 7. Dynamic capabilities Dynamic capability is the ability of an organisation to renew and recreate its strategic capabilities to meet the needs of changing environments. Three types of capabilities: • Sensing opportunities and threats • Seizing new opportunities • Reconfiguring the capabilities of the organization
  • 8. Threshold and distinctive capabilities (1) Threshold capabilities are those needed for an organisation to meet the necessary requirements to compete in a given market and achieve parity with competitors in that market – ‘qualifiers’. Distinctive capabilities are those that critically underpin competitive advantage and that others cannot imitate or obtain – ‘winners’.
  • 10. Core competences Core competencesare the linked set of skills, activities and resources that, together: deliver customer value differentiate a business from its competitors potentially, can be extended and developed as markets change or new opportunities arise. 1G. Hamel and C.K. Prahalad, ‘The core competence of the corporation’, Harvard Business Review, vol. 68, no. 3 (1990), pp. 79–91.
  • 11. Core competences Core competences are distinguished from competences in several ways: • they are only possessed by those companies whose performance is superior to the industry average; • they are unique to the company; • they are more complex; • they are difficult to emulate (copy); • they relate to fulfilling customer needs; • they add greater value than 'general' competences; • they are often based on distinctive relationships with customers, distributors and suppliers; • they are based upon superior organisational skills and knowledge.
  • 12. Organisational knowledge Organisational knowledge is the collective intelligence, specific to an organisation, accumulated through both formal systems and the shared experience of people in that organisation. Some of this knowledge is ‘Tacit’ knowledgethat is, more personal, context-specific and hard to formalise and communicate – so it is difficult to imitate, for example, the knowledge and relationships in a top R&D team.
  • 13. Diagnosing StrategicCapabilities Several techniques and frameworks are used to assess a company’s strategic capabilities: 1. Benchmarking 2. Value Chain andValue Networks 3. Activity Systems
  • 14. Benchmarking Benchmarking is a means of understanding how an organisation compares with others – typically competitors. Two approaches to benchmarking: Industry/sector benchmarking - comparing performance against other organisations in the same industry/sector against a set of performance indicators. Best-in-class benchmarking - comparing an organisation’s performance or capabilities against ‘best-in-class’ performance – wherever that is found even in a very different industry. (E.g. BA benchmarked its refuelling operations against Formula 1).
  • 15. TheValue Chain The value chain describes the categories of activities within an organisation which, together, create a product or service. The value chain invites the strategist to think of an organisation in terms of sets of activities – sources of competitive advantage can be analysed in any or all of these activities.
  • 16. 4– 25 The Concept of a Company Value Chain ♦ The Value Chain ● Identifies the primary internal activities that create customer value and the related support activities. ● Permits a deep look at the firm’s cost structure and ability to offer low prices. ● Reveals the emphasis that a firm places on activities that enhance differentiation and support higher prices. Using the VC model, the form can analyze its INTERNAL OPERATIONS and identify specific areas of efficiencies and core competences.
  • 17. The Value Chain (Porter) Figure 3.4 The value chain within an organisation Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter. All rights reserved
  • 18. Uses of the value chain A generic description of activities – understanding the discrete activities and how they both contribute to consumer benefit and how they add to cost. Identifying activities where the organisation has particular strengths or weaknesses Analysing the competitive position of the organisation using theVRIO criteria – thus identifying sources of sustainable advantage. Looking for ways to enhance value or decrease cost in value activities (e.g. outsourcing)
  • 19. The value network The value network comprises the set of inter- organisational links and relationships that are necessary to create a product or service. Competitive advantage can be derived from linkages within the value network. (implication in strategic analysis: we don’t only look at our own companyVC but also the linkages between the other organizations that do business with our firm – suppliers and distributors)
  • 20. The value network Figure 3.5 The value network Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 by Michael E. Porter. All rights reserved
  • 21. Uses of the value network Understanding cost/price structures across the value network – analysing the best area of focus and the best business model . Identifying ‘profit pools’ within the value network and seek to exploit these. The ‘make or buy’ decision: deciding which • activities to do ‘in-house’ and which to outsource. Partnering and relationships – deciding who to work with and the nature of these relationships.
  • 22. Strategic Options for Remedying a Disadvantage in Costs or Effectiveness ♦ There are three places in the totalvalue chain system for a company to look for ways to improve its efficiency and effectiveness: ● The firm’s own activity segments ● The suppliers’ part of the overall value chain ● The distribution channel portion of the chain.
  • 23. Representative Value Chain System for an Entire Industry Some additional slides on how VC analysis is applied to study the linkages between the firm and its allied partners such as suppliers and distributors
  • 24. Options for Improving the Efficiency and Effectiveness of Internal Value Chain Activities ♦ Implement best practices throughout the company, particularly for high-cost activities. ♦ Redesign products to eliminate high-cost components or facilitate speedier and more economical assembly or manufacture. ♦ Relocate high-cost activities to areas where they can be performed more cheaply. ♦ Outsource activities that can be performed by contractors more cheaply than in-house. ♦ Shift to lower-cost technologies and/or invest in productivity- enhancing, cost-saving technological improvements. ♦ Stop performing activities that add little or no customer value.
  • 25. Ways to Improve the Efficiency and Effectiveness of Supplier-Related Value Chain Activities ♦ Pressure suppliers for lower prices. ♦ Switch to lower-priced substitute inputs. ♦ Collaborate closely with suppliers to identify mutual cost-saving opportunities. ♦ Work with suppliers to enhance the firm’s differentiation. ♦ Select and retain suppliers who meet higher-quality standards. ♦ Coordinate with suppliers to enhance design or other features desired by customers. ♦ Provide incentives to suppliers to meet higher-quality standards, and assist suppliers in their efforts to improve.
  • 26. Ways to Improve the Effectiveness of the Customer Value Proposition and Enhance Differentiation ♦ Implement best practices throughout the company, particularly for high-cost activities. ♦ Adopt best practices and technologies that spur innovation, improve design, and enhance creativity. ♦ Implement the best practices in providing customer service. ♦ Reallocate resources to devote more to activities that will have the biggest impact on the value delivered to the customer and that address buyers’ most important purchase criteria. ♦ For intermediate buyers, gain an understanding of how the activities the firm performs impact the buyer’s value chain. ♦ Adopt best practices for signaling the value of the product and for enhancing customer perceptions.
  • 27. Translating Company Performance of Value Chain Activities into Competitive Advantage Differentiation Advantage
  • 28. Translating Company Performance of Value Chain Activities into Competitive Advantage (cont’d) Cost-Based Advantage
  • 29. Mapping activity systems (1) Identify ‘higher order strategic themes’ that is, how the organisation meets the critical success factors in the market. Identify the clusters of activities that underpin these themes and how they fit together. Map this in terms of how activity systems are interrelated.
  • 31. Using activity system maps A means of identifying strategic capabilities in terms of linkages of activities Internal and external links are identified (e.g. in terms of the needs of customers). Therefore helps identify bases of competitive advantage. And sustainable advantage for example, in terms of bases of inimitability.
  • 32. Managing Strategic Capability Internal capability development: Leveraging capabilities – identifying capabilities in one part of the organisation and transferring them to other parts (sharing best practice). Stretching capabilities - building new products or services out of existing capabilities.
  • 33. Managing activities for capability development External capability development – adding capabilities through mergers, acquisitions or alliances. Ceasing activities – non-core activities can be stopped, outsourced or reduced in cost. Monitor outputs and benefits – to understand sources of consumer benefit and enhance anything that contributes to this. Managing the capabilities of people – training, development and organisation learning.
  • 34. Managing people for capability development Targeted training and development Staffing policies Organizational learning Developing people’s awareness of their importance of the roles they play in the organization
  • 35. The Process of Performing an InternalAudit The internal audit  Requires gathering and assimilating information about the firm’s management, marketing, finance/accounting, production/operations, research and development (R&D), and management information systems operations  Provides more opportunity for participants to understand how their jobs, departments, and divisions fit into the whole organization
  • 36. Marketing AuditChecklist of Questions 1. Are markets segmented effectively? 2. Is the organization positioned well among competitors? 3. Has the firm’s market share been increasing? 4. Are present channels of distribution reliable and cost effective? 5. Does the firm have an effective sales organization? 6. Does the firm conduct market research?
  • 37. Marketing AuditChecklist of Questions 7. Are product quality and customer service good? 8. Are the firm’s products and services priced appropriately? 9. Does the firm have an effective promotion, advertising, and publicity strategy? 10. Are marketing, planning, and budgeting effective? 11. Do the firm’s marketing managers have adequate experience and training? 12. Is the firm’s Internet presence excellent as compared to rivals?
  • 38. Finance/AccountingAudit Checklist 1. Where is the firm financially strong and weak as indicated by financial ratio analyses? 2. Can the firm raise needed short-term capital? 3. Can the firm raise needed long-term capital through debt and/or equity? 4. Does the firm have sufficient working capital? 5. Are capital budgeting procedures effective?
  • 39. Finance/AccountingAudit Checklist 7. Are dividend payout policies reasonable? 8. Does the firm have good relations with its investors and stockholders? 9. Are the firm’s financial managers experienced and well trained? 10.Is the firm’s debt situation excellent?
  • 42. Production/Operations Audit Checklist 1. Are supplies of raw materials, parts, and subassemblies reliable and reasonable? 2. Are facilities, equipment, machinery, and offices in good condition? 3. Are inventory-control policies and procedures effective? 4. Are quality-control policies and procedures effective? 5. Are facilities, resources, and markets strategically located? 6. Does the firm have technological competencies?
  • 43. Integrating Strategy and Culture  Organizational culture significantly affects business decisions and thus must be evaluated during an internal strategic- management audit.  If strategies can capitalize on cultural strengths, such as a strong work ethic or highly ethical beliefs, then management often can swiftly and easily implement changes.
  • 44. Earned Value Analysis DEFINITION OF EVA AND MVA A company’s total market value is equal to the sum of the market value of its equity and the market value of its debt. In theory, this amount is what can be “taken out” of the company at any given time. The MVA is the difference between the total market value of the company and the economic capital. The economic capital, also called IC, is the amount that is “put into” the company and is basically the fixed assets plus the net working capital. • MVA = Market value of company – IC
  • 45. Earned Value Analysis and Market Value Analysis From an investor’s point of view, MVA is the best external measure of a company’s performance. Stewart states that MVA is a cumulative measure of corporate performance and that it represents the stock market’s assessment from a particular time onwards of the NPV of all a company’s past and projected capital projects. The MVA is calculated at a given moment, but in order to assess performance over time, the difference or change in MVA from one date to the next can be determined to see whether value has been created or destroyed.
  • 46. Earned Value Analysis and Market Value Analysis EVA is an internal measure of performance that determines MVA. Stewart defines EVA as follows: “A company’s EVA is the fuel that fires up its MVA.” EVA takes into account the full cost of capital, including the cost of equity. The concept of EVA is a measure of economic profit and was popularized and originally trade-marked by Stern Stewart Consulting Company in the 1980’s. The calculation of EVA is very similar to that of the well- known “residual income” measure used as a benchmark of divisional performance for some time. Horngren, Datar and Foster and Garrison, Noreen and Seal compare EVA to residual income and other performance measures and describe the growing popularity of EVA.
  • 47. Earned Value Analysis and Market Value Analysis • EVA is calculated as follows: • EVA = (ROIC – WACC) x IC where • ROIC = Return on invested capital • WACC = Weighted Average Cost of Capital • IC = Invested Capital (at the beginning of the year)
  • 48. Earned Value Analysis and Market Value Analysis The ROIC minus the WACC is also called the “return spread”. If the return spread is positive, it means the company is generating surplus returns above its cost of capital and this translates into a higher MVA. Lehn and Makhija describe EVA as follows: “EVA and related measures attempt to improve on traditional accounting measures of performance by measuring the economic profits an enterprise – after-tax operating profits less the cost of the capital employed to produce those profits.”
  • 49. Earned Value Analysis and Market Value Analysis EVA can also be defined as the difference between the net operating profit before interest, but after tax (NOPAT) and a capital charge based on the WACC multiplied by the IC: • EVA = NOPAT – (WACC x IC) • The link between MVA, the cumulative measure, and EVA, which is an incremental measure, is that MVA is equal to the present value of all future EVA to be generated by the company. • MVA = present value of all future EVA
  • 50. Earned Value Analysis and Market Value Analysis So, for example, Company Z has invested capital amounting to 100 million at the beginning of the year. This is financed by 60% equity and 40% debt. The debt has an interest rate of 12% before tax. The tax rate is 30% and the WACC 15%. The net income for the year before interest and tax is 30 million. ROIC is 30 million / 100 million x (1 – tax rate of 30%) = 21%. EVA = (ROIC – WACC) x IC = (21% - 15%) x 100 million = 6% x 100 million = 6 million Applying the second formula given for EVA, the result is the same: EVA = EBIAT – (WACC x IC) = 21 million – (15% x 100 million) = 6 million where EBIAT = Earnings before interest, after adjusted tax
  • 51. Earned Value Analysis and Market Value Analysis If a company is not operating at its optimal financial gearing level, the WACC can be lowered by changing the proportion of debt relative to equity, so that the capital structure is closer to optimal. This also unlocks value for the company as a whole, including shareholders. Fatemi et al. have investigated the link between the remuneration of top management and EVA and MVA. They categorize companies according to their ability to generate EVA and MVA. Companies with a high EVA and MVA are called “winners”, companies with a high EVA and low MVA are “problem children”, companies with a low EVA and a high MVA are “holders of real options”, and companies with a low EVA and MVA are typified as “losers”. The four categories are set out in the Figure in the next slide.
  • 52. EVA and MVA grid “Problem children” “Winners” “Losers” “Holders of real options” HIGH HIGH LOW LOW EVA MVA
  • 53. EVA in the new economy Milano investigated the use of EVA in the so-called “new economy”, which is characterized by the expansion of the Internet and the advance of telecommunications technologies. These in turn provide new channels for media distribution and communication. With the ever-increasing emphasis on information, the rules of business are constantly changing. New market entrants break into existing markets at a much more rapid rate than before and talented human capital is flowing into businesses. EVA has increasingly come under fire from critics who claim that EVA is not suited to a new knowledge-based environment where companies operate without buildings and machinery, with very little working capital (sometimes with a negative balance) and very little or no current profits. However, Milano argues that EVA is indeed suitable for new emerging companies, even more so than was the case with their older predecessors. He points out that although the nature of the companies is changing, the principles of economic valuation remain the same.
  • 54. EVA in the new economy In valuing a new economy company such as Yahoo (worth US $100 billion in 2000; about twice the value of McDonalds), EVA presents a much simpler approach than the FCF (Free Cash Flow) method. The difficulty in applying the FCF method lies mainly in determining the terminal value of the company being valued at the end of the “planning horizon”, which could be, for example, 15 years. This is very hard to do for a new economy company such as Yahoo. Milano argues that the EVA approach to valuation is much more straight-forward than the FCF method because it shows a greater percentage of the value occurring in the earlier years, when forecasting can be done with greater accuracy. His studies showed that in a typical FCF analysis of a new economy company, 80% to 99% of the value is determined by the terminal value. When the EVA approach is applied to the same company and time horizon, only 20% to 50% of the value was in the terminal value.
  • 55. Adjustments to Financial Statements In the calculation of EVA and MVA, it is a basic requirement that the investor’s point of view is taken, rather than that of the accountant. This means that the full cost of IC should be taken into account in determining EVA and MVA. NOPAT needs to be adjusted accordingly in order to apply the investor’s perspective consistently. Stern refers to these adjustments as “accounting anomalies”. The asset values and profits reflected by the accounting statements – drawn up according to GAAP – do not conform to the investor’s point of view due to the (mostly conservative) accounting treatment of a number of accounting items. The adjustments required to the book values of assets in order to convert them to the amount of IC (taking the investor’s point of view) stem from the fact that the accounting items mentioned in the previous paragraph do not reflect the investor’s point of view. The same applies for the adjustments to NOPAT. The accounting figures have a conservative bias that causes both the IC and the profit to be understated.
  • 56. Adjustments to Financial Statements According to Ehrbar, about 160 adjustments can be made to the financial statements in order to calculate EVA, but for most companies just a few important ones (not more than ten), those that have the most significant impact, will suffice. In the following sections the necessary adjustments for each accounting item are discussed. The most important adjustments are: • R&D costs; • marketing costs (related to launch of new products); • strategic investments; • accounting for acquisitions (goodwill); • depreciation; • restructuring costs; • taxation; • marketable investments; • off-balance sheet items; • free financing; and • intangible capital.
  • 57. Specific Items to be adjusted • R&D costs According to GAAP, research costs should be written off in full during the financial period when they are incurred. The same applies for development costs, which may only be deferred, or capitalized, if there is a strong expectation that they may lead to significant cash benefits in future. The result of this requirement is that the bulk of the total amount of R&D costs of any given company is written off immediately, which could create the erroneous impression that the investment is worthless. This conservative outlook causes both invested capital and profits to be understated. For companies with a high proportion of R&D costs, for instance those in the pharmaceutical sector or high-tech companies, the understatement of assets and profits using GAAP could be substantial. The EVA approach requires R&D expenditure to be capitalized in the balance sheet as an asset and amortised over an appropriate period. It is suggested that the capitalized amount should be written off over the payoff period for projects that prove to be financially viable.
  • 58. Specific Items to be adjusted • Marketing costs In applying the same principle as with R&D expenditure, Stewart reasons that the new product development and up-front marketing costs incurred to capture an initial market share should also be capitalized and amortised over an appropriate period. He suggests that the lives of successful new products can be used as the amortisation period. Security companies, for instance, install security systems “for free”, expecting the monthly fee paid by the home-owner on an ongoing basis to more than make up for the initial cost. Cellular phone companies also sell cellular phones at selling prices below cost, but in doing so, gain new customers using the same principle. GAAP requires these marketing costs to be written off as incurred, but from an investor’s point of view, they should be capitalized. Other examples include the cost of designing and promoting luxury cars, such as the Infinity (Nissan) and the Lexus (Toyota). These costs should be capitalized and amortised, instead of being written off when incurred. Another example is the huge amount – “hundreds of millions of dollars” – that Gillette spent to develop and market the new spring-suspended razor, the Sensor. Stewart asserts that the full amount which has been written off by Gillette should be seen as a form of capital investment. He is of the opinion that the fact that there was uncertainty about the future payoff of the projects was irrelevant on the grounds that “management’s strategy, if successful, anticipates and requires a payoff over an extended period of time”
  • 59. Specific Items to be adjusted • Strategic investments Strategic investments are investments that normally yield no immediate increase in profits and EVA, but that are expected to have some payoffs only from a certain point in future. Typical examples are investments to establish new developing markets and investments in new technologies and capabilities to exploit the worldwide web and e-commerce opportunities. There is some reluctance on the side of managers to go ahead with an investment, for example, the construction of a plant that may take a number of years to complete and thereafter will take another few years to begin operating at full capacity. The capital charges on an investment like this will reduce EVA dramatically in the years before the plant becomes profitable. The problem with strategic investments is that if the immediate impact on profitability and EVA is ignored, there is no guarantee that discipline will be exercised in making the investment (while capital discipline is one of the hallmarks of EVA). Companies hardly ever determine whether the returns on strategic investments in later years live up to the initial expectations. For this reason the term “strategic” has become a byword for unsuccessful projects that never pay off. The adjustment for strategic investments suggested to overcome the peculiarities of this item is firstly to “hold back” the investment in a “suspension account”. If this is done, the capital charge on the investment (or balance in the suspension account) is not taken into account determining EVA until the time when the investment is expected to deliver operating profits.
  • 60. Specific Items to be adjusted • Accounting for acquisitions (goodwill) Goodwill usually refers to an intangible asset that may be bought (like a patent), or developed internally by a company, or it may originate from an acquisition transaction. Goodwill on acquisition is defined as the excess amount a company pays above the “fair value” of the assets of the acquired company. The amount of goodwill may typically be payable for technological knowledge, patents, R&D projects in progress or simply the good standing the company and its brands have established with customers. The accounting treatment of goodwill is the following: in the USA the amount of goodwill is capitalized if the “purchase” method is used and than it is amortised over a maximum period of 40 years. The accounting treatment for South African companies is the same, but the maximum amortisation period is 20 years. The problem with the amortisation of goodwill is that profits and ROA and ROE are initially understated because of the amount written off against profits annually. In subsequent years, the ROA and ROE are ultimately overstated when the capitalised goodwill in the balance sheet is written off completely.
  • 61. Specific Items to be adjusted • Depreciation For most companies, the straight-line method of depreciation, applied according to GAAP, does not distort profits or the calculation of EVA. However, where a company has a significant proportion of older, long- lived equipment, the situation becomes more complicated. Under this scenario, using the straight-line method of depreciation can cause a strong bias against investment in new equipment. Using the straight-line method of depreciation, the EVA capital charge becomes smaller and smaller as the book value of the assets decreases, causing the old assets to look much “cheaper” than new ones. Managers tend to be reluctant to replace old assets with new ones because of the higher cost attached to the new assets. Using the sinking-fund depreciation method, instead of the straight-line method, can eliminate this distortion. When depreciation is calculated according to the sinking-fund method, the annual amounts of depreciation start small and then get progressively bigger, much like the capital portion of a mortgage payment.
  • 62. Specific Items to be adjusted • Restructuring charges Restructuring charges refer to the loss made on an investment that fails to live up to expectation. According to GAAP, the loss on the investment should be written off in the income statement, normally causing a large decrease in profits. It can be said that the GAAP treatment in restructuring charges focuses on past mistakes. The investor’s view is much more positive: “Viewed from the executive suite, a restructuring should be thought of as a redeployment of capital that is intended to improve profitability going forward by reducing ongoing losses from past mistakes.” The appropriate treatment of restructuring charges can best be described by way of an example. Company X has (among other assets) a factory of 100 million that yields no (zero) operating profits. The factory can be sold for only 40 million and this amount can then be paid out to shareholders as a dividend. The loss on the sale of the factory (60 million) is written off to reduce earnings. If the cost of capital is 20%, the capital charge for the factory is 20 million (100 million x 20%) and the EVA is minus 20 million (zero profit less the capital charge of R0 million). From a manager’s point of view, it does not make sense to sell the factory, as this would cause GAAP earnings to drop by R60 million, fixed assets to decrease by R100 million and a decrease in the scope of operations. If the factory is not sold, it is still breaking even profit-wise, so there is no incentive to sell.
  • 63. Specific Items to be adjusted • Restructuring charges From an EVA point of view, the treatment of the potential loss on the factory changes as follows: it is now called “restructuring charges” and is shown as an investment in the balance sheet at 60 million, instead of being written off. The capital decreases by the amount of the dividend to be paid out, 40 million, and not by the full 100 million. The EVA changes as follows: operating profits remain at zero, while the capital charge is 20% on 60 million (12 million), giving a negative EVA of 12 million. Selling the factory would cause the EVA to improve from 20 million negative to 12 million negative. Hence, a manager whose remuneration is linked to changes in EVA would be inclined to sell.
  • 64. Specific Items to be adjusted • Taxation Most companies determine profits in one way for financial reporting and then present a different taxable profit, on which the tax payable is based, to the Receiver of Revenue. The taxable profit is usually lower than the accounting profit, mainly because of timing differences, of which depreciation is a good example. If a company uses accelerated wear and tear for income tax purposes (or qualifies for tax allowances on capital assets) while using straight-line depreciation for accounting profit purposes, the taxable profit is lower than the reported accounting profit. Timing differences like these give rise to deferred tax, which is reflected on the balance sheet. The result of this is that the actual tax paid in a given year is not the same as the tax charge or debit in the income statement (normally it is lower). From an investor’s point of view, a growing, going-concern company will probably never actually pay deferred tax. When calculating NOPAT and EVA, only tax actually paid in cash must be taken into account. The adjustment required therefore entails determining the amount of all deferred tax deducted from earnings in the past and then adding it back to equity, so that the IC and the cost of capital can be calculated.
  • 65. Specific Items to be adjusted • Marketable investments Some companies may hold investments in cash, marketable securities, loans or shares. These passive investments should not be included as part of the invested capital because they do not contribute to the operating profit. It follows logically that the income from these investments should not be included in operating profits, but should be added to profits after the calculation of NOPAT.
  • 66. Specific Items to be adjusted • Off-balance sheet items Although GAAP limits off-balance sheet financing, for instance, by requiring the capitalization of financial leases, there are still some items that do not appear on the balance sheet, when in fact they should. These off-balance sheet items should be included in the amount of invested capital. Typical items such as uncapitalised (operational) leases and securitized debtors should be brought back into the balance sheet to reflect the full amount of IC for the purposes of determining EVA. If managers consider only the interest rate on an uncapitalised lease, the lease will appear to be cheaper than it really is at the WACC. In this instance, managers should be careful not to confuse the financing decision with the investment decision. • Free financing In determining the amount of IC, all free financing items, such as accrued expenses and non-interest-bearing accounts payable, should be subtracted from the total assets. The cost of capital is then applied to the net assets used in operations in order to calculate the capital charge and EVA.