http://www.startupsuccess.co.uk/the-importance-of-a-company-logo-to-a-start-up-business/. New business logos are often designed in a hurry, just before launch, leaving the company with a mediocre design that they later need to change. A company logo is the visual representation of your company. It is essential in building brand awareness and recognition and instantly provides a lot of information about the business. Here are a few tips on designing a business logo that will make customers take your new business seriously, rather than writing you off as an amateur set-up.

1. Your
logo
The Importance of
a Company Logo
Small Businesses and Startups

2. New business logos are often designed in a
hurry, just before launch, leaving the company
with a mediocre design that they later need to
change.
A company logo is the visual representation of
your company. It is essential in building brand
awareness and recognition and instantly
provides a lot of information about the
business.
Appearing on your company stationery,
advertisements, business cards, office signage,
website, and social media networks, your logo
should accurately sum up the style and
character of your business.
www.startupsuccess.co.uk

3. Here are a few tips on designing a business logo that
will make customers take your new business seriously,
rather than writing you off as an amateur set-up.
Make your logo unique. Using clipart or other images
that you find online is a bad idea. Not only will it look
amateurish, you also run the risk that another company
will be using the same image. Of course there are so
many businesses in the world that your logo is bound to
be similar to some of them, but do check that it doesn’t
resemble the logos of your immediate competitors.
Link with your business name. Linking your name and your logo will help your customers
to remember both of them more easily and will help to build your brand. Brainstorm
shapes, images, and colours that reflect your business name when you start designing
your logo.
www.startupsuccess.co.uk

4. Match the style of your business. Your logo
should instantly tell people what kind of
business you are. A square or angular logo is
often used for a technology related
company, whereas a more rounded logo will
tend to be used for a business in the service
industry.
Keep your logo simple. A complex logo
might look great on your website, but don’t
forget it needs to be used in a variety of
other locations, and needs to look good in
various sizes. Will it look as good when it
has been downsized for business cards or
your social media avatar? A simple logo is
also less likely to become outdated than an
intricately designed one.
www.startupsuccess.co.uk

5. Limit the use of colour. Unless your business
name includes the word rainbow, you won’t
want to use too many of them. The more
colours you have the more expensive it will be
to print your company logo and the more
difficult it will be to use it in black and white. A
maximum of three colours is recommended,
but if possible try to get away with fewer. A
single colour would be ideal.
Get plenty of feedback. It’s difficult to be
objective about your own logo design, so get
plenty of feedback from friends, colleagues, or
even potential customers that are within your
target audience. Ask them what comes to mind
when they look at your logo, and give them
various options to choose between.
www.startupsuccess.co.uk

6. Use your logo as an anchor. Your logo will only work
if it is surrounded with co-ordinating content. The
colours, fonts, and styles used in your logo should be
used consistently throughout all your business
stationery and online content, and possibly even in
your workplace, so make sure you are completely
happy with these before you commit to a logo.
Ideally start-up businesses should think about their
logo at the same time as deciding on their company
name as this will ensure that the two work well
together.
A well designed and thoroughly thought out logo can be a very valuable asset to a new
business, and can quickly help to build up brand awareness among your target audience.
www.startupsuccess.co.uk