Business quiz for the students as well as the corporates

1. Business Quiz - 4
BY
SUBAIR.NA
LEAD COLLEGE OF MANAGEMENT

2. Q1
 References to which brand have been removed in the TV and DVD
version of which brand has been removed from Yeh Jawaani Hai
Deewani ?

3.  Ans. Rooh-Afza

4. Q2
 What was the amount charged by Milkha Singh from Rakeysh
Omprakash Mehra for giving the rights to make the biopic Bhaag
Milkha Bhaag ?

5.  Ans. Rupee 1

6. Q 3
 In yet another instance of crowd sourcing of ideas, Institute of
Economic AFfairs, UK is offering a Brexit price. What is it about ?

7.  Ans. A plan for UK to exit the European Union

8. Q4
 Which auto co has launched a Student Brand Manager contest for
MBA students with a car being the first prize for the winner ?

9.  Ans. Nissan

10. Q5
 1st digitally colored Indian movie Qayamat was made by them.
They worked on Avatar, Independence day. They want to be Pixar
of India. Who ?

11.  Ans. Prime Focus

12. Q 6
 Who said ” The best ideas come as jokes. Make your thinking as
funny as possible.” ?

13.  Ans. David O’Gilvy

14. Q 7
 Name this niche coffee exported from India sold in upmarket stores
like Harrods and compared with Darjeeling tea.

15.  Ans. Monsooned Malabar

16. Q 8
 What Indian brandname will become part of the UK’s Keyline
Brands, owners of Cuticura and other brands ?

17.  Ans. Godrej

18. Q 9
 The telegram breathed its last in India yesterday. Who was the
recipient of the last telegram ?

19.  Ans. Rahul Gandhi

20. Q 10
 Quattrocchi represented Snamprogetti in India. He managed to
swing many fertiliser projects for his co. now it is part of which
company ?

21.  Ans. SAIPEM, of ENI Group

22. Q 11
 Half the money I spend on advertising is wasted; the trouble is I
don’t know which half…this quote is attributed to whom ?

23.  Ans. John Wanakamer

24. Q 12
 In a business relationship, what is ‘commensality’ ?

25.  Ans. When one party gains and the other is unaffected. For
example, providing surety for a loan.

26. Q 13
 With which brand would you associate Hausla Buland Academy ?

27.  Ans. Haywards 5000

28. Q 14
 What unique offer does the Pune based Dreamers Media and
Advtg have for new car owners in Pune ?

29.  Ans. The co will pay 3 years EMI in a 5 year loan for a new car. In
return the co will use the car body to advertise brands. Codnitions
are the car should be driven 1500km in a month and should be kept
clean.

30. Q 15
 According to a UN report, which country has the largest % ( 32.8) of
obese adults in the world ?

31.  Ans. Mexico

32. Q 16
 What will be the first fashion label to be launched by Yash Raj Films
with Karol Bagh Saree House ?

33.  Ans. Diva”Ni

34. Q 17
 Which 2 cos are in competition to take control of the Vijay Mallya
owned Mangalore Chemicals and Fertilizers ?

35.  Ans. Zuari and Deepak Fertilizers

36. Q 18
 With whom has Indian Overseas Bank collaborated to offer a one
year course in banking so as to build a pipeline for POs ?

37.  Ans. Manipal

38. Q 19
 Which company has a vision to become “world’s hard disk” ?

39.  Ans. DropBox

40. Q 20
 “Early to bed, early to rise, work like hell and advertise” is a quote
attributed to which media baron ?

41.  Ans. Ted Turner

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