Slides for a talk to Construction Product Manufacturers and Suppliers at CIMCIG (Chartered Institute of Marketing Construction Industry Group) London 22nd September 2011. White Paper of the talk will be available on my website (see last slide) The message: Architects are small or micro businesses and are time poor. Don’t contribute the noise they have to filter out by always hoping to contact them at a good time. Listen, be helpful, and use technology wisely so they can find you when they need you.

1. Talking to Architects Su Butcher JustPractising.com Image: shawncampbell

2. Architects? When? What Works?

3. Architects: What are they like?

4. Small Source: RIBA 2009 Chartered Practice Members

5. microbusiness

6. No more work Graph: brickonomics

7. More Competition Plaice Design Company Ltd

8. Aspirational Are you Aspirational?

9. Design is…

10. barefoot & gilles

11. When? JamesCridland

13. jemasmith turn it off.

15. Get past the door staff goincase

16. Don’t think When… JamesCridland

17. Don’t think When… think HOW? Robert S. Donovan What is Pull Marketing?

18. A culture of Referral Kent Bye

19. Listen Be Helpful Be Found

20. Listen Paulo Otávio

21. Radian 6

24. Be Helpful mattimattila

27. Free Your Data Sika Sarnafil

29. Be Found ashi

30. Free Your Data

31. thelongtail.com

33. Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules

34. People are looking for expert advice from a trusted source marcelometal

35. Architects don’t care about your product. They want to solve their problem.” “ Richard Gay