Slides from Communicate 2017 - to see all slides and resources from the conference go to www.communicatenow.org.uk

1. Creating impactful campaigns
Trewin restorick

2. About hubbub
2
• We design playful campaigns that
inspire people to make healthier,
greener lifestyle choices.
• We concentrate on things people
are passionate about such as food,
fashion, homes, neighbourhoods.
• Collaboration and co-design is key
to our approach.
A CHARITY WITH A DIFFERENCE

3. How can you stop young men
on a night out dropping litter?
Lets’ talk about sport –
keeping it topical and fun.
What behaviour change
techniques can we use –
nudge?
Lets’ make the design strong,
compelling and modern.
Lets’ recycle what is collected.
Like What?

4. Impact on a budget
4
• Topical
• Playful
• Create conversations
• Hyper-local
• Driven by social media.
• Openly shared

5. Pumpkin rescue
• 18,000 tonnes of pumpkins are
binned every year.
• Hubbub worked with local groups to
create Pumpkin Rescue in Oxford.
• Last year 40 community events were
run.
• Other seasonal campaign include
Travellers Check, Grandparents Day
and Festive Freeze.
5
Topical

6. 6
• Gifting beautiful outgrown baby
clothing to families who need
them.
• Gifts from a mother to another on
Mothers Day.
• Run in partnership with
Mothercare.
• Last year over 2,000 families
supported and value of clothes
was £25,000.
• This year in 41 stores.
Gift a bundle
Topical

7. Bright friday
• Create a network 50 Community
Fridges in the UK in the next twelve
months.
• Enable community groups to easily
share learning and experiences.
• Help Community Fridges move towards
a financially viable model.
• Will be formally announced in July.
7
Topical

8. Communitrees
• 50 tree faces created, using reclaimed
materials from the Gloucestershire scrap
store and clean pieces of litter.
• Communitrees competition ran with local
children, creating designs that were
brought to life by local artists.
• Communitrees installed at litter hot spots
throughout the Forest of Dean.
• Map designed and distributed across 25
sites.
8
Playful

9. trashconverter
9
Playful

10. LITTER SHOP
• Litter was collected from the forest
floor and displayed in a one-off art
installation with artists Dirty Beach.
• Named the CON-venience store it was
open 3 days a week May – July.
• Photo stunt carried out of a
commercial fridge in the forest, filled
with litter sourced from the forest floor.
• Video made for sharing on social
media and in LRS Factory.
10
Playful

11. 11
BRING BACK
HEAVY METAL
Turning battery recycling up to 11

12. #tapchat
• The South East of England
faces a drought.
• How do you encourage
people to use less water.
• Start a debate around
hidden water habits.
• #TapChat
12
Create conversations

13. Community fridges
• Create a network 50 Community
Fridges in the UK in the next twelve
months.
• Enable community groups to easily
share learning and experiences.
• Help Community Fridges move towards
a financially viable model.
13
Hyper-Local

14. Bright friday
14
Driven by social media

15. Openly shared
15
• Collateral for Travellers Check and
Pumpkin Rescue.
• More food waste and litter
campaigns to come.
• Buy the ballot bin.
• Use videos, infographics and vlogs
for free.
• Collaborate to develop local
campaigns.

16. Thank you
Trewin@hubbub.org.uk