Social Media Campaign to promote Product Red.

1. Lisa Stewart March 30, 2011 New Social Media Drivers License Course

3. Why http://www.youtube.com/watch?v=oClbf9f-L5o

4. July 1, 2012RED DAY

5. Contest Tell US….

6. Promoting Video Contest

7. The contest winner with the best video will be posted on the homepage of Starbucks, Apple, American Express, Dell, Windows, and Gap for the month of July. 

8. Red logos on July 1, 2011 for each website

10. September: Introduce Red Day/ Red Bands

12. Month of July: Video on Web sites

13. July 1, 2012: Product Red Day this includes “Red sites”, Video Contest, Product Launches

15. Advertising: $100,000 (Online banner ads on Comcast, Google, and Facebok)

16. Red Bands- Each Company will sell for a minimum of $1 dollar- $10,000

17. Website to raise awareness about Product Red and campaign- $20,000 Total = $190,000 Asking each company for $20,000 each. Apple, Starbucks, American Express, Gap, and Dell.