Selling Sickness

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Presentation from ANZMAC 09 on the marketing of prescription drugs particularly antidepressants

Negócios Saúde e medicina

Selling Sickness" A Macro Research Agenda for the Marketing of Pharmaceuticals Steven Ward, Murdoch University and Anthony Pecotich, The University of WA

Introduction ,[object Object],[object Object],[object Object],[object Object]

Macromarketing Issues ,[object Object],[object Object],[object Object],[object Object]

Research on the Marketing of Pharmaceuticals ,[object Object],[object Object],[object Object],[object Object]

Pharmaceuticals, ethics and human welfare

The effect of expertise and specialisation of medical practitioners on the acceptance of pharmaceuticals ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Research Agenda for the Marketing of Pharmaceuticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

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