Steve Schohan Resume

1. STEVEN SCHOHAN
theschohan@gmail.com | 404-395-7678 / 678-290-0172
755 Registry Run NW, Kennesaw, GA 30152
S ENIOR -L EVEL B USINESS D EVELOPMENT P ROFESSIONAL
M ERCHANDISING – B UYING – S ALES L EADERSHIP
Dynamic, results-generating Business Development Executive with a history of masterminding business strategies that create
explosive revenue growth in the retail, construction, home improvement, and consumer products industries. Expert at forging
partnerships that build competitive edge and accelerate market expansion. Marketing and sales accomplishments
complemented by extensive merchandising and buying experience. Trusted advisor accustomed to handling sensitive,
confidential records. Team motivator exceeding expectations in fast-evolving environments. Insightful communicator with
exceptional interpersonal skills, capable of establishing lucrative and significant relationships with customers, peers, and C-level
management.
Areas of Expertise:
Business Development, Marketing, Product Development, Customer Focus, Vendor Relationship Management
Program Development, Project Management, Negotiations, Market Assessment, Pricing, Portfolio Management
Strategic Planning, Merchandising & Buying, Presentations, Training & Development, Team Leadership, Wal-Mart Retail Link
PROFESSIONAL EXPERIENCE
QEP Company Inc. - Boca Raton, FL 2012 – 2013
World class, worldwide provider of innovative, quality and value-driven flooring and industrial solutions.
V ICE P RESIDENT , B USINESS D EVELOPMENT
Serve as analytic and strategic core of QEPs growth initiatives, company-wide. Work closely with cross-functional teams to
analyze and present key financial and strategic issues to senior leadership. Collaborate with CFO, CEO, and other senior-level
management on a daily basis reviewing the sales force as well as tactics on reducing risk.
Interact with inventors of new product ideas discussing potential acquisitions. Drive program and product development,
identifying and exploring M&A opportunities in strategic categories. Work closely with strategic vendor partners to develop
training and marketing plans which identify new opportunities.
 Define strategy, business plans, and process for the profitable operation of QEP's business model.
 Develop and manage a playbook for strategic growth.
 Integrate new companies in order to deliver revenue synergies.
Dow Chemical Company – Marietta, GA 1999 – 2012

2. STEVE SCHOHAN theschohan@gmail.com | 404-395-7678 | Page 2
Leader in specialty chemicals delivering products and solutions to sectors such as electronics, water, energy, and coatings
S ENIOR M ARKET D EVELOPMENT M ANAGER (2006 – 2012)
Continually uncovered and leveraged significant marketplace and consumer trends as well as product and marketing innovation.
Spearheaded up-front research and consumer insights, concept and product development, financial and volumetric forecasting,
and successful commercialization. Interacted with customers analyzing data, marketing new products, and holding global
sourcing and manufacturing responsibility.
Conducted small group brainstorm sessions to identify potential solutions with internal and external experts. Developed market
assessments and plans to value projects and secure funding from business leadership. Coordinated cross-functional activities
with supply chain, R&D, manufacturing, etc., ensuring team focus, timelines and buy-in.
 Introduced a “Test and Learn” innovation culture in Dow’s retail Home Improvement Business.
 Created 3 new products and 2 repositioning efforts.
o Represented 15%+ incremental sales in a mature product category.
• Repositioned GREAT STUFF™ product line to better communicate product benefits with consumer needs.
o Re-packaged GREAT STUFF™ emphasizing the money saving “Green” benefit of using the product.
o Resulted in a 5% sales increase and protected the franchise against competitor entry.
• Established and launched application-specific line extensions focused on consumer unmet needs.
o Resulted in a 30% gross margin upgrade and 10% growth in revenue.
S IX S IGMA B LACK B ELT / C OMMERCIAL E XCELLENCE (2002 – 2006)
Completed commercial projects in sales and marketing to improve profitability and customer satisfaction.
 Applied key account management program with 20% increase in revenue; 10% increase in gross margin.
 Contributed $2MM in EBITDA in 2002 and $7MM in 2003.
 Installed product rationalization process , resulting in 30% reduction without losing sales volume.
 Reduced transactional defects by 70%, delivering $4MM annual margin improvement.
 Identified improvement opportunities by mining financial and customer performance data.
 Delivered $4MM annual margin improvement of the Polyurethane Systems House business.
N ATIONAL A CCOUNT M ANAGER – W ESTERN R EGION (1999– 2002)
Oversaw 20 sales associates and external agents while concurrently interacting with retailers, district managers, merchandisers,
data analysis, and customer service. Maintained total territory management for the GREAT STUFF™ product line in the Western
United States including pricing, promotion, and merchandising development. Built and retained significant relationships with
customers including Home Depot, Wal-Mart, Lowes, Orchard Supply Hardware, HomeBase, and Costco.
 Grew sales to $1MM within the first 12 months.
 Negotiated all contracts, increasing sales in region by 60% and exceeding sales budget by 32%.

3. STEVE SCHOHAN theschohan@gmail.com | 404-395-7678 | Page 2
 Augmented Great Stuff™ business by 100% in first 2 years.
Homebase, Inc. – Irvine, CA 1997 – 1999
Chain of home improvement warehouse stores; the sixth largest home improvement retailer in the United States.
B UYER – T OOLS
Pioneered overall merchandise management of a $300MM tool department including product selection, promotion, pricing,
vendor selection and contract negotiations. Managed and trained Tool Department merchandising assistants as well as a 1500+
SKU product mix. Responsible for globally sourcing product in areas including North America, China, and India. Frequently
traveled with suppliers to factories in China, developing differentiated tool lines to compete in the domestic market.
 Developed a cohesive private label and national brand hand tool program resulting in a 25% sales
increase while improving margins by 13%.
 Renegotiated vendor co-op advertising resulting in a $200K increase in advertising funds.
 Created off shelf merchandising programs resulting category increases greater than 10% and individual
SKU growth in excess of 150%.
ADDITIONAL PROFESSIONAL EXPERIENCE
QEP COMPANY, INC.………………………………………………………………………………….…………………………………….
………VICE PRESIDENT
STANDARD BRANDS PAINT COMPANY…………………………………………………….……………………………………BUYER,
FLOOR COVERING
STANDARD BRANDS PAINT COMPANY………………………………………….……….………ASSOCIATE BUYER, PAINT &
FLOOR COVERING
STANDARD BRANDS PAINT COMPANY…………………………………………………….………………………...……ASSISTANT
STORE MANAGER
EDUCATION, CERTIFICATIONS, & AWARDS
Courses Completed – General Studies – Mt. San Antonio College – Walnut, CA
Six Sigma Black Belt – Dow Chemical Company
Product Management – Emory University, Product Management, Financial Management – HH Dow Marketing University
Recipient, Dow Chemical Rookie of the year award, 1999, Recipient, Pinnacle Award for sales excellence 2000, 2001, and 2002
(National Account Manager, Western Region – Dow Chemical Company).