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The top trends for 2014 according to SHRM’s HR subject matter expert panels
Future Insights
2 Future Insights
About the SHRM Special Expertise Panels
The SHRM Special Expertise Panels serve as a resource
to SHRM by identifying topics of importance to the HR
profession. Panel members also serve as subject matter experts
for SHRM and represent the profession in their area of expertise
in media interviews, conference panels and online forums.
The panels are composed of a mix of senior HR practitioners,
consultants, academics and policy experts who possess advanced
HR skills and experience in one of six HR concentrations.
The six Special Expertise Panels are:
■■ Ethics/Corporate Social Responsibility and Sustainability.
■■ Global.
■■ HR Disciplines.
■■ Labor Relations.
■■ Technology and HR Management.
■■ Workplace Diversity and Inclusion.
Each of the Special Expertise Panels is made up of as many as 15
SHRM professional members who each serve a one-year term
(up to two terms). Panel members report emerging trends in
specific HR topic areas. They also provide expert advice and give
guidance on public policy.
Panel member competencies must include subject matter
expertise in the panel topic area, good communication and
interpersonal skills, an established professional network with
strategic/operational connections, and the ability to participate.
Members are identified, reviewed and recommended by the
Panel Selection Committee1
and approved by the SHRM Board
Governance Committee.
About the Special Expertise Panels’ Trends
The lists of key trends each panel produces in its subject area
make use of panel members’ insights to uncover a wide range of
HR-related trends. These lists assist SHRM in creating forward-
looking information and content for our members in forums
such as the online HR Focus Areas, research articles, reports and
surveys, and through media and outreach efforts.
The Special Expertise Panels’ trends are used at SHRM primarily
as a springboard to more in-depth content ideas. However, they
can also be considered a valuable resource in and of themselves
for any HR professional interested in seeing what issues HR
subject matter experts see as having the biggest impact on the
workplace and the profession in the years ahead.
Some of the panels produce lists of trends in multiple topic areas,
reflecting the broader scope of their subject-matter coverage.
For example, the Ethics/Corporate Social Responsibility and
Sustainability panel produces two lists of trends, one covering
ethics trends and the other covering CSR/sustainability trends.
Acknowledgements
SHRM would like to acknowledge the efforts of each of the
members of the Special Expertise Panels. A full list of panel
members can be found in the back of this report.
About This Report
1
The Panel Selection Committee is appointed by the SHRM Board Chair. These volunteers work, with staff support, to identify possible candidates for the panels. The Panel
Selection Committee identifies five to 15 members and alternates for each panel. The slates for the panels are reviewed and approved by the Governance Committee of
the SHRM Board.
Future Insights 3
Overview
The SHRM Special Expertise Panels first began to compile their
lists of key trends over five years ago, as a way for SHRM to tap
into the cutting-edge insights from the most experienced thought
leaders in the HR field. Since then, the SHRM Special Expertise
Panels regularly review their most recent trends and add, subtract
or change them as new developments occur.
Though the panels vary widely in the subject matter they cover,
and many of the trends in their lists reflect these differences,
they also have some overlap, indicating that some broader
trends are influencing many aspects of HR and the workplace
simultaneously.
Some of these broader trends include:
■■ The continuing impact of the economy. Although many
aspects of the economy have improved, challenges remain and
have an impact on budgets, hiring and HR strategies.
■■ Competition for in-demand skilled workers. The need for
skilled and educated workers is rising around the world. This
trend is influencing everything from benefits strategies and
employer branding to immigration policies and global reloca-
tion of operations.
■■ The ongoing influence of developments in information
and communications technologies. Social media has become
especially important as it relates to recruiting.
■■ Demographic changes. Across the world workforces are aging.
At the same time, the large Millennial generation is beginning
to make its mark on the workplace. More generations working
together and increased diversity will affect many aspects of
employment and HR practices.
■■ The importance of flexible and effective work/life strate-
gies. As the workforce ages, more employees will be dealing
with multiple caring responsibilities and, in some cases, multiple
paid jobs, emphasizing the need and growing demand for
flexible work.
■■ A growing emphasis on measurement. Metrics and more
in-depth data analysis are being required to demonstrate the
return on investment of key HR expenditures.
■■ A rise in uncertainty and volatility of markets. Increased
globalization, market interdependence and other factors such
political unrest and partisanship in countries around the world
are making uncertainty the “new normal.”
■■ Implications of government legislation. As the Patient
Protection and Affordable Care Act (PPACA) moves into full
implementation, HR professionals are focused on making sure
their organizations comply. But employment legislation is
not limited to the PPACA, and HR professionals must ensure
compliance with a wide array of federal and state laws.
The trends contributed by the Special Expertise Panels and their
overall themes will help inform the development of the research
and resources SHRM offers to its members in the years ahead.
What the HR Experts Are Forecasting
4 Future Insights
Following is the complete list of the updated trends for 2014
for each of the panels. The trends are organized in the order of
importance, with the first trend being the most important. The
panel topic areas are listed in alphabetical order.
Corporate Social Responsibility and Sustainability
1.	 Employers will be adopting CSRS (corporate social
responsibility and sustainability) initiatives and support
employees’ participation in these initiatives in order to
compete for and retain top talent.
2.	 As organizations continue to be held accountable for
CSRS initiatives by the community at large, and by other
organizations via goods/services contracts, employers will
need to examine their CSRS initiatives to remain competi-
tive.
3.	 Individuals want to align themselves with organizations
that support philanthropic activities, so employers will
increasingly view CSRS activities as an HR initiative that
not only increases employee engagement and relations but
also builds goodwill in the community at large.
4.	 Organizations are increasing their CSRS initiatives, and
doing so leads to internal organizational discussions about
the role of HR in managing such programs.
5.	 Due to economic pressures, organizations are focusing
their investment in highly visible CSRS initiatives that
demonstrate strong return on investment and support the
organization’s strategic plan.
6.	 Competition for employees and customers who value CSRS
will require HR professionals to increasingly be responsible
for incorporating sustainability/social responsibility
considerations into job roles and responsibilities, as well as
policies and procedures.
7.	 Individuals continue to seek employment at organizations
that view social responsibility and sustainability as core to
company culture, as demonstrated by their adoption of
workflex, sabbatical, telecommuting, great place to work
and volunteer programs.
8.	 Organizations that produce goods will increasingly report
to the global sustainability index in order to compete in
the global marketplace.
9.	 With increased concern about image and reputation regarding
CSRS business practices, organizations will consider cause
marketing and organizational branding, and will com-
municate their CSRS initiatives to their stakeholders through
global reporting standards, traditional media and social media.
10.	As organizations expand their global reach, they are
increasingly utilizing the UN Global Compact and other
international conventions as resources to evaluate their
CSRS initiatives.
Employee Health, Safety and Security
1.	 Obesity is on the rise in the U.S. and worldwide. If
current trends continue, more than 50% of the U.S. adult
population will be obese by 2030. The growing number
of employees and candidates who are obese or who have
obesity risk factors is creating safety and accommodation
challenges for employers.
2.	 The Occupational Safety and Health Administration
(OSHA) will continue to fast-track many new regulations.
This will put a significant burden on employers to rapidly
implement new standards to stay in compliance.
3.	 Following the implementation of the Genetic Information
Nondiscrimination Act (GINA), litigation will continue
to increase while employers adapt their policies to prevent
violations during pre-employment physicals, post-offer
fitness-for-duty testing, and safety and workers’ compensa-
tion policies.
4.	 The increasing use of prescription opioids is creating a new
category of employees—employees who are working legally
high. The workers’ compensation system is attempting
to regulate and change the use of opioids when treating
routine orthopedic injuries.
5.	 The increasing incidence of natural and manmade disasters
is prompting employers to develop or improve their
organizational resilience management (e.g., disaster
preparedness, emergency response plan, continuity of
operations plans).
6.	 With legalization of recreational marijuana use in two
states and medical marijuana use in 18, more states will
likely follow. Employers’ policies will evolve accordingly to
ensure safety in the workplace.
7.	 As states adopt ban-the-box legislation, employers will
adapt their due diligence processes.
8.	 The increase in workflex policies and telecommuting will
create new hurdles for employers to ensure the safety and
security of their employees as well as privacy of data.
Top Trends by Special Expertise Panel
Future Insights 5
9.	 The rising use of technology and smartphones will continue
to provide both safety (e.g., distracted driving) and security
(intellectual property, privacy protection) challenges for
employers.
10.	 The use of data analytics and predictive modeling is on the rise,
which leads to privacy concerns, but also allows for injury/
accident prevention and better preparation for adverse events.
Employee Relations
1.	 Globalization will amplify the importance of cross-cultural
leadership, communication and organizational policies and
procedures. Also, virtual workplaces, individuals and teams
will further affect these leadership, communication and
organizational challenges.
2.	 Organizations will continue to operate with a lean work-
force, potentially affecting their ability to remain competi-
tive while maintaining workforce engagement.
3.	 Legislation (federal, state and local) will continue to be
enacted without clear and detailed guidelines, ultimately
requiring HR to grapple with interpreting and implement-
ing complicated employment laws.
4.	 Smart and innovative retention efforts will increase in
importance due to the increased difficulty of attracting and
retaining talent.
5.	 Work/life balance efforts will require increased attention,
as managers recognize there are fewer firm boundaries
between employees’ work and personal lives.
6.	 Organized labor laws and employment laws in general will
increasingly influence the business community.
7.	 Qualitative assessments in performance management are
becoming more widespread and, in some cases, supplanting
quantitative measures of performance and contribution.
8.	 Talent reviews are becoming more widespread, serving
as a prime vehicle for assessing talent. They will increase
the capabilities of line managers to evaluate, develop and
engage talent.
9.	 Technology-based training will become more prominent
in the workplace, enabling workplaces to become more
flexible and versatile.
Ethics
1.	 Organizations continue to struggle with balancing the
competing interests of the bottom-line and legal obliga-
tions and employee demands when making ethical decisions
in all aspects of the employment life cycle.
2.	 As organizations accept, recognize and measure the impact
and return on investment of workplace culture, they will
increasingly make business decisions through an ethics- and
culture-based frame of reference.
3.	 Organizations are increasingly wrestling with the ethical
decisions around appropriate boundaries/nonintrusion
into employees’ lives—for example, work-life fit, off-duty
behavior, privacy and wellness programs.
4.	 Increasing diversity in the workplace (e.g., multicultural
workforces and various generations in the workplace) has
led to a growing tension between employees’ and employ-
ers’ views of the employment relationship (at-will v. a social
contract view).
5.	 Organizations operating in multinational, multicultural envi-
ronments will need to adapt to managing a workforce made
up of unique ethical perspectives while remaining compliant
with applicable local laws, regulations and customs.
6.	 Employers that seek to implement “creative” hiring strate-
gies must increasingly ensure these strategies remain within
the law, are respectful of a candidate’s personal privacy, and
don’t require candidates to perform prehire work without
compensation. Ongoing economic insecurity is leading to
increased ethical dilemmas for employers and employees
alike, requiring organizations to develop greater awareness
of and solutions to address these situations.
7.	 Organizations continue to evaluate ethical issues related to
the access and appropriate use of information from social
networks for employees both on and off the job, as well as
ethical issues surrounding the organizations’ own use of
social media.
8.	 Organizations are increasingly aware of how to properly
respond to legal and ethical complaints and claims of retali-
ation due to stepped-up government enforcement, e.g.,
implementing policies and processes, proper recordkeeping
and effective internal investigations.
9.	 In areas where no clear legal standard exists (e.g.,
workplace bullying or other inappropriate workplace
behaviors), organizations will increasingly rely upon and
expect supervisors to possess ethical competencies to
properly address these issues.
Top Trends by Special Expertise Panel
6 Future Insights
Global HR
1.	 Leadership is being redefined. The hierarchical control
and command structures of the past may look archaic and
ineffective in managing a global workforce, particularly
the Gen Y workers. Countries with a large proportion of
younger workers may see a leadership deficit. HR will have
to play the change agent in identifying and developing
effective next generation of leaders.
2.	 There is an increase in the number of countries making
significant changes to or completely overhauling immi-
gration laws that affect businesses and the transfer of
knowledge. Countries are enacting more limitations to
employment authorizations (such as higher fees, longer
approval processes, etc.), which create hurdles for business
and immigration of foreign workers.
3.	 Globalization is no longer a driver and a challenge just for
large multinational corporations (MNCs); it now affects
companies of all sizes. As the rise of “born global” small-
and medium-sized companies continues, the need will
become more acute for competent global HR practitioners
with the commensurate global mindset, crosscultural savvy,
remote team and talent management, and intercultural
communications skills to manage the challenge of having
both brick-and-mortar and virtual operations across mul-
tiple countries. The MNCs are no longer the only group
involved with managing a workforce and transactions
across borders; small nonprofits and private organizations
are also dealing with this challenge, but they may need a
different set of best practices and technologies to optimize
their compliance.
4.	 Educational institutions may fail to keep up pace with
industry. Educational institutions, particularly in the
developing countries, may not be able to deliver what the
industry wants in terms of either quality or quantity. This
may put an additional burden on corporations to invest in
training and developmental activities. The training would
not just include technical competencies but also other
important soft skills such as crosscultural sensitivity, written
communication skills, public speaking and leadership
development.
5.	 More emphasis will continue to be placed on achieving
more from less. The recession and continued global
economic uncertainty has led organizations to rationalize
their manpower by cautious hiring and moving jobs to
low-cost destinations. The improvement in the economy
many not result in a proportionate increase in hiring of
new workers.
6.	 Diversity is going global. More and more is being done to
lead and transform the diversity approach and to globalize
the concept. Doing so is critical to address the talent
pipeline issues in the mature markets and to fully benefit
from the potential of global markets. All markets have
complex workforces, and diversity goes much deeper than
just age and gender. Effectively managing diverse talent
globally continues to be a challenge for most companies.
7.	 Heightened regulatory compliance requirements (tax,
immigration and employment) remain atop global HR
professionals’ list of priorities and program risks.
8.	 Recruitment systems and tools will be taken to the next
level. While recruitment finally happens online (Taleo,
LinkedIn, etc.), it is already the technology of yesterday.
We need to find more flexible ways to go about online and
mobile recruitment with tools that match today’s technol-
ogy and communication style and pace. Attention will need
to be given to the older workers and how to connect with
them in the best way because in many markets people will
work longer due to the aging workforce and later retire-
ment ages.
9.	 Companies are more focused on measuring the return on
investment of international assignee costs. HR profession-
als must align compensation and benefits administration
to the company’s strategic objectives by establishing or
improving performance management systems with a global
context. Companies are moving away from “traditional”
(3-5 year) expatriate assignments toward using more
long-term business travel arrangements, thereby creating
risks with international workers’ compensation coverage
and increased tax liabilities for the employees.
10.	The second wave of shared services issues is now addressed
in a more differentiated way than during the first wave,
when it was led by a couple of the big companies. Shared
services are not just a cost consideration anymore; they
are more driven by the idea to improve HR processes and
services. Organizations are now considering nontraditional
locations for service centers and select them creatively.
Companies that were not on board in the first wave are
now getting involved.
Top Trends by Special Expertise Panel
Future Insights 7
Labor Relations
1.	 Labor law is increasingly influenced by globalization, trade
agreements and global labor standards. In addition, there
is pressure to include labor-friendly provisions in standard-
ized trade agreements and discourage offshoring through
proposed tax changes. Globalization will cause many
U.S.-based unions to look at the European Union model as
a means to gain more presence in the private sector.
2.	 Increased complexity in the regulatory environment will
put more pressure on companies to monitor their internal
employee relations and guard against increased organizing
activities by labor unions. Organizations will need to be
more concerned with acts that may be construed as pro-
tected/concerted activities by the National Labor Relations
Board (NLRB). Organizations may have to contend with
nontraditional forms of organizing.
3.	 Union organizing will become more unconventional in the
attempt to increase unions’ presence in the private sector
through micro-union organizing and through the establish-
ment of worker centers throughout the country.
4.	 Monitoring communication within organizations will become
more complex through the growing influence of social
media tools. The speed at which technology evolves will pose
a challenge for organizations to monitor and distinguish
between work and play. Proliferation of state laws could pose
additional challenges to HR professionals as they continue to
monitor electronic communications in the workforce.
5.	 State and local governments will become more aggressive
in implementing their own labor and employment policies,
which, in some cases, could run counter to federal law and
thus circumvent the NLRB. This could result in an increase
in equal employment opportunity claims filed at the local
level. Additionally, there will continue to be significant
momentum behind paid sick leave and wage-and-hour
legislative efforts at the local level.
6.	 As the Baby Boom generation begins to retire, the skills gap
will continue to grow within organizations. More emphasis
will be placed on workplace flexibility, more creative
benefits and incentives, and organizations will increasingly
focus on succession planning to bridge the skills gap and to
impart institutional knowledge.
7.	 General expertise among HR professionals is diminishing
in the area of labor relations. HR professionals will need
greater knowledge of the process, procedures and strategy
behind union organizing in the workplace. It will be
imperative to acquire the competencies in order to deal
with a union organizing campaigns within organizations.
Organizational Development
1.	 Developing senior leaders from the ranks of technical
experts is challenging but vital in many organizations.
There is increasing focus on the development and engage-
ment of high professional talent—high-potential employees
who possess deep expertise, drive innovation and uniquely
contribute to their organization’s value proposition.
2.	 As HR departments place more focus on strategic initia-
tives and expand self-service models to deal with tactical
requirements, line managers must become more proactive
in managing and coaching talent and demonstrate many
of the skills of the HR practitioner. HR has a responsibility
to educate line management and help them acquire those
skills.
3.	 Organizational structures are becoming increasingly
complex and subject to change in the global, dynamic,
competitive landscape. There is a growing need for
organizational development (OD) professionals skilled in
organizational design and change management required to
effectively implement enhanced organizational structures.
Understanding and responding to the talent requirements
of various organizational designs is an important skill for
OD practitioners.
4.	 Workforces will continue to diversify with five generations
of employees working in a globalized environment. To be
effective, leaders will need superior communication and
situational leadership skills, motivation, energy and learning
agility. The ability to recognize and respect cultural differ-
ences and to reconcile the issues cultural diversity creates
will become even more valuable.
5.	The output of the workforce planning process is being
increasingly integrated with career planning and employee
engagement to provide information and support for
employees to help them identify and choose from available
career paths and job opportunities.
6.	 The emergence of decision support tools and predictive
analytics that can be used for selection and forecasting
will make the ability to use “big data” more valuable. This
increases the knowledge requirements for OD practitioners
Top Trends by Special Expertise Panel
8 Future Insights
due to the need to interact with the technology specialists
to produce accurate and useful models to use in planning
and managing the workforce.
7.	 Advancements in mobile technologies are increasingly being
used for bite-sized on-demand and focused training and
performance support applications. These advancements have
accelerated the trend for just-in-time learning via “pulled”
rather than “pushed” instruction.
Staffing Management
1.	 Companies must continue to consider factors for each country
or region (e.g., demographics, local hiring challenges,
talent pool availability, competitors, attraction drivers, salary
expectations) to tailor effective local recruiting strategies.
2.	 Candidates will demand more personal and individualized
experiences to get their attention while not letting up on
expectations of being able to reach and research employers
through a variety of means on social media and the Internet.
3.	 Leadership talent scarcity will continue as the workforce ages
and fewer workers populate the pipeline behind vacating
Baby Boomers.
4.	 Talent in STEM (science, technology, engineering, math-
ematics) will continue to command a premium in the talent
marketplace.
5.	 Immigration reform will continue to be a driver of compa-
nies’ talent management strategies.
6.	 Pressure will increase for the U.S. government to dramati-
cally increase or abolish H-1B visa ceilings, recognizing the
shortage of STEM graduates in the U.S. and the resulting
loss of talent when these students graduate and return to
their home countries.
7.	 Mass sourcing of candidates through “big job boards” (e.g.,
Monster) and broad networks (e.g., LinkedIn) gives way to
more targeted sourcing of subpopulations, enabled by use
of analytics and big data.
8.	 Contingent labor utilization will continue to increase as
companies seek ways to be more flexible and scalable with
their workforces. It will also bring heightened statutory and
legal scrutiny of temporary labor employment practices.
Technology and HR Management
1.	 Companies will need to assure employees that HR data is
secure in the cloud.
2.	 Companies will be exploring gamification as a way to
accomplish such tasks as engaging and training employees,
and attracting and screening talent.
3.	 Companies are moving beyond policies to control social
media, and are adopting and integrating it within the
organizations for the purposes of expanding communication
and employee engagement.
4.	 An increase in virtualization and globalization is amplifying
the need for innovative use of better collaboration tools for
agility, productivity and efficiency.
5.	 Organizations can remove barriers to creativity by using
cross-functional innovation teams to improve productivity
and quality.
6.	 The real value in adopting cloud, business process outsourc-
ing (BPO) or software as a service (SAAS) solutions is using
technology to support business goals so HR can focus on
strategy and potentially eliminate the associated infrastruc-
ture costs and hassle.
7.	 Mobile tools are evolving in their ability to put the right
data in the right hands at the right time on the right device
for the right task.
8.	 HR professionals need to be able to harness and analyze big
data to drive business performance results.
9.	 The number of systems, databases and tools tracking similar
or related data is driving the need for thought-out and
purposeful integration, consolidation and “suite solutions.”
10.	Human resource management will be further elevated as
a profession through the definition of global HR terms,
metrics, data models and standards.
Total Rewards/Compensation and Benefits
1.	 Full implementation of the health care reform between 2014
and 2018 (with the possibility of legislative changes and
amendments) will have employers concerned about how to
be properly prepared for cost, funding, administration and
not knowing for sure what will be implemented.
2.	 The focus on wellness and disease management will expand
as a way to help prevent/control the cost of major illnesses.
Incentives or disincentives will continue and become more
elaborate as the goal to keep employees healthy and knowl-
edgeable about their health will become more important.
3.	 Organizations will consider a broader mix of total rewards,
such as career development and growth, work autonomy,
innovation and other intangible rewards, to supplement
the traditional cash compensation and benefits in order
to recruit and retain the best employees to drive business
performance.
Top Trends by Special Expertise Panel
Future Insights 9
4.	 There is an increasing trend toward linking direct pay
to organizational and individual performance through
implementation of variable pay programs.
5.	 As employees focus on family and work/life balance,
organizations are considering and implementing family leave
programs with paid time off provisions and flexible work
schedules, as such programs can be strong retention and
recruiting tools.
6.	 Organizations will continue to examine their programs for
providing retiree benefits and the basis for determining
benefit levels. The trend toward replacing defined benefit
pension plans with defined contribution plans will continue,
and retiree health plans will be cancelled or altered to have
retirees pay more.
7.	 Organizations continue to increase the use of teams and
collaborative work, resulting in performance being defined,
measured and rewarded at the group/unit/team and
organizational levels in addition to the individual level.
8.	 As organizations continue to source talent globally, the
number of traditional and expensive expatriate assignments
is being reduced in favor of short-term assignments,
training/development assignments, “global commuters”
and virtual workers. The challenge will be determining how
to compensate these new global workers.
9.	 Accountable care organizations (ACO) may become
more prevalent as organizations work to align health care
reimbursements and care delivery with quality measures,
resulting in cost reductions.
Workplace Diversity and Inclusion
1.	 Expansion of Americans with Disabilities Act Amendments
Act (ADAAA) continues to add complexity to accommoda-
tion issues.
2.	 Globalization increases the need for cultural competence.
3.	 Technology advances and innovation leave skills gaps and
continue to keep CEOs up at night.
4.	 Women’s participation in the global workforce is increasing
and tends to be the main focus of DI efforts worldwide.
However, women still lag behind men in equal pay for
same jobs, in representation in senior/executive/board
levels, and in the science, technology, engineering and math
(STEM) fields.
5.	 Social media is still a growing concern in recruiting efforts
relative to the biases associated with candidates’ profiles. A
large number of companies don’t have a social media policy,
and they are still grappling with how to balance social media
with expanding their employer brand, appeal to Generation
Y, and maintain transparency and company confidentiality.
6.	 The expansion of affinity groups to employer networks or
business resource groups has grown beyond race and gender
to include religion, disability, hobbies, causes, etc.
7.	 There is an increased conversation and focus on LGBT
issues and benefits.
8.	 A fifth generation on the horizon will add to the conflicts
and challenges currently presented with four generations in
the workplace (communication, work styles/preferences,
development/growth, etc.).
9.	 White males are feeling excluded from the diversity and
inclusion conversation and believe that these efforts
leave them experiencing reverse discrimination and being
marginalized.
10.	With more Traditionalists and Baby Boomers staying in the
workforce longer than anticipated, companies are faced
with issues associated with an aging workforce: phased
retirement, knowledge management (capture and transfer),
disabilities, increased medical costs, and engagement.
11.	Workplace flexibility is a growing business strategy for
companies that want to attract and retain a more diverse,
virtual and global workforce.
12.	Lack of education/vocational training leaves gaps in careers
such as electricians, plumbers, carpenters and other profes-
sions that computers cannot replace.
13.	With the increase in religious identities, as well as those who
are now identifying as “none” (meaning they don’t identify
with any organized religious group and include atheists,
agnostics, etc.), organizations must find ways to address
the tensions, conflicts and accommodations necessary to be
more inclusive and accepting of differences.
Top Trends by Special Expertise Panel
10 Future Insights
ETHICS PANEL
Linda Besse, MBA, SPHR
Scott Blaney, Esq., SPHR
Larinda Braun, SPHR
Kathleen Collins, SPHR
Gerald Colvard, SPHR
Abayomi Fawehinmi, GPHR
Phyllis Hartman, SPHR
Sharlyn Lauby, SPHR
Joyce LeMay, MBA, SPHR
Alison Nolan, PHR
Ken Pinnock, SPHR, GPHR
Bonnie Turner, Ph.D., SPHR
GLOBAL PANEL
Elena Anderson-de Lay, GPHR
Maya Chang
Manjunath Dattatreya, GPHR
Charlie Diaz, MBA
Peter Dolan, SPHR, GPHR
Joy Hill, MBA, GPHR
Richard Jordan, CIPD
Cora Koppe-Stahrenberg, Ph.D.
Danielle Monaghan, MBA
Thomas O’Connor, Esq., GPHR
Carol Olsby, CCP, HRMS, MS HRM, GRP, GPHR
Christine Sloan, MBA, SPHR, GPHR
Andrew Wilson, J.D.
LABOR RELATIONS PANEL
Deborah Aebi, MHROD, SPHR
Robert Archibold, SPHR
Beverly Butler-Burns, PHR
Douglas Gilbert
Travis Gregory, MS Ed., SPHR
Marie LaMarche, MBA, SPHR
Nancy McKeague, MSA, SPHR
Robert Miller, PHR-CA
Bruce Olin, SPHR
Eric Oppenheim, AAE, SPHR
Leslie Silverman, Esq.
Rachel Swartz, BBA, MBA, PHR
Michael VanDervort
Nancy Volpe, CFM, SPHR, GPHR
Patricia Wise, J.D.
HR DISCIPLINES PANEL
Thomas Anderson, J.D., SPHR
George Boué, MBA, MS, SPHR
Lisa Calicchio, SPHR
Lisa Carlton, MBA, SPHR
Dellafay Chafin, MBA
Arthur Glover, SPHR
Robert Greene, Ph.D., CCP, CBP, GRP, SPHR, GPHR
Lori Johnson, BS, SPHR-CA
Victoria Krotzer, PHR
Kim Ruyle Ph.D., SPHR
Nancy Slotnick, MBA, SPHR, GPHR
Margaret Spence
Karen Vujtech, MBA, SPHR, GPHR
Aparna Warade, MBA, SPHR
David Twitchell, PHR
TECHNOLOGY AND HR MANAGEMENT PANEL
Paul Belliveau, MBA, SPHR
Carolyn Broderick, MA, SPHR
Lynn Carter, PHR
Kyelene Flaming, BA, PHR
Sylvia Francis, SPHR
Robin Grobsmith, SPHR
Kathy Herndon, GPHR
Rhonda Larimore, SPHR
Antoinette McIntosh, MBA
Amish Parikh, PMP
Sybll Romley
Cindy Songne
Patricia Zulic, SPHR
DIVERSITY AND INCLUSION PANEL	
Joseph Adler
Deborah Cato
Jaime Churchill, BBA, CEBS, RPA, MBA, CMS
Nancy Gerhardt Davies
Richard Dawson, Jr.
Joyce S. Dubensky
Erica Gamble
Connye Harper, J.D.
Lee Mariano
Celeste A. Bethell Purdie, MA
Ardaman Singh, MBA, HRM, SWP
Dennis, Stull, MBA
Ivory Tate
Nadine Vogel
SHRM Special Expertise Panels Members List
Future Insights 11
PROJECT TEAM
Project leaders: Members of the SHRM Special Expertise Panels;
SHRM Special Expertise Panels staff liaisons: Mike Aitken, VP,
Government Affairs; Susan Bergman, SPHR, director, Knowledge
Center; Elizabeth Bille, Esq., associate general counsel; Les Carr,
manager, Interactive Design and Production; Kathleen Coulombe,
advisor, Government Relations; Shirley Davis, Ph.D., director, Diversity
and Inclusion Initiatives; Howard Wallack, GPHR, director, Global
Member Programs; and their teams; Jennifer Schramm, M.Phil., GPHR,
manager, Workforce Trends and Forecasting; Alex Alonso, Ph.D.,
SPHR, VP, Research
Project contributor: Robert Lagow, manager, Volunteer Relations;
Joseph Coombs, senior analyst, Workforce Trends and Forecasting;
Laurie McIntosh, director; Member Engagement
Editing: Katya Scanlan, copy editor
Design: Blair Wright, senior graphic designer		
This report is published by the Society for Human Resource Management
(SHRM). All content is for informational purposes only and is not to be
construed as a guaranteed outcome. The Society for Human Resource
Management cannot accept responsibility for any errors or omissions or any
liability resulting from the use or misuse of any such information.
© 2014 Society for Human Resource Management. All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system or
transmitted in whole or in part, in any form of by any means, electronic,
mechanical, photocopying, recording or otherwise, without the prior written
permission of the Society for Human Resource Management, 1800 Duke
Street, Alexandria, VA 22314, USA.
For more information, please contact:
SHRM Research Department
1800 Duke Street, Alexandria, VA 22314, USA
Phone: +1-703-548-3440 Fax: +1-703-535-6432
Email: SHRMResearch@shrm.org
Web: shrm.org/research
1800 Duke Street
Alexandria, VA 22314
USA
shrm.org/research
13-0724

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2014 Future Insights >>Panel Trends Report

  • 1. The top trends for 2014 according to SHRM’s HR subject matter expert panels Future Insights
  • 2. 2 Future Insights About the SHRM Special Expertise Panels The SHRM Special Expertise Panels serve as a resource to SHRM by identifying topics of importance to the HR profession. Panel members also serve as subject matter experts for SHRM and represent the profession in their area of expertise in media interviews, conference panels and online forums. The panels are composed of a mix of senior HR practitioners, consultants, academics and policy experts who possess advanced HR skills and experience in one of six HR concentrations. The six Special Expertise Panels are: ■■ Ethics/Corporate Social Responsibility and Sustainability. ■■ Global. ■■ HR Disciplines. ■■ Labor Relations. ■■ Technology and HR Management. ■■ Workplace Diversity and Inclusion. Each of the Special Expertise Panels is made up of as many as 15 SHRM professional members who each serve a one-year term (up to two terms). Panel members report emerging trends in specific HR topic areas. They also provide expert advice and give guidance on public policy. Panel member competencies must include subject matter expertise in the panel topic area, good communication and interpersonal skills, an established professional network with strategic/operational connections, and the ability to participate. Members are identified, reviewed and recommended by the Panel Selection Committee1 and approved by the SHRM Board Governance Committee. About the Special Expertise Panels’ Trends The lists of key trends each panel produces in its subject area make use of panel members’ insights to uncover a wide range of HR-related trends. These lists assist SHRM in creating forward- looking information and content for our members in forums such as the online HR Focus Areas, research articles, reports and surveys, and through media and outreach efforts. The Special Expertise Panels’ trends are used at SHRM primarily as a springboard to more in-depth content ideas. However, they can also be considered a valuable resource in and of themselves for any HR professional interested in seeing what issues HR subject matter experts see as having the biggest impact on the workplace and the profession in the years ahead. Some of the panels produce lists of trends in multiple topic areas, reflecting the broader scope of their subject-matter coverage. For example, the Ethics/Corporate Social Responsibility and Sustainability panel produces two lists of trends, one covering ethics trends and the other covering CSR/sustainability trends. Acknowledgements SHRM would like to acknowledge the efforts of each of the members of the Special Expertise Panels. A full list of panel members can be found in the back of this report. About This Report 1 The Panel Selection Committee is appointed by the SHRM Board Chair. These volunteers work, with staff support, to identify possible candidates for the panels. The Panel Selection Committee identifies five to 15 members and alternates for each panel. The slates for the panels are reviewed and approved by the Governance Committee of the SHRM Board.
  • 3. Future Insights 3 Overview The SHRM Special Expertise Panels first began to compile their lists of key trends over five years ago, as a way for SHRM to tap into the cutting-edge insights from the most experienced thought leaders in the HR field. Since then, the SHRM Special Expertise Panels regularly review their most recent trends and add, subtract or change them as new developments occur. Though the panels vary widely in the subject matter they cover, and many of the trends in their lists reflect these differences, they also have some overlap, indicating that some broader trends are influencing many aspects of HR and the workplace simultaneously. Some of these broader trends include: ■■ The continuing impact of the economy. Although many aspects of the economy have improved, challenges remain and have an impact on budgets, hiring and HR strategies. ■■ Competition for in-demand skilled workers. The need for skilled and educated workers is rising around the world. This trend is influencing everything from benefits strategies and employer branding to immigration policies and global reloca- tion of operations. ■■ The ongoing influence of developments in information and communications technologies. Social media has become especially important as it relates to recruiting. ■■ Demographic changes. Across the world workforces are aging. At the same time, the large Millennial generation is beginning to make its mark on the workplace. More generations working together and increased diversity will affect many aspects of employment and HR practices. ■■ The importance of flexible and effective work/life strate- gies. As the workforce ages, more employees will be dealing with multiple caring responsibilities and, in some cases, multiple paid jobs, emphasizing the need and growing demand for flexible work. ■■ A growing emphasis on measurement. Metrics and more in-depth data analysis are being required to demonstrate the return on investment of key HR expenditures. ■■ A rise in uncertainty and volatility of markets. Increased globalization, market interdependence and other factors such political unrest and partisanship in countries around the world are making uncertainty the “new normal.” ■■ Implications of government legislation. As the Patient Protection and Affordable Care Act (PPACA) moves into full implementation, HR professionals are focused on making sure their organizations comply. But employment legislation is not limited to the PPACA, and HR professionals must ensure compliance with a wide array of federal and state laws. The trends contributed by the Special Expertise Panels and their overall themes will help inform the development of the research and resources SHRM offers to its members in the years ahead. What the HR Experts Are Forecasting
  • 4. 4 Future Insights Following is the complete list of the updated trends for 2014 for each of the panels. The trends are organized in the order of importance, with the first trend being the most important. The panel topic areas are listed in alphabetical order. Corporate Social Responsibility and Sustainability 1. Employers will be adopting CSRS (corporate social responsibility and sustainability) initiatives and support employees’ participation in these initiatives in order to compete for and retain top talent. 2. As organizations continue to be held accountable for CSRS initiatives by the community at large, and by other organizations via goods/services contracts, employers will need to examine their CSRS initiatives to remain competi- tive. 3. Individuals want to align themselves with organizations that support philanthropic activities, so employers will increasingly view CSRS activities as an HR initiative that not only increases employee engagement and relations but also builds goodwill in the community at large. 4. Organizations are increasing their CSRS initiatives, and doing so leads to internal organizational discussions about the role of HR in managing such programs. 5. Due to economic pressures, organizations are focusing their investment in highly visible CSRS initiatives that demonstrate strong return on investment and support the organization’s strategic plan. 6. Competition for employees and customers who value CSRS will require HR professionals to increasingly be responsible for incorporating sustainability/social responsibility considerations into job roles and responsibilities, as well as policies and procedures. 7. Individuals continue to seek employment at organizations that view social responsibility and sustainability as core to company culture, as demonstrated by their adoption of workflex, sabbatical, telecommuting, great place to work and volunteer programs. 8. Organizations that produce goods will increasingly report to the global sustainability index in order to compete in the global marketplace. 9. With increased concern about image and reputation regarding CSRS business practices, organizations will consider cause marketing and organizational branding, and will com- municate their CSRS initiatives to their stakeholders through global reporting standards, traditional media and social media. 10. As organizations expand their global reach, they are increasingly utilizing the UN Global Compact and other international conventions as resources to evaluate their CSRS initiatives. Employee Health, Safety and Security 1. Obesity is on the rise in the U.S. and worldwide. If current trends continue, more than 50% of the U.S. adult population will be obese by 2030. The growing number of employees and candidates who are obese or who have obesity risk factors is creating safety and accommodation challenges for employers. 2. The Occupational Safety and Health Administration (OSHA) will continue to fast-track many new regulations. This will put a significant burden on employers to rapidly implement new standards to stay in compliance. 3. Following the implementation of the Genetic Information Nondiscrimination Act (GINA), litigation will continue to increase while employers adapt their policies to prevent violations during pre-employment physicals, post-offer fitness-for-duty testing, and safety and workers’ compensa- tion policies. 4. The increasing use of prescription opioids is creating a new category of employees—employees who are working legally high. The workers’ compensation system is attempting to regulate and change the use of opioids when treating routine orthopedic injuries. 5. The increasing incidence of natural and manmade disasters is prompting employers to develop or improve their organizational resilience management (e.g., disaster preparedness, emergency response plan, continuity of operations plans). 6. With legalization of recreational marijuana use in two states and medical marijuana use in 18, more states will likely follow. Employers’ policies will evolve accordingly to ensure safety in the workplace. 7. As states adopt ban-the-box legislation, employers will adapt their due diligence processes. 8. The increase in workflex policies and telecommuting will create new hurdles for employers to ensure the safety and security of their employees as well as privacy of data. Top Trends by Special Expertise Panel
  • 5. Future Insights 5 9. The rising use of technology and smartphones will continue to provide both safety (e.g., distracted driving) and security (intellectual property, privacy protection) challenges for employers. 10. The use of data analytics and predictive modeling is on the rise, which leads to privacy concerns, but also allows for injury/ accident prevention and better preparation for adverse events. Employee Relations 1. Globalization will amplify the importance of cross-cultural leadership, communication and organizational policies and procedures. Also, virtual workplaces, individuals and teams will further affect these leadership, communication and organizational challenges. 2. Organizations will continue to operate with a lean work- force, potentially affecting their ability to remain competi- tive while maintaining workforce engagement. 3. Legislation (federal, state and local) will continue to be enacted without clear and detailed guidelines, ultimately requiring HR to grapple with interpreting and implement- ing complicated employment laws. 4. Smart and innovative retention efforts will increase in importance due to the increased difficulty of attracting and retaining talent. 5. Work/life balance efforts will require increased attention, as managers recognize there are fewer firm boundaries between employees’ work and personal lives. 6. Organized labor laws and employment laws in general will increasingly influence the business community. 7. Qualitative assessments in performance management are becoming more widespread and, in some cases, supplanting quantitative measures of performance and contribution. 8. Talent reviews are becoming more widespread, serving as a prime vehicle for assessing talent. They will increase the capabilities of line managers to evaluate, develop and engage talent. 9. Technology-based training will become more prominent in the workplace, enabling workplaces to become more flexible and versatile. Ethics 1. Organizations continue to struggle with balancing the competing interests of the bottom-line and legal obliga- tions and employee demands when making ethical decisions in all aspects of the employment life cycle. 2. As organizations accept, recognize and measure the impact and return on investment of workplace culture, they will increasingly make business decisions through an ethics- and culture-based frame of reference. 3. Organizations are increasingly wrestling with the ethical decisions around appropriate boundaries/nonintrusion into employees’ lives—for example, work-life fit, off-duty behavior, privacy and wellness programs. 4. Increasing diversity in the workplace (e.g., multicultural workforces and various generations in the workplace) has led to a growing tension between employees’ and employ- ers’ views of the employment relationship (at-will v. a social contract view). 5. Organizations operating in multinational, multicultural envi- ronments will need to adapt to managing a workforce made up of unique ethical perspectives while remaining compliant with applicable local laws, regulations and customs. 6. Employers that seek to implement “creative” hiring strate- gies must increasingly ensure these strategies remain within the law, are respectful of a candidate’s personal privacy, and don’t require candidates to perform prehire work without compensation. Ongoing economic insecurity is leading to increased ethical dilemmas for employers and employees alike, requiring organizations to develop greater awareness of and solutions to address these situations. 7. Organizations continue to evaluate ethical issues related to the access and appropriate use of information from social networks for employees both on and off the job, as well as ethical issues surrounding the organizations’ own use of social media. 8. Organizations are increasingly aware of how to properly respond to legal and ethical complaints and claims of retali- ation due to stepped-up government enforcement, e.g., implementing policies and processes, proper recordkeeping and effective internal investigations. 9. In areas where no clear legal standard exists (e.g., workplace bullying or other inappropriate workplace behaviors), organizations will increasingly rely upon and expect supervisors to possess ethical competencies to properly address these issues. Top Trends by Special Expertise Panel
  • 6. 6 Future Insights Global HR 1. Leadership is being redefined. The hierarchical control and command structures of the past may look archaic and ineffective in managing a global workforce, particularly the Gen Y workers. Countries with a large proportion of younger workers may see a leadership deficit. HR will have to play the change agent in identifying and developing effective next generation of leaders. 2. There is an increase in the number of countries making significant changes to or completely overhauling immi- gration laws that affect businesses and the transfer of knowledge. Countries are enacting more limitations to employment authorizations (such as higher fees, longer approval processes, etc.), which create hurdles for business and immigration of foreign workers. 3. Globalization is no longer a driver and a challenge just for large multinational corporations (MNCs); it now affects companies of all sizes. As the rise of “born global” small- and medium-sized companies continues, the need will become more acute for competent global HR practitioners with the commensurate global mindset, crosscultural savvy, remote team and talent management, and intercultural communications skills to manage the challenge of having both brick-and-mortar and virtual operations across mul- tiple countries. The MNCs are no longer the only group involved with managing a workforce and transactions across borders; small nonprofits and private organizations are also dealing with this challenge, but they may need a different set of best practices and technologies to optimize their compliance. 4. Educational institutions may fail to keep up pace with industry. Educational institutions, particularly in the developing countries, may not be able to deliver what the industry wants in terms of either quality or quantity. This may put an additional burden on corporations to invest in training and developmental activities. The training would not just include technical competencies but also other important soft skills such as crosscultural sensitivity, written communication skills, public speaking and leadership development. 5. More emphasis will continue to be placed on achieving more from less. The recession and continued global economic uncertainty has led organizations to rationalize their manpower by cautious hiring and moving jobs to low-cost destinations. The improvement in the economy many not result in a proportionate increase in hiring of new workers. 6. Diversity is going global. More and more is being done to lead and transform the diversity approach and to globalize the concept. Doing so is critical to address the talent pipeline issues in the mature markets and to fully benefit from the potential of global markets. All markets have complex workforces, and diversity goes much deeper than just age and gender. Effectively managing diverse talent globally continues to be a challenge for most companies. 7. Heightened regulatory compliance requirements (tax, immigration and employment) remain atop global HR professionals’ list of priorities and program risks. 8. Recruitment systems and tools will be taken to the next level. While recruitment finally happens online (Taleo, LinkedIn, etc.), it is already the technology of yesterday. We need to find more flexible ways to go about online and mobile recruitment with tools that match today’s technol- ogy and communication style and pace. Attention will need to be given to the older workers and how to connect with them in the best way because in many markets people will work longer due to the aging workforce and later retire- ment ages. 9. Companies are more focused on measuring the return on investment of international assignee costs. HR profession- als must align compensation and benefits administration to the company’s strategic objectives by establishing or improving performance management systems with a global context. Companies are moving away from “traditional” (3-5 year) expatriate assignments toward using more long-term business travel arrangements, thereby creating risks with international workers’ compensation coverage and increased tax liabilities for the employees. 10. The second wave of shared services issues is now addressed in a more differentiated way than during the first wave, when it was led by a couple of the big companies. Shared services are not just a cost consideration anymore; they are more driven by the idea to improve HR processes and services. Organizations are now considering nontraditional locations for service centers and select them creatively. Companies that were not on board in the first wave are now getting involved. Top Trends by Special Expertise Panel
  • 7. Future Insights 7 Labor Relations 1. Labor law is increasingly influenced by globalization, trade agreements and global labor standards. In addition, there is pressure to include labor-friendly provisions in standard- ized trade agreements and discourage offshoring through proposed tax changes. Globalization will cause many U.S.-based unions to look at the European Union model as a means to gain more presence in the private sector. 2. Increased complexity in the regulatory environment will put more pressure on companies to monitor their internal employee relations and guard against increased organizing activities by labor unions. Organizations will need to be more concerned with acts that may be construed as pro- tected/concerted activities by the National Labor Relations Board (NLRB). Organizations may have to contend with nontraditional forms of organizing. 3. Union organizing will become more unconventional in the attempt to increase unions’ presence in the private sector through micro-union organizing and through the establish- ment of worker centers throughout the country. 4. Monitoring communication within organizations will become more complex through the growing influence of social media tools. The speed at which technology evolves will pose a challenge for organizations to monitor and distinguish between work and play. Proliferation of state laws could pose additional challenges to HR professionals as they continue to monitor electronic communications in the workforce. 5. State and local governments will become more aggressive in implementing their own labor and employment policies, which, in some cases, could run counter to federal law and thus circumvent the NLRB. This could result in an increase in equal employment opportunity claims filed at the local level. Additionally, there will continue to be significant momentum behind paid sick leave and wage-and-hour legislative efforts at the local level. 6. As the Baby Boom generation begins to retire, the skills gap will continue to grow within organizations. More emphasis will be placed on workplace flexibility, more creative benefits and incentives, and organizations will increasingly focus on succession planning to bridge the skills gap and to impart institutional knowledge. 7. General expertise among HR professionals is diminishing in the area of labor relations. HR professionals will need greater knowledge of the process, procedures and strategy behind union organizing in the workplace. It will be imperative to acquire the competencies in order to deal with a union organizing campaigns within organizations. Organizational Development 1. Developing senior leaders from the ranks of technical experts is challenging but vital in many organizations. There is increasing focus on the development and engage- ment of high professional talent—high-potential employees who possess deep expertise, drive innovation and uniquely contribute to their organization’s value proposition. 2. As HR departments place more focus on strategic initia- tives and expand self-service models to deal with tactical requirements, line managers must become more proactive in managing and coaching talent and demonstrate many of the skills of the HR practitioner. HR has a responsibility to educate line management and help them acquire those skills. 3. Organizational structures are becoming increasingly complex and subject to change in the global, dynamic, competitive landscape. There is a growing need for organizational development (OD) professionals skilled in organizational design and change management required to effectively implement enhanced organizational structures. Understanding and responding to the talent requirements of various organizational designs is an important skill for OD practitioners. 4. Workforces will continue to diversify with five generations of employees working in a globalized environment. To be effective, leaders will need superior communication and situational leadership skills, motivation, energy and learning agility. The ability to recognize and respect cultural differ- ences and to reconcile the issues cultural diversity creates will become even more valuable. 5. The output of the workforce planning process is being increasingly integrated with career planning and employee engagement to provide information and support for employees to help them identify and choose from available career paths and job opportunities. 6. The emergence of decision support tools and predictive analytics that can be used for selection and forecasting will make the ability to use “big data” more valuable. This increases the knowledge requirements for OD practitioners Top Trends by Special Expertise Panel
  • 8. 8 Future Insights due to the need to interact with the technology specialists to produce accurate and useful models to use in planning and managing the workforce. 7. Advancements in mobile technologies are increasingly being used for bite-sized on-demand and focused training and performance support applications. These advancements have accelerated the trend for just-in-time learning via “pulled” rather than “pushed” instruction. Staffing Management 1. Companies must continue to consider factors for each country or region (e.g., demographics, local hiring challenges, talent pool availability, competitors, attraction drivers, salary expectations) to tailor effective local recruiting strategies. 2. Candidates will demand more personal and individualized experiences to get their attention while not letting up on expectations of being able to reach and research employers through a variety of means on social media and the Internet. 3. Leadership talent scarcity will continue as the workforce ages and fewer workers populate the pipeline behind vacating Baby Boomers. 4. Talent in STEM (science, technology, engineering, math- ematics) will continue to command a premium in the talent marketplace. 5. Immigration reform will continue to be a driver of compa- nies’ talent management strategies. 6. Pressure will increase for the U.S. government to dramati- cally increase or abolish H-1B visa ceilings, recognizing the shortage of STEM graduates in the U.S. and the resulting loss of talent when these students graduate and return to their home countries. 7. Mass sourcing of candidates through “big job boards” (e.g., Monster) and broad networks (e.g., LinkedIn) gives way to more targeted sourcing of subpopulations, enabled by use of analytics and big data. 8. Contingent labor utilization will continue to increase as companies seek ways to be more flexible and scalable with their workforces. It will also bring heightened statutory and legal scrutiny of temporary labor employment practices. Technology and HR Management 1. Companies will need to assure employees that HR data is secure in the cloud. 2. Companies will be exploring gamification as a way to accomplish such tasks as engaging and training employees, and attracting and screening talent. 3. Companies are moving beyond policies to control social media, and are adopting and integrating it within the organizations for the purposes of expanding communication and employee engagement. 4. An increase in virtualization and globalization is amplifying the need for innovative use of better collaboration tools for agility, productivity and efficiency. 5. Organizations can remove barriers to creativity by using cross-functional innovation teams to improve productivity and quality. 6. The real value in adopting cloud, business process outsourc- ing (BPO) or software as a service (SAAS) solutions is using technology to support business goals so HR can focus on strategy and potentially eliminate the associated infrastruc- ture costs and hassle. 7. Mobile tools are evolving in their ability to put the right data in the right hands at the right time on the right device for the right task. 8. HR professionals need to be able to harness and analyze big data to drive business performance results. 9. The number of systems, databases and tools tracking similar or related data is driving the need for thought-out and purposeful integration, consolidation and “suite solutions.” 10. Human resource management will be further elevated as a profession through the definition of global HR terms, metrics, data models and standards. Total Rewards/Compensation and Benefits 1. Full implementation of the health care reform between 2014 and 2018 (with the possibility of legislative changes and amendments) will have employers concerned about how to be properly prepared for cost, funding, administration and not knowing for sure what will be implemented. 2. The focus on wellness and disease management will expand as a way to help prevent/control the cost of major illnesses. Incentives or disincentives will continue and become more elaborate as the goal to keep employees healthy and knowl- edgeable about their health will become more important. 3. Organizations will consider a broader mix of total rewards, such as career development and growth, work autonomy, innovation and other intangible rewards, to supplement the traditional cash compensation and benefits in order to recruit and retain the best employees to drive business performance. Top Trends by Special Expertise Panel
  • 9. Future Insights 9 4. There is an increasing trend toward linking direct pay to organizational and individual performance through implementation of variable pay programs. 5. As employees focus on family and work/life balance, organizations are considering and implementing family leave programs with paid time off provisions and flexible work schedules, as such programs can be strong retention and recruiting tools. 6. Organizations will continue to examine their programs for providing retiree benefits and the basis for determining benefit levels. The trend toward replacing defined benefit pension plans with defined contribution plans will continue, and retiree health plans will be cancelled or altered to have retirees pay more. 7. Organizations continue to increase the use of teams and collaborative work, resulting in performance being defined, measured and rewarded at the group/unit/team and organizational levels in addition to the individual level. 8. As organizations continue to source talent globally, the number of traditional and expensive expatriate assignments is being reduced in favor of short-term assignments, training/development assignments, “global commuters” and virtual workers. The challenge will be determining how to compensate these new global workers. 9. Accountable care organizations (ACO) may become more prevalent as organizations work to align health care reimbursements and care delivery with quality measures, resulting in cost reductions. Workplace Diversity and Inclusion 1. Expansion of Americans with Disabilities Act Amendments Act (ADAAA) continues to add complexity to accommoda- tion issues. 2. Globalization increases the need for cultural competence. 3. Technology advances and innovation leave skills gaps and continue to keep CEOs up at night. 4. Women’s participation in the global workforce is increasing and tends to be the main focus of DI efforts worldwide. However, women still lag behind men in equal pay for same jobs, in representation in senior/executive/board levels, and in the science, technology, engineering and math (STEM) fields. 5. Social media is still a growing concern in recruiting efforts relative to the biases associated with candidates’ profiles. A large number of companies don’t have a social media policy, and they are still grappling with how to balance social media with expanding their employer brand, appeal to Generation Y, and maintain transparency and company confidentiality. 6. The expansion of affinity groups to employer networks or business resource groups has grown beyond race and gender to include religion, disability, hobbies, causes, etc. 7. There is an increased conversation and focus on LGBT issues and benefits. 8. A fifth generation on the horizon will add to the conflicts and challenges currently presented with four generations in the workplace (communication, work styles/preferences, development/growth, etc.). 9. White males are feeling excluded from the diversity and inclusion conversation and believe that these efforts leave them experiencing reverse discrimination and being marginalized. 10. With more Traditionalists and Baby Boomers staying in the workforce longer than anticipated, companies are faced with issues associated with an aging workforce: phased retirement, knowledge management (capture and transfer), disabilities, increased medical costs, and engagement. 11. Workplace flexibility is a growing business strategy for companies that want to attract and retain a more diverse, virtual and global workforce. 12. Lack of education/vocational training leaves gaps in careers such as electricians, plumbers, carpenters and other profes- sions that computers cannot replace. 13. With the increase in religious identities, as well as those who are now identifying as “none” (meaning they don’t identify with any organized religious group and include atheists, agnostics, etc.), organizations must find ways to address the tensions, conflicts and accommodations necessary to be more inclusive and accepting of differences. Top Trends by Special Expertise Panel
  • 10. 10 Future Insights ETHICS PANEL Linda Besse, MBA, SPHR Scott Blaney, Esq., SPHR Larinda Braun, SPHR Kathleen Collins, SPHR Gerald Colvard, SPHR Abayomi Fawehinmi, GPHR Phyllis Hartman, SPHR Sharlyn Lauby, SPHR Joyce LeMay, MBA, SPHR Alison Nolan, PHR Ken Pinnock, SPHR, GPHR Bonnie Turner, Ph.D., SPHR GLOBAL PANEL Elena Anderson-de Lay, GPHR Maya Chang Manjunath Dattatreya, GPHR Charlie Diaz, MBA Peter Dolan, SPHR, GPHR Joy Hill, MBA, GPHR Richard Jordan, CIPD Cora Koppe-Stahrenberg, Ph.D. Danielle Monaghan, MBA Thomas O’Connor, Esq., GPHR Carol Olsby, CCP, HRMS, MS HRM, GRP, GPHR Christine Sloan, MBA, SPHR, GPHR Andrew Wilson, J.D. LABOR RELATIONS PANEL Deborah Aebi, MHROD, SPHR Robert Archibold, SPHR Beverly Butler-Burns, PHR Douglas Gilbert Travis Gregory, MS Ed., SPHR Marie LaMarche, MBA, SPHR Nancy McKeague, MSA, SPHR Robert Miller, PHR-CA Bruce Olin, SPHR Eric Oppenheim, AAE, SPHR Leslie Silverman, Esq. Rachel Swartz, BBA, MBA, PHR Michael VanDervort Nancy Volpe, CFM, SPHR, GPHR Patricia Wise, J.D. HR DISCIPLINES PANEL Thomas Anderson, J.D., SPHR George Boué, MBA, MS, SPHR Lisa Calicchio, SPHR Lisa Carlton, MBA, SPHR Dellafay Chafin, MBA Arthur Glover, SPHR Robert Greene, Ph.D., CCP, CBP, GRP, SPHR, GPHR Lori Johnson, BS, SPHR-CA Victoria Krotzer, PHR Kim Ruyle Ph.D., SPHR Nancy Slotnick, MBA, SPHR, GPHR Margaret Spence Karen Vujtech, MBA, SPHR, GPHR Aparna Warade, MBA, SPHR David Twitchell, PHR TECHNOLOGY AND HR MANAGEMENT PANEL Paul Belliveau, MBA, SPHR Carolyn Broderick, MA, SPHR Lynn Carter, PHR Kyelene Flaming, BA, PHR Sylvia Francis, SPHR Robin Grobsmith, SPHR Kathy Herndon, GPHR Rhonda Larimore, SPHR Antoinette McIntosh, MBA Amish Parikh, PMP Sybll Romley Cindy Songne Patricia Zulic, SPHR DIVERSITY AND INCLUSION PANEL Joseph Adler Deborah Cato Jaime Churchill, BBA, CEBS, RPA, MBA, CMS Nancy Gerhardt Davies Richard Dawson, Jr. Joyce S. Dubensky Erica Gamble Connye Harper, J.D. Lee Mariano Celeste A. Bethell Purdie, MA Ardaman Singh, MBA, HRM, SWP Dennis, Stull, MBA Ivory Tate Nadine Vogel SHRM Special Expertise Panels Members List
  • 11. Future Insights 11 PROJECT TEAM Project leaders: Members of the SHRM Special Expertise Panels; SHRM Special Expertise Panels staff liaisons: Mike Aitken, VP, Government Affairs; Susan Bergman, SPHR, director, Knowledge Center; Elizabeth Bille, Esq., associate general counsel; Les Carr, manager, Interactive Design and Production; Kathleen Coulombe, advisor, Government Relations; Shirley Davis, Ph.D., director, Diversity and Inclusion Initiatives; Howard Wallack, GPHR, director, Global Member Programs; and their teams; Jennifer Schramm, M.Phil., GPHR, manager, Workforce Trends and Forecasting; Alex Alonso, Ph.D., SPHR, VP, Research Project contributor: Robert Lagow, manager, Volunteer Relations; Joseph Coombs, senior analyst, Workforce Trends and Forecasting; Laurie McIntosh, director; Member Engagement Editing: Katya Scanlan, copy editor Design: Blair Wright, senior graphic designer This report is published by the Society for Human Resource Management (SHRM). All content is for informational purposes only and is not to be construed as a guaranteed outcome. The Society for Human Resource Management cannot accept responsibility for any errors or omissions or any liability resulting from the use or misuse of any such information. © 2014 Society for Human Resource Management. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system or transmitted in whole or in part, in any form of by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the Society for Human Resource Management, 1800 Duke Street, Alexandria, VA 22314, USA. For more information, please contact: SHRM Research Department 1800 Duke Street, Alexandria, VA 22314, USA Phone: +1-703-548-3440 Fax: +1-703-535-6432 Email: SHRMResearch@shrm.org Web: shrm.org/research
  • 12. 1800 Duke Street Alexandria, VA 22314 USA shrm.org/research 13-0724