Keep Up Your Chin Up! Content Creation and Covid-19
Let's face it. It's been a hard year.
If you're a content creator or a communications professional, you've likely been in crisis mode for months.
Stop. Take a breath.
What can we learn from this pandemic and how can we use it to re-connect with our audiences?
We'll talk about some information that will shape how to approach content generation in 2021 and beyond as well as some concrete ways to simplify that process and maximize results in the coming year.
4. There is opportunity in
uncertainty. How can we
use our know-how to turn
challenges into launch pads
for great content?
5. 5 5
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Statista with service providers:
Mobile phone usage is up 70% since the
pandemic started.
Also, 25% of users say they’ve never cleaned their phone.
8. Confinement and decreased social
interactions have people looking for
different ways to manage concerns.
2
8
9. 9
3
OPPORTUNITY
People are open to your brand’s
values right now. What do you stand
for? What are your concerns? What are
you doing to make your community
better?
WHAT DO YOU ADD TO THE
CONVERSATION?
10. Our attention spans are short and our
content has a shelf life.
With more eyes on content appearing in feeds and
search results are more important than ever.
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10
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.
Tip:
When using complex image as full-bleed background add a transparency (70%-90%) fill layer to give contrast to text.
Combine an image and multiple key statements with a strong grid.
To use this title animation slide with a new image simply 1) move the top semi-transparent shape to the side, 2) delete placeholder image, 3) click on the picture icon to add a new picture, 4) Move semi-transparent shape back to original position, 5) Update text on slide.
