This document summarizes best practices for non-profits using social media. It discusses how social media can empower donors and enable transparency by matching donations to results. Examples are given of organizations using social media to reduce donor fatigue and provide private support spaces for veterans. The document outlines general benefits of social media including risk avoidance, innovation, and increased donor satisfaction. It stresses the importance of understanding user pain points, researching insights, and providing authentic and engaging content through conversation on social media.