The Media Engagement Framework helps marketers understand the constraints and measurements in connecting with a social audience. More information at www.ROIofSocialMedia.com

1. The ROI of Social Media: How to improve the return on your social marketing investment Media Engagement Framework 1

2. Media Engagement Framework

4. What is measureable impacts the Brand 5 Brand Image Success or Failure Review the ‘Conversation Hierarchy’* *Search SlideShare.com for ‘Conversation Hierarchy’ or join us at www.ROIofSocialMedia.com

6. What’s measureable - Consumers 7 Consumers Consumer Purchase Funnel Awareness Consideration Purchase Intent Purchase Loyalty

7. What’s measureable - Influencers 8 Influencers Influencer Endorsement Reputation Reach, Frequency & Quality = Audience (follower count / profile),Timing, Content

8. Where to Find Us 9 Steven Groves SGroves@SocialMarketingConversations.com Guy R. Powell GPowell@DemandROMI.com Jerry DimosJDimos@LitmusGroup.com DemandROMI Prove and improve your marketing effectiveness +1 404-816-4344 www.DemandROMI.com Social Marketing Conversations ROI-based social conversations +1 602-903-1010 www.SocialMarketingConversations.com Litmus Group Turning Strategy into Performance +65 6680 6550 www.LitmusGroup.com Community: ROIofSocialMedia.com Facebook: Facebook.com/ROIofSocialMedia Twitter: @ROISocialMedia #ROISM #ROMI