Growth Hacking Techniques for Measuring and Improving User Acquisition, Activation, and Retention
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Growth Hacking Techniques for Measuring and Improving User Acquisition, Activation, and Retention
- 2. –Sean Ellis Growth hacker - “A person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.”
- 3. Based on PMF Don’t waste money on growth hacking when there is no growth
- 4. Examples • AirBnB -> Craigslist • Dropbox referral • Sent with my iPhone
- 5. STFU!
- 6. User Accounting • Acquisition • Activation • Retention • Reactivation • Churn • Deactivation • Referral! • Revenue
- 7. Vanity Metrics Don’t fall victim to it
- 8. Heartbeat of the product Laser focused on OMTM New activation - Blue is in trouble
- 9. Revenue Accounting - SaaS • ARPU - Revenue contribution • LTV - CPA = $$ • Normalized MRR - Deal with yearly payments
- 10. Experimentation • Campaign • A/B testing • Conversion • Significance Test
- 11. Do we have a winner? If not, iterate If yes,…
- 12. And again, STFU
- 13. One more thing…
- 14. Be statistical about it