Why the iPhone5c is not the be all end all and the Windows phone has a fighting chance. Nokia, Strategy, Windows Phone, Mobile strategies in African markets outline the path to success in the United States.
49. In the rest of the world
these are not mutually
exclusive propositions
50. Microsoft will also need to ship
more low-cost smartphones
to high-growth emerging
markets if it is to continue building
on its recent nominal share increases.
- Brad Reed BGR.com 9/5/13
74. Rivalry BuyersSuppliers
New Entrants
•Rivalry is weak
•Cost of switching is high
(early termination fees),
but falling (annual upgrade options)
•Android brands are weakly
differentiated among themselves
•Overall buyer demand is growing
slow, but value options are
outpacing the general market
•Apple and Samsung dominate
the market
•Buyer bargaining power is strong
•There is a shortage of options
meeting customer performance
expectations at the desired
price point
•Customers feel they have to
make compromises on quality
•Available products are not
adequately differentiated
•Buyers can easily stick with what
they have and postpone purchase
•Suppliers bargaining power is
moderate
•Apple has deep backward
integration and hand-picks
suppliers
•Androids are considered a
commodity
•Samsung has made strides in
“un- commoditizing”
the Android market
•Developers have relatively free
reign for Android & Windows
•Threat of New Entrants is weak
•Barriers to entry are high -
Only well capitalized
multinationals compete in the
handset game
•Apple is willing to contest new
entry with the iPhone 5c vs, the
520
•Apple is looking to expand by
entering the value segment,
where traditionally, small Android
players have splintered the the
market share
Substitutes
•Threat of Substitutes is moderate
•The 520 is a superior product
vs. existing similar priced Androids
•iPhone 5c is a potentially
brand compromising move
from Apple
•First movers to differentiate will
have significant advantage. Once
the segment takes off the market
will again commoditize
Competitive
Analysis