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IMPROVING CUSTOMER EXPERIENCE
Through Automated Order Processing
Presented by: Steve Smith
By the year 2020, customer experience will
overtake price and product as the key brand
differentiator.
Walker Information
Pitfalls of poor customer experience
Poor customer
experience is
expensive
Bad experiences
often go viral
The inability to
retain customers
is expensive
Companies aren’t
equipping teams to
provide superior
service
A customer is 4 times more likely to defect to
a competitor if the problem is service-related
than price- or product-related.
Bain & Company
Customers want to be able to send their orders through whatever channel suits
them best: fax, email, paper, online, phone and so forth.
A truly advanced digital solution should enhance the customer experience, not
disrupt it.
But how can you manage this efficiently?
ORDERS & THE CUSTOMER EXPERIENCE
100% order transparency
Order archiving
• Adjustable
retention strategy
• Multi-criteria & full
text search engine
• Document archive
link in SAP
Order reception
• Channel
consolidation: a
single platform for
all orders
• Order reception
data/time tracking
Order routing
• Data capture: built-
in recognition,
machine-learning
& teaching
• Automated routing
Data verification
• Automatic order
header & line item
data validation
• Automatic order
duplicate check
• User-friendly
validation interface
• Touchless option
SAP® integration
• Automated order
creation in SAP
• Standard
connectors for SAP
• SAP order number
acknowledgement
Customer order
submission
• Customers can
submit orders in
any format
• Get full visibility
over every order
• Move to e-ordering
AUTOMATED ORDER PROCESSING
Process orders with complete accuracy, efficiency and visibility
AUTOMATE!
Benefit from a competitive edge
Enhance
accuracy
Accelerate
business
cycles
Smart
resource
allocation
Improve
customer
satisfaction
Increase
process
visibility
Reduce
operational
costs
HOW IT WORKS
Once extracted data is verified against master data, the corresponding sales order is
automatically created in the SAP system through our connector and can easily be retrieved.
FAST SETUP
& MINIMAL IT WORKLOAD
RELIABLE INTEGRATION
BASED ON SAP BAPI TECHNOLOGY
• Live order simulation
• Order creation in SAP
• SAP order number acknowledgement
• Master data live connection and/or automated synchronization
• Document archive link in SAP
FEATURE SET
ACCEPT MULTIPLE ORDER FORMATS,
INCLUDING: EDI, MAIL & FAX
INTERFACE AT-A-GLANCE
Annotation
tool
Original
order image
Order confirmationPriority order
detection
Duplicate order
detection
Automatically
captured order
data
Data cross-checking
against data repository
AUTO-LEARNING
Machine-learning
CSR’s corrections are
automatically recorded for
next time.
CSR corrects or fills in
missing fields.
Recognition rate
Recognition rate increases as
the solution learns where to
capture data.
BASED ON THE DOCUMENT STRUCTURE
RATHER THAN THE CUSTOMER.
TRANSPARENT TO THE USER: LEARNING
IS HAPPENING IN THE BACKGROUND.
1 2 3
10/4/2016 10/4/2016
Real-time metrics and data is conveniently displayed on the application
homepage: no more time wasting hunting down needed data.
Replace, reorganize, add,
remove or edit
DESIGN
as many dashboards,
views and reports as
you need
SHARE
with
colleagues
& stakeholders
100%
customizable
views, metrics &
charts
20Priority orders
to validate
SOLUTION HOME
DASHBOARDS: KEY INFORMATION AT-A-GLANCE
HANDLE EDI EXCEPTIONS
• User-friendly interface
• One platform for all orders
• Quick and easy
• Any CSR can do it!
EDI ORDERS CHALLENGES
• Mismatches on prices, SKUs, etc.
• Manual correction required
• Resource consuming
• Non-friendly interface
EDI ORDER EXCEPTION MANAGEMENT
Extracted data
Discrepancies
detected
Human-readable
EDI version
EDI flat file
THE CUSTOMER EXPERIENCE
ESKER ORDER PROCESSING AUTOMATION CUSTOMERS
• Boosted customer satisfaction by 7.5%
and employee satisfaction by 13%
• Achieved an order entry accuracy rate
of 99.6%+
• Reduced average order entry time
from 40 minutes to 1 minute
• Saved $5 million over 3 years by
not having to hire more CSRs after
acquisition
ONE PLATFORM. ANY PROCESS.
Pay
as-you-go
24/7
availability
SSAE 16, ISAE
3402 & Privacy
Shield compliance
HIPAA/HITECH
compliance
3 data
centers
Multitenant
platform
Website: www.esker.com
Blog: www.blog.esker.com
LEARN MORE ABOUT ESKER

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Improving Customer Experience Through Automated Order Processing

  • 1. IMPROVING CUSTOMER EXPERIENCE Through Automated Order Processing Presented by: Steve Smith
  • 2. By the year 2020, customer experience will overtake price and product as the key brand differentiator. Walker Information
  • 3. Pitfalls of poor customer experience Poor customer experience is expensive Bad experiences often go viral The inability to retain customers is expensive Companies aren’t equipping teams to provide superior service
  • 4. A customer is 4 times more likely to defect to a competitor if the problem is service-related than price- or product-related. Bain & Company
  • 5. Customers want to be able to send their orders through whatever channel suits them best: fax, email, paper, online, phone and so forth. A truly advanced digital solution should enhance the customer experience, not disrupt it. But how can you manage this efficiently? ORDERS & THE CUSTOMER EXPERIENCE
  • 6. 100% order transparency Order archiving • Adjustable retention strategy • Multi-criteria & full text search engine • Document archive link in SAP Order reception • Channel consolidation: a single platform for all orders • Order reception data/time tracking Order routing • Data capture: built- in recognition, machine-learning & teaching • Automated routing Data verification • Automatic order header & line item data validation • Automatic order duplicate check • User-friendly validation interface • Touchless option SAP® integration • Automated order creation in SAP • Standard connectors for SAP • SAP order number acknowledgement Customer order submission • Customers can submit orders in any format • Get full visibility over every order • Move to e-ordering AUTOMATED ORDER PROCESSING Process orders with complete accuracy, efficiency and visibility
  • 7. AUTOMATE! Benefit from a competitive edge Enhance accuracy Accelerate business cycles Smart resource allocation Improve customer satisfaction Increase process visibility Reduce operational costs
  • 8. HOW IT WORKS Once extracted data is verified against master data, the corresponding sales order is automatically created in the SAP system through our connector and can easily be retrieved. FAST SETUP & MINIMAL IT WORKLOAD RELIABLE INTEGRATION BASED ON SAP BAPI TECHNOLOGY • Live order simulation • Order creation in SAP • SAP order number acknowledgement • Master data live connection and/or automated synchronization • Document archive link in SAP FEATURE SET ACCEPT MULTIPLE ORDER FORMATS, INCLUDING: EDI, MAIL & FAX
  • 9. INTERFACE AT-A-GLANCE Annotation tool Original order image Order confirmationPriority order detection Duplicate order detection Automatically captured order data Data cross-checking against data repository
  • 10. AUTO-LEARNING Machine-learning CSR’s corrections are automatically recorded for next time. CSR corrects or fills in missing fields. Recognition rate Recognition rate increases as the solution learns where to capture data. BASED ON THE DOCUMENT STRUCTURE RATHER THAN THE CUSTOMER. TRANSPARENT TO THE USER: LEARNING IS HAPPENING IN THE BACKGROUND. 1 2 3 10/4/2016 10/4/2016
  • 11. Real-time metrics and data is conveniently displayed on the application homepage: no more time wasting hunting down needed data. Replace, reorganize, add, remove or edit DESIGN as many dashboards, views and reports as you need SHARE with colleagues & stakeholders 100% customizable views, metrics & charts 20Priority orders to validate SOLUTION HOME DASHBOARDS: KEY INFORMATION AT-A-GLANCE
  • 12. HANDLE EDI EXCEPTIONS • User-friendly interface • One platform for all orders • Quick and easy • Any CSR can do it! EDI ORDERS CHALLENGES • Mismatches on prices, SKUs, etc. • Manual correction required • Resource consuming • Non-friendly interface EDI ORDER EXCEPTION MANAGEMENT Extracted data Discrepancies detected Human-readable EDI version EDI flat file
  • 14. ESKER ORDER PROCESSING AUTOMATION CUSTOMERS • Boosted customer satisfaction by 7.5% and employee satisfaction by 13% • Achieved an order entry accuracy rate of 99.6%+ • Reduced average order entry time from 40 minutes to 1 minute • Saved $5 million over 3 years by not having to hire more CSRs after acquisition
  • 15. ONE PLATFORM. ANY PROCESS. Pay as-you-go 24/7 availability SSAE 16, ISAE 3402 & Privacy Shield compliance HIPAA/HITECH compliance 3 data centers Multitenant platform

Notas do Editor

  1. In general, Esker is used as a complementary solution among with other EDI products. Sometimes, Esker will just create an EDI order, thus enabling EDI automation for fax, email and phone orders. However, this has the drawback that there is no unique place where to find the orders, thus our idea to be able to read EDI orders and send them to the Esker Order Form. EXCEPTION HANDLING EDI exceptions handling is manual, very painful, requires extra staff to go over non-readable formats, etc. With Esker: CSRs can correct and post EDI orders in a familiar interface, where they already validate fax and email orders
  2. #5. Present Evidence that You Can Make the Story Come True Several Verticals Small and big
  3. Paper-based processes have higher error rates —Keying errors —Matching errors —Lost & misfiled documents—2-4% error rate Duplicate Payments —Typically .05 to .1% of expenses —For each $100M in disbursements, $50-100K in duplicate payments! Overpayment Errors Late Payments lost Early Payment Discounts—2/10 net 30—Over 35% annualized savings lost! Le traitement des factures fournisseurs est un mal nécessaire. Or chaque règlement non enregistré, non autorisé, incorrect ou en doublon, chaque imputation de coût erronée, paiement en retard, remise perdue, fournisseur mécontent ou contrôle inexistant ne constitue pas une liste de problèmes, mais les symptômes d'un problème : celui d'un processus de traitement de factures inefficace. Prenons le cas d'un règlement en retard. Le processus d'approbation est-il à l'origine de ce problème ? Les factures ont-elles été rangées dans une pile de documents et oubliées ? La saisie de la facture est-elle en cause ? Vous ne pourrez répondre à cette question qu'après avoir analysé votre processus de gestion des factures fournisseurs.
  4. Paper-based processes have higher error rates —Keying errors —Matching errors —Lost & misfiled documents—2-4% error rate Duplicate Payments —Typically .05 to .1% of expenses —For each $100M in disbursements, $50-100K in duplicate payments! Overpayment Errors Late Payments lost Early Payment Discounts—2/10 net 30—Over 35% annualized savings lost! Le traitement des factures fournisseurs est un mal nécessaire. Or chaque règlement non enregistré, non autorisé, incorrect ou en doublon, chaque imputation de coût erronée, paiement en retard, remise perdue, fournisseur mécontent ou contrôle inexistant ne constitue pas une liste de problèmes, mais les symptômes d'un problème : celui d'un processus de traitement de factures inefficace. Prenons le cas d'un règlement en retard. Le processus d'approbation est-il à l'origine de ce problème ? Les factures ont-elles été rangées dans une pile de documents et oubliées ? La saisie de la facture est-elle en cause ? Vous ne pourrez répondre à cette question qu'après avoir analysé votre processus de gestion des factures fournisseurs.
  5. Paper-based processes have higher error rates —Keying errors —Matching errors —Lost & misfiled documents—2-4% error rate Duplicate Payments —Typically .05 to .1% of expenses —For each $100M in disbursements, $50-100K in duplicate payments! Overpayment Errors Late Payments lost Early Payment Discounts—2/10 net 30—Over 35% annualized savings lost! Le traitement des factures fournisseurs est un mal nécessaire. Or chaque règlement non enregistré, non autorisé, incorrect ou en doublon, chaque imputation de coût erronée, paiement en retard, remise perdue, fournisseur mécontent ou contrôle inexistant ne constitue pas une liste de problèmes, mais les symptômes d'un problème : celui d'un processus de traitement de factures inefficace. Prenons le cas d'un règlement en retard. Le processus d'approbation est-il à l'origine de ce problème ? Les factures ont-elles été rangées dans une pile de documents et oubliées ? La saisie de la facture est-elle en cause ? Vous ne pourrez répondre à cette question qu'après avoir analysé votre processus de gestion des factures fournisseurs.