This was a job application test for Xerox for a 6 page roll fold leaflet.
The first was to produce artwork from a brief within the strict company guidelines as regards logo placement, graphics, type and layout. Done as individual designer pages and then as printers pages.
The second was to produce a new design of the leaflet,from scratch with no constraints as regards the company guidelines. Again done as individual designer pages and then printer pages.
1. s t e v e p i c k l e s 1 8 8 @ g m a i l . c o m • 0 7 7 9 1 0 4 2 3 7 2
S T E V E P I C K L E S
X E R O X
A R T W O R K I N G &
D E S I G N S K I L L S T E S T
3. 1
How do we do it?
Our proposition is to provide market leading supply chain management
solutions that unify, simplify and automate our client’s marketing activities
to enhance operational excellence, reduce Total Cost of Ownership and drive
incremental revenues.
Service delivery — a core Xerox strength
The success of any service depends
on the reliability, flexibility and
quality of it’s service delivery
capabilities. This is a particular
area of Xerox focus and continued
investment: we take our service
delivery promises very seriously.
In addition, Xerox is uniquely
positioned to benefit from our own
world-class manufacturing heritage
and rich culture of innovation,
ensuring that we underpin all our
business process activities with
best practice behaviours and lean,
efficient workflows.
Our delivery capabilities are global
and highly flexible. Depending
on our customer needs, the Xerox
people responsible for working with
organisations may be based on
their premises, in a less expensive
dedicated site nearby, or in one of
our shared service delivery centres.
This extends to the account teams
who work to understand customer
needs and ensure that we meet
them.
Despite our global presence, we do
not have, or wish to create, core
internal competencies in every facet
of the production and manufacturing
process in each country. Instead,
we continue to value our supply
chain and extend this to support
changing market needs.
Through collaboration with our
partners and clients, Xerox is able to
maintain a high level of continuous
improvement that keeps our
capability both competitive and
leading edge. Our Global Delivery
Centres are scaled to support client
requirements acknowledging the
fact that our clients face increasing
pressures to deliver efficient market
segmentation across the globe.
Table Column 1 Column 2 Column 3 Total
Row 1 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 2 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 3 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 4 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 5 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Grand total £50,000
4. What are the business benefits
Our clients tell us there are clear business benifits which must be derived
from improved customer communications processes:
Making budgets go further
We saved one bank a huge 30%.
They’ve taken some of it to the
P&L and have used the rest to
invest in their customer data
analytics and personalisation
capabilities.
Customer centricity
We helped a Swiss telecoms
provider make phone bills easier
for customers to understand.
As a result, calls about bill queries
dropped by 42 percent. This lead
to lower customer service costs and
faster collection of bill payments.
Brand consistency
We helped a financial services
company re-engineer their customer
statements to better realise the
company’s brand values and
meet customer needs. We built
a composition and production
process to support the new design.
The result was a measurable increase
in customer satisfaction, a drop in
call volumes and a rise in customer
retention.
Visibility and control
We help a retailer manage and
track more than 100 marketing
campaigns. They can track progress,
bottlenecks, bottlenecks, budgets
and SLA’s. They’ve cut lead times
and costs; and they now have
100% on-time delivery of
marketing campaigns.
Xerox CMS Delivery Platform - business Management Capabilities
Instruction Costing &
Estimation
Approval &
Collaboration
Production
and Delivery
Supplier Payment
Client Invoicing
Reporting
Print& Procurement Workflow,Collaboration
& Approval
Production
Management
Commercial
Management
Digital &Brand
Management
Supply Chain
Manager
DesignersPrint,Creative &
Logistics Partners
Premedia
Executives
Print
Executives
Workflow
Controllers
Consultants
6. 3
Welcome to the Global Delivery Centre
(GDC), the home of Xerox’s delivery
capability for Communication and
Marketing Services (CMS).
Our clients are looking for solutions to
business challenges that are effective
across every touch-point with customers,
employees and stakeholders, which
also deliver the requisite measurable
Return On Marketing Investment (ROMI).
9. 1
How do we do it?
Our proposition is to provide market leading supply chain management
solutions that unify, simplify and automate our client’s marketing activities
to enhance operational excellence, reduce Total Cost of Ownership and drive
incremental revenues.
Service delivery — a core Xerox strength
The success of any service depends
on the reliability, flexibility and
quality of it’s service delivery
capabilities. This is a particular
area of Xerox focus and continued
investment: we take our service
delivery promises very seriously.
In addition, Xerox is uniquely
positioned to benefit from our own
world‑class manufacturing heritage
and rich culture of innovation,
ensuring that we underpin all our
business process activities with
best practice behaviours and lean,
efficient workflows.
Our delivery capabilities are global
and highly flexible. Depending
on our customer needs, the Xerox
people responsible for working with
organisations may be based on
their premises, in a less expensive
dedicated site nearby, or in one of
our shared service delivery centres.
This extends to the account teams
who work to understand customer
needs and ensure that we meet
them.
Despite our global presence, we do
not have, or wish to create, core
internal competencies in every facet
of the production and manufacturing
process in each country. Instead,
we continue to value our supply
chain and extend this to support
changing market needs.
Through collaboration with our
partners and clients, Xerox is able to
maintain a high level of continuous
improvement that keeps our
capability both competitive and
leading edge. Our Global Delivery
Centres are scaled to support client
requirements acknowledging the
fact that our clients face increasing
pressures to deliver efficient market
segmentation across the globe.
Table Column 1 Column 2 Column 3 Total
Row 1 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 2 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 3 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 4 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 5 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Grand total £50,000
2
What are the business benefits
Our clients tell us there are clear business benifits which must be derived
from improved customer communications processes:
Making budgets go further
We saved one bank a huge 30%.
They’ve taken some of it to the
P&L and have used the rest to
invest in their customer data
analytics and personalisation
capabilities.
Customer centricity
We helped a Swiss telecoms
provider make phone bills easier
for customers to understand.
As a result, calls about bill queries
dropped by 42 percent. This lead
to lower customer service costs and
faster collection of bill payments.
Brand consistency
We helped a financial services
company re‑engineer their customer
statements to better realise the
company’s brand values and
meet customer needs. We built
a composition and production
process to support the new design.
The result was a measurable increase
in customer satisfaction, a drop in
call volumes and a rise in customer
retention.
Visibility and control
We help a retailer manage and
track more than 100 marketing
campaigns. They can track progress,
bottlenecks, bottlenecks, budgets
and SLA’s. They’ve cut lead times
and costs; and they now have
100% on‑time delivery of
marketing campaigns.
Xerox CMS Delivery Platform - business Management Capabilities
Instruction Costing &
Estimation
Approval &
Collaboration
Production
and Delivery
Supplier Payment
Client Invoicing
Reporting
Print& Procurement Workflow,Collaboration
& Approval
Production
Management
Commercial
Management
Digital &Brand
Management
Supply Chain
Manager
DesignersPrint,Creative &
Logistics Partners
Premedia
Executives
Print
Executives
Workflow
Controllers
Consultants
11. 1
HOW DO WE DO IT?
Our proposition is to provide market leading supply chain management solutions that unify,
simplify and automate our client’s marketing activities to enhance operational excellence,
reduce Total Cost of Ownership and drive incremental revenues.
Service delivery - a core Xerox strength
The success of any service depends on the
reliability, flexibility and quality of it’s service
delivery capabilities. This is a particular area
of Xerox focus and continued investment:
we take our service delivery promises very
seriously.
In addition, Xerox is uniquely positioned
to benefit from our own world-class
manufacturing heritage and rich culture of
innovation, ensuring that we underpin all our
business process activities with best practice
behaviours and lean, efficient workflows.
Our delivery capabilities are global and highly
flexible. Depending on our customer needs,
the Xerox people responsible for working with
organisations may be based on their premises,
in a less expensive dedicated site nearby,
or in one of our shared service delivery
centres. This extends to the account teams who work to understand customer needs and
ensure that we meet them.
Despite our global presence, we do not have, or wish to create, core internal competencies
in every facet of the production and manufacturing process in each country. Instead,
we continue to value our supply chain and extend this to support changing market needs.
Through collaboration with our partners and clients, Xerox is able to maintain a high level
of continuous improvement that keeps our capability both competitive and leading edge.
Our Global Delivery Centres are scaled to support client requirements acknowledging the fact
that our clients face increasing pressures to deliver efficient market segmentation across the globe.
TABLE COLUMN 1 COLUMN 2 COLUMN 3 TOTAL
Row 1 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 2 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 3 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 4 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 5 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Grand total £50,000
12.
13. 2
WHAT ARE THE BUSINESS BENEFITS
Our clients tell us there are clear business benifits which must be derived from improved
customer communications processes:
MAKING BUDGETS GO FURTHER
We saved one bank a huge 30%. They’ve
taken some of it to the P&L and have used the
rest to invest in their customer data analytics
and personalisation capabilities.
CUSTOMER CENTRICITY
We helped a Swiss telecoms provider make
phone bills easier for customers to understand.
As a result, calls about bill queries dropped by
42 percent. This lead to lower customer service
costs and faster collection of bill payments.
BRAND CONSISTENCY
We helped a financial services company re-
engineer their customer statements to better
realise the company’s brand values and meet
customer needs. We built a composition and production process to support the new design.
The result was a measurable increase in customer satisfaction, a drop in call volumes and a rise
in customer retention.
VISIBILITY AND CONTROL
We help a retailer manage and track more than 100 marketing campaigns. They can track
progress, bottlenecks, bottlenecks, budgets and SLA’s. They’ve cut lead times and costs;
and they now have 100% on-time delivery of marketing campaigns.
Xerox CMS Delivery Platform - business Management Capabilities
Print, Creative & Consultants Workflow Print Supply Chain Designers Premedia
Logistic Partners Controllers Executives Manager Executives
Instruction Costing & Approval & Production & Supplier Payment & Reporting
Estimation Collaboration Delivery Client Invoicing
Digital & Print & Procurement Workflow, Collaboration & Production Commercial
Brand Mangement Approval Management Management
14. 3
Welcome
to the Global Delivery
Centre (GDC), the home of Xerox’s
delivery capability for Communication
and Marketing Services (CMS).
Our clients are looking for solutions
to business challenges that are effective
across every touch-point with customers,
employees and stakeholders,
which also deliver the requisite
measurable Return On
Marketing Investment
(ROMI).
17. HOw dO we dO it?
Our proposition is to provide market leading supply chain management solutions that unify,
simplify and automate our client’s marketing activities to enhance operational excellence,
reduce Total Cost of Ownership and drive incremental revenues.
service delivery - a core Xerox strength
The success of any service depends on the
reliability, flexibility and quality of it’s service
delivery capabilities. This is a particular area
of Xerox focus and continued investment:
we take our service delivery promises very
seriously.
In addition, Xerox is uniquely positioned
to benefit from our own world‑class
manufacturing heritage and rich culture of
innovation, ensuring that we underpin all our
business process activities with best practice
behaviours and lean, efficient workflows.
Our delivery capabilities are global and highly
flexible. Depending on our customer needs,
the Xerox people responsible for working with
organisations may be based on their premises,
in a less expensive dedicated site nearby,
or in one of our shared service delivery
centres. This extends to the account teams who work to understand customer needs and
ensure that we meet them.
Despite our global presence, we do not have, or wish to create, core internal competencies
in every facet of the production and manufacturing process in each country. Instead,
we continue to value our supply chain and extend this to support changing market needs.
Through collaboration with our partners and clients, Xerox is able to maintain a high level
of continuous improvement that keeps our capability both competitive and leading edge.
Our Global Delivery Centres are scaled to support client requirements acknowledging the fact
that our clients face increasing pressures to deliver efficient market segmentation across the globe.
1
TAblE COlUmN 1 COlUmN 2 COlUmN 3 TOTAl
Row 1 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 2 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 3 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 4 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Row 5 Lorem ipsum Lorem ipsum Lorem ipsum £10,000
Grand total £50,000
2
wHat are tHe business benefits
Our clients tell us there are clear business benifits which must be derived from improved
customer communications processes:
Making budgets gO furtHer
We saved one bank a huge 30%. They’ve
taken some of it to the P&L and have used the
rest to invest in their customer data analytics
and personalisation capabilities.
CustOMer CentriCity
We helped a Swiss telecoms provider make
phone bills easier for customers to understand.
As a result, calls about bill queries dropped by
42 percent. This lead to lower customer service
costs and faster collection of bill payments.
brand COnsistenCy
We helped a financial services company re‑
engineer their customer statements to better
realise the company’s brand values and meet
customer needs. We built a composition and production process to support the new design.
The result was a measurable increase in customer satisfaction, a drop in call volumes and a rise
in customer retention.
Visibility and COntrOl
We help a retailer manage and track more than 100 marketing campaigns. They can track
progress, bottlenecks, bottlenecks, budgets and SLA’s. They’ve cut lead times and costs;
and they now have 100% on‑time delivery of marketing campaigns.
Xerox CMs delivery platform - business Management Capabilities
Print, Creative & Consultants Workflow Print Supply Chain Designers Premedia
Logistic Partners Controllers Executives Manager Executives
Instruction Costing & Approval & Production & Supplier Payment & Reporting
Estimation Collaboration Delivery Client Invoicing
Digital & Print & Procurement Workflow, Collaboration & Production Commercial
Brand Mangement Approval Management Management