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What Touring 3 Tech Giants Taught
Liberty Apps About Culture
@LibertyAppsUK #BCS
Steve Hilton - Liberty Apps
Apps For Big Names
@LibertyAppsUK
Apps That Change Lives
@LibertyAppsUK
@LibertyAppsUK
Not Liberty Apps
5 miles from Google to LinkedIn
14 miles to Netflix
We Need A Culture Deck
@LibertyAppsUK
@LibertyAppsUK
Liberty Apps Culture

Freedom & Responsibility
• Freedom	&	Responsibility	
• Context,	not	Control	
• Values	We	Value
3 Facets of our Culture
@LibertyAppsUK
• Self	motivating	
• Self	improving	
• Acts	like	a	leader	
• Doesn’t	wait	to	be	told	what	to	do	
• Picks	up	any	rubbish	lying	on	the	floor
@LibertyAppsUK
The Rare Responsible Person
• Freedom	&	Responsibility	
• Context,	not	Control	
• Values	We	Value
3 Facets of our Culture
@LibertyAppsUK
Context,	not	Control
• Strategy	
• Metrics	
• Assumptions	
• Objectives	
• Clearly-defined	roles		
• Knowledge	of	the	stakes	
• Transparency	around	decision-making
@LibertyAppsUK
Context (embrace)
Context,	not	Control
• Top-down	decision-making	
• Management	approval	
• Committees	
• Planning	and	process	valued	
more	than	results
@LibertyAppsUK
Not Control (avoid)
@LibertyAppsUK
Better work if context is understood
• We	don’t	want	employees	to	feel	competitive	
with	each	other	
• We	want	employees	to	help	each	other,	and	
they	do
@LibertyAppsUK
No Ranking Against

Other Employees
Brilliant	Jerks
• Some	companies	tolerate	them	
• We	dont’t	
• Diverse	styles	are	fine	–	as	long	as	person	
embodies	the	9	values
@LibertyAppsUK
Brilliant Jerks
• Freedom	&	Responsibility	
• Context,	not	Control	
• Values	We	Value
3 Facets of our Culture
@LibertyAppsUK
Communication
You	listen	well,	instead	of	reacting	
fast,	so	you	can	better	understand		
You	are	concise	and	articulate	in	
speech	and	writing		
You	treat	people	with	respect	
independent	of	their	status	or	
disagreement	with	you		
You	maintain	calm	poise	in	stressful	
situations
Courage
You	say	what	you	think	even	if	it	
is	controversial		
You	make	tough	decisions	
without	agonising		
You	take	smart	risks		
You	question	actions	
inconsistent	with	our	values
Curiosity
You	learn	rapidly	and	eagerly		
You	seek	to	understand	our	strategy,	
market,	customers,	and	suppliers		
You	are	broadly	knowledgeable	
about	technology	
You	contribute	effectively	outside	of	
your	specialty
Honesty
You	are	known	for	being	open	
and	honest	
You	are	non-political	when	you	
disagree	with	others		
You	only	say	things	about	fellow	
employees	you	will	say	to	their	
face		
You	are	quick	to	admit	mistakes
Impact
You	accomplish	amazing	amounts	
of	important	work		
You	demonstrate	consistently	
strong	performance	so	colleagues	
can	rely	upon	you		
You	focus	on	great	results	rather	
than	on	process		
You	exhibit	bias-to-action,	and	
avoid	analysis-paralysis
Innovation
You	re-conceptualise	issues	to	
discover	practical	solutions	to	
hard	problems		
You	challenge	prevailing	
assumptions	when	warranted,	
and	suggest	better	approaches		
You	create	new	ideas	that	prove	
useful		
You	keep	us	nimble	by	
minimising	complexity	and	
finding	time	to	simplify
You	make	wise	decisions	
(people,	technical,	business,	and	
creative)	despite	ambiguity		
You	identify	root	causes,	and	get	
beyond	treating	symptoms		
You	think	strategically,	and	can	
articulate	what	you	are,	and	are	
not,	trying	to	do		
You	smartly	separate	what	must	
be	done	well	now,	and	what	can	
be	improved	later	
Judgement
Passion
You	inspire	others	with	your	
thirst	for	excellence		
You	care	intensely	about	Liberty	
Apps’	success		
You	celebrate	wins		
You	are	tenacious
Selflessness
You	seek	what	is	best	for	Liberty	
Apps,	rather	than	best	for	
yourself	or	your	group		
You	are	ego-less	when	searching	
for	the	best	ideas		
You	make	time	to	help	
colleagues		
You	share	information	openly	
and	proactively
The Future?
@LibertyAppsUK
The Best Culture?
Thank You
Steve@LibertyApps.co.uk
Any Questions?
@LibertyAppsUK

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What Touring 3 Tech Giants Taught Liberty Apps About Culture