Today's 60 Second Book Brief is Selling to the C-Suite. Stephen Bistritz and Nicholas Read, share the main sales drivers that C-Level executives consider when making the decision to take on new products or services for their businesses. Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me

1. 60-SECONDBOOKBRIEFS
BYSTEPHENBISTRITZ&NICHOLASREAD
Selling to the C-Suite

2. According to
Stephen Bistritz
and Nicholas Read,
here are the main
sales drivers that
C-Level executives
likely have on their
mind:
Selling
to ye olde
Chief
Executives

3. Financial Drivers:
If your solution positively
affects financial or
industry drivers, you will
get the executive’s
attention.

4. Operational Drivers:
Look at how you can help
executives do a better job of
making, quality-controlling,
selling, and delivering their
business plan.

5. Supplier Drivers:
How can your product or
service help the executive
become a better supplier, or
better manage their own
suppliers?

6. Business Partner Drivers:
How can you become a
business partner that
provides solutions through
access to your network of
people, partners, and
affiliates who can add value.

7. Customer Drivers:
How can you help them
maintain and grow their
existing customer base?

8. Competitor Drivers:
How can you share ideas
and help them see how
other companies are solving
the same competitor drivers
they face.

9. Regulatory Drivers:
Companies must operate under
new regulations designed to
maintain stability in financial
markets that are already under
pressure, and to protect
shareholder interests by restoring
investor confidence.
Can you help?

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