O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
BYCHRISTOPHEMORIN&PATRICKRENVOISE
60-SECONDBOOKBRIEFS
neuromarketing
Christophe Morin and
Patrick Renvoise wrote the
book Neuromarketing to
help us supercharge our
sales by selling to the “ol...
You need to diagnose
the pain, which
happens in four steps:
FIRST
• Identifying the pain
• figuring out the intensity of the pain
• determining how urgent the pain is
• ensuring that the p...
you need to differentiate
your claims. Coco Chanel
once said that in order to
be irreplaceable one
must always be differen...
you need to
demonstrate the
gain. You can do
this in four ways, in
ascending order
of power:
THIRD
• through a vision
• by providing backup data
• giving a demo of your product
or service
• showing a testimonial.
Again, ensure that the gain demonstrates
how you eliminate your prospect’s pain.
Master these 3 simple
but incredibly
powerful steps, and
you’ll be on your way
to becoming a
neuromarketing
genius yoursel...
CREATEYOUR
GREATEST
WORK
GET THE 12-MINUTE VERSION BY
CREATING A FREE ACCOUNT AT

WWW.READITFOR.ME
Próximos SlideShares
Carregando em…5
×
Próximos SlideShares
NeuroMarketing
Avançar
Transfira para ler offline e ver em ecrã inteiro.

2

Compartilhar

Baixar para ler offline

60 Second Book Brief: Neuromarketing by Christophe Morin & Patrick Renvoise

Baixar para ler offline

Supercharge your sales by selling to the “old brain.” Here are a few tips from the book Neuromarketing to help get you started...
Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

Livros relacionados

Gratuito durante 30 dias do Scribd

Ver tudo

60 Second Book Brief: Neuromarketing by Christophe Morin & Patrick Renvoise

  1. 1. BYCHRISTOPHEMORIN&PATRICKRENVOISE 60-SECONDBOOKBRIEFS neuromarketing
  2. 2. Christophe Morin and Patrick Renvoise wrote the book Neuromarketing to help us supercharge our sales by selling to the “old brain.” Here are the three steps you need to take in order to succeed.
  3. 3. You need to diagnose the pain, which happens in four steps: FIRST
  4. 4. • Identifying the pain • figuring out the intensity of the pain • determining how urgent the pain is • ensuring that the prospect acknowledges the pain.
  5. 5. you need to differentiate your claims. Coco Chanel once said that in order to be irreplaceable one must always be different. Just make sure your difference eliminates your prospects pain. SECOND
  6. 6. you need to demonstrate the gain. You can do this in four ways, in ascending order of power: THIRD
  7. 7. • through a vision • by providing backup data • giving a demo of your product or service • showing a testimonial.
  8. 8. Again, ensure that the gain demonstrates how you eliminate your prospect’s pain.
  9. 9. Master these 3 simple but incredibly powerful steps, and you’ll be on your way to becoming a neuromarketing genius yourself.
  10. 10. CREATEYOUR GREATEST WORK GET THE 12-MINUTE VERSION BY CREATING A FREE ACCOUNT AT
 WWW.READITFOR.ME
  • AlexandruStoica2

    Jul. 9, 2018
  • cunniet1

    May. 17, 2017

Supercharge your sales by selling to the “old brain.” Here are a few tips from the book Neuromarketing to help get you started... Get a full 12-minute Book Brief in your inbox every single weekday by signing up for a Free Readitfor.me account today @ www.readitfor.me.

Vistos

Vistos totais

659

No Slideshare

0

De incorporações

0

Número de incorporações

3

Ações

Baixados

31

Compartilhados

0

Comentários

0

Curtir

2

×