1. ARMOURY ACADEMY
AN INTRODUCTION

2. o Inactivity is killing us. Lifestyle related diseases account for 37% of
deaths in South Africa and 61% of us are overweight or obese. The
majority of South Africans, learners and adults alike, live increasingly
sedentary lives
o Physical activity brings us alive: it helps us to live healthily, sleep
well and stay trim, it boosts immunity, is fun and makes us feel
invigorated
o But many are put off by what they perceive to be elitist gym and
sports cultures
o Armoury Academy makes physical activity enjoyable, affordable
and accessible; makes it easy to break the cycle of inactivity; makes
the school an even more valued community resource
2
ARMOURY ACADEMY MAKES PHYSICAL ACTIVITY ENJOYABLE, AFFORDABLE AND
ACCESSIBLE TO ALL
Fitness for all
Armoury Academy helps schools serve their communities, do good, and make money

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Your school – a health promoting school
THERE IS AN URGENCY FOR CHILDREN AND ADULTS ALIKE TO ADOPT HEALTHIER
LIFESTYLES – AND SCHOOLS CAN HELP LEAD THE WAY
Attributes of a health-promoting school:
o Strives to improve the health of learners, school personnel, families and
community by any means it can
o Focuses on preventing leading causes of death, disease and disability: a
sedentary lifestyle, lack of physical activity, poor nutrition, drug and tobacco use
o Engages stakeholders - health and education officials, teachers, teachers’ unions,
students, parents, health providers and community leaders – to make the school a
healthier place
o Strives to provide a healthy environment through school health education, school
health services and school or community projects and outreach
o Focuses on influencing health related behaviours by addressing individuals’
knowledge, beliefs, skills, attitudes and values
Armoury Academy means more than just fitness. We are a health provider, working with schools to
strengthen their capacity as healthy settings for living and learning
Source & illustration: Vitality Schools Programme / the World Health Organisation Global School Health Inititiative

4. FUNDAMENTAL
S
[ for learners ]

5. FUNDAMENTALS CREATES A HEALTH CONSCIOUS PLATFORM FOR LIFELONG
PARTICIPATION IN EXERCISE AND SPORT
Children’s lives are increasingly
sedentary
Children should spend at least sixty minutes
a day in vigorous physical activity. Yet on
average they are spending less than twenty;
and are spending three hours a day in front
of screens; and don’t always eat so healthily,
with two thirds of adolescents eating fast
foods at least three times a week
These rising risk factors give cause for
concern - It is reported that South African
children are at medium to high risk of
developing chronic lifestyle diseases
5Sources: Vitality Schools Programme. South African Medical Research Council, WHO, The Lancet, South Africa’s 2014 Report Card on Physical Activity for
Children and Youth, The Economist article Jan 30th 2016, ‘Africa’s gym craze – beerbelly busters’
FUNdamentals - for life
FUNdamentals for learners helps begin
the journey to healthy living
Our brand of recreational physical activity
gives children the opportunity to learn and
show their skills, gain greater confidence and
self-awareness and enables them to enjoy
sport and safely conduct everyday physical
tasks
The bonus is that exercise sparks the brain
and has been shown to be a vital factor in
improving emotional intelligence, intellectual
ability and literacy scores
Check out the insightful video from TEDx “Want Smarter, Healthier Kids? Try Physical Education?”
https://www.youtube.com/watch?v=V81cO8xyMaI

6. FUNDAMENTALS PROVIDES A FUN, COMPLEMENTARY ALTERNATIVE TO AN
ELITEST SPORTS CULTURE
Participation in competitive sports
has long been a staple of school
culture. Competitive sports develop
personal and social skills and create a
solid work ethic that values practice
and rewards determination. Sport is
good
But sports can also be offputting for
the majority outside of the winning
circle. Team sports can be intense and
exclusive and don’t encourage life-long
participation because people drop out.
Repetitive sport-specific training can
also lead to overuse injuries
6
Competitive sport is not all
With pressure on packed
timetables, limited time must be put
to maximum effect. FUNdamentals
means fitness for all: it favours
inclusivity over exclusivity and ‘core’
exercises and movement skills over
sport-specific repetitive exercise
FUNdamentals is about fun, positive
experiences with an emphasis on play
(from little ‘uns to adolescents). It has
a solid foundation in movement skills
so that learners can safely take part in
sport and be physically active for life.
children learn through play | exercise builds new brain cells | teachers fill them
Sources: UK survey by the MCC and ‘chance to shine’ charity.

7. WITH PHYSICAL EDUCATION IN DECLINE, ‘FUNDAMENTALS’ PROVIDES SCHOOLS
WITH SPECIALIST PE PRACTIONERS AND A RESEARCH-BASED CURRICULUM
Since Physical Education (PE) was removed as a stand-alone subject and incorporated
into the Life Orientation curriculum, we have seen a drop in PE participation at schools.
This may be due to a lack of trained practitioners, content understanding and time
constraints. FUNdamentals fills the gap, offering a fun, progressive, grade-specific
approach to health and fitness, delivered by specialists through well-designed classes,
either in school time or as an extra-mural activity:
7Sources: Vitality Schools Programme. Sigelman C, Rider E (2003). Lifespan human development (4th ed.). Belmont: Wadsworth. Dept. of Basic Education
Piaget’s theory: ‘moving is learning’
FUNdamentals, as an extra-mural
activity
The school provides facilities (a field
and/or hall) for out-of-hours classes and
distributes informational marketing
materials to parents
Parents pay for the classes and the
school receives a 15% revenue share
FUNdamentals, provided by the
school
Armoury Academy provides a Physical
Trainer who takes PE classes in school
time, in accordance with the research-
based FUNdamentals curriculum
The school pays for classes, which are
recovered through school fees

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The core movement skills
WITH FUNDAMENTALS, LEARNERS PRACTICE MOVEMENT SKILLS IN A
PROGRESSIVE AND SCIENTIFICALLY PROVEN SEQUENCE, RELATIVE TO AGE
TRAVELLING SKILLS OBJECT CONTROL SKILLS BALANCE MOVEMENTS
o Boosting
o Climbing
o Eggbeater
o Galloping
o Gliding
o Hopping
o Ice Picking
o Jumping
o Leaping
o Poling
o Running
o Sculling
o Skating
o Skipping
o Slding
o Swimming
o Swinging
o Wheeling
o Sending:
• Kicking
• Punting
• Rolling (ball)
• Strike (ball, puck, ring)
• Throwing
o Receiving:
• Catching
• Stopping
• Trapping
o Travelling with:
• Dribbling (feet)
• Dribbling (hands)
• Dribbling (stick)
o Receiving and Sending:
• Striking (bat)
• Striking (stick)
• Volleying
o Balancing / Centering
o Body Rolling
o Dodging
o Eggbeater
o Floating
o Landing
o Ready Position
o Sinking / Falling
o Spinning
o Stopping
o Stretching / Curling
o Swinging
o Twisting / Turning
Jess 1999. adapted Balyi & Way 2004

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Our value-adding services
IN ADDITION TO CLASSES, OUR TRAINERS ARE AVAILABLE TO THE SCHOOL TO
HELP WITH HEALTH RELATED INITIATIVES
o Our Physical Trainers are trained in the Vitality ‘Champion’ approach.
This means that they can conduct audits of the school’s health, help
set wellness goals and develop action plans. They can also run
specific interventions, such as:
o Tuck Shop. Educates learners and teachers on healthy eating
choices and advice to tuckshop owners on healthy food option.
Tools include tuck shop assessment and posters
o Activity Circuits. Help design and implement activity circuits in
schools. Tools include information booklet and designs
o Working with WeBenefit, Armoury Academy can source high quality
sports and activity equipment at the best prices

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Research and feedback
ARMOURY ACADEMY PROVIDES COMPREHENSIVE, HEALTH-RELATED PHYSICAL
FITNESS ASSESSMENTS
o Each term, we provide parents with an electonic report. A
baseline and progress report is given on each child with a
comparison to norms, along with comments from the Trainer. This
enables parents to better understand their children’s fitness levels
and make positive interventions if required
o The school receives a collective report. This enables
comparison with past data and with other schools so that the school
can review performance with the Trainer and discuss changes if
necessary
o Armoury Academy collects the aggregate data from all
schools. We analyse this data and share it with academia to make
a positive contribution to society
Fitness assessments provide a baseline and assist learners in establishing lifetime habits of regular
physical activity

11. ARMOURME &
CROSSBOX
[ for adults ]

12. ARMOURY ACADEMY ALSO PROVIDES THE GROWN-UPS WITH AN ATTRACTIVE
SCHOOLS-CENTRED ALTERNATIVE TO EXCLUSIVE SPORT AND GYM REGIMES
Those that gym or do sports are
already well served. Competitive
sports, however, can be exclusive,
don’t encourage long-term
participation and sports-specific
training isn’t best for overall flexibility,
balance and core strength - and the
repetitive training can lead to injury.
Gyms can be off-putting and weight
training typically targets muscles in
isolation, which may get you buff, but
doesn’t get you fit, reduce risk of injury
or make everyday activities any easier
12
Fitness for grown-ups, delivered through schools
The physically inactive often feel
guilty and would like to break the
cycle of inactivity but don’t know
where to begin, especially as going to
the gym can feel depressing when
you’re out of shape. Armoury
Academy offers inclusive, affordable
and enjoyable recreational fitness
classes that are located for
convenience in local schools. The
classes are research-based and
games oriented and include basic
(ArmourMe) and advanced
(CrossBox) classes
Armoury Academy helps schools become a treasured community resource

13. Adult fiitness classes
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THE CLASS FOR WHO AND WHAT IT IS
ArmourMe
Unfit Grown-Ups
(Parents / Alumni /
Teachers / Local
Community)
Armoured for life! We’re talking active recreation for those who have been
doing little or no exercise. ArmourMe classes begin with small steps and
reinforce the positives so that physical activity becomes a pleasure and not a
chore. There is no pressure: you’ll run around, play games and be motivated
by each other in a friendly communal environment. While properly structured,
the underlying premise is that any activity is better than none!
CrossBox
Fitter Grown-Ups
(Parents / Alumni /
Teachers / Local
Community)
For the fitter or more adventurous, CrossBox offers training with a difference.
Knowing that boxing provides the best all-over workout, CrossBox builds a
fitness platform for all sports through high-intensity full body strength, cardio
and circuit training using no contact boxing techniques. You will run, punch
and push your body weight on the school playground (and play games!),
getting the benefits of boxing training but without the pain!
ARMOURY ACADEMY STAYS TRUE TO FITNESS FUNDAMENTALS: WE RECKON
THAT THE BEST FITNESS TECHNOLOGY COMES IN YOUR OWN BODY
Lend us the school chidren’s playing field and we’ll have the grown-ups having fun and getting fit

14. OUR
TRAINING

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o Through Armoury Academy, you gain access to one of the country’s leading fitness gurus. Andrew Gray, a
biokineticist and internationally renowned fitness expert, develops our programmes. Former fitness trainer to Bafana
Bafana and the Proteas, he set up sports development programmes for the South African Football Association and
Cricket South Africa, developed new courses for Virgin Active and is the SA Academic Development Manager for
ETA, the world’s leading sports and fitness college. Andrew brings to Armoury Academy a lifetime of academic
research and a passion for movement-based functional training
o Armoury Academy aligns with and draws upon the well researched and impressive Vitality Schools
Programme that guides learners towards a healthy, active lifestyle. We also partner with Plant The Seed Education,
a non-profit social enterprise, to deliver school camps and holiday clinics
o Chris Landman, a qualified exercise specialist and nutritionist, is your ‘go-to’ man. Chris collaborates with
schools to design optimal class structures for packed school schedules, whether delivered within school time or as
an extra-mural activity. He screens, trains and selects Physical Trainers and appoints them to schools
o Our Physical Trainers are specially selected and trained for their people skills, qualifications, experience and
suitability for the communal schools environment. They come from the local community, maybe even from the
school. They undergo Armoury Academy training (which includes wellness, such as the Vitality ‘Champions’
programme) and accreditation and receive monthly refreshers so that their classes remain relevant and fresh. You
can see them as an extended member of the school staff, there to take classes and help with wellness and
community initiatives
ARMOURY ACADEMY IS RESEARCH-BASED PHYSICAL TRAINING, DESIGNED BY
EXPERTS AND DELIVERED THROUGH SCHOOLS
Our partners and people

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ALL ARMOURY ACADEMY TRAINING LEVERAGES THE SAME CLASS STRUCTURE
AND FOCUSES ON CORE MOVEMENT SKILLS
Our class structure
Warm-up Skills Physical
Training
Games Cool-down
o Class introduction
o Dynamic warm-up
o Theme-based
o Individual skills
• Explanation
• Demonstration
• Practice
o Theme-based
o Progressive –
through terms
o Conditioning –
relative to age and
fitness
o Games that practice
the skills
o Easy exercises to
transition to resting
state
o Stretching for older
learners & adults
o ‘Tip for the day’
(practical
homework, health
& dietary advice
For learners, the classes progress through grades. For adults, the intensity of the training depends on
the class (ArmourMe or CrossBox)

17. WEBENEFIT

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ARMOURY ACADEMY IS JUST ONE OF THE OFFERINGS FROM WEBENEFIT, A
BUSINESS WHOSE PURPOSE IS TO HELP SCHOOLS SAVE AND MAKE MONEY
WeBenefit for schools
WeBenefit is a socially focused, digitally-enabled platform business that
places schools at the heart of a community of suppliers, parents and locals for
the benefit of all. In essence, WeBenefit helps schools save and make money
o Saving money by curating a portfolio of lower-cost, high-quality products and
services. Products are bought online and delivered to the door. Services - such
as solar electricity, insurance, employee benefits, managed print and computer
solutions – are tailored especially for schools, made easy to procure and come
with attractive funding options. We concentrate the collective buying power of
schools to shift the advantage from suppliers
o Making money by on-selling to consumers the products procured for schools
so that individuals benefit and the school gets a commission. We also use the
school as a community resource for recreational physical activity, so the school
does good and receives a revenue share
With WeBenefit, schools get a strong advocate, significant savings, super
service and new revenues; consumers get great value products and services
and the satisfaction of knowing that their nominated school is making money;
suppliers get a consolidated, high-volume and trusted channel to schools and
consumers. Everyone benefits

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o Poor eating habits combined with sedentary behaviour has contributed to the rise
in obesity and chronic diseases. Large portion sizes, kilojoule-dense foods and sugary
drinks are common. Children who eat a healthy and balanced diet have shown better
performance and improved behaviour at school. However 70% of school children make
unhealthy food choices when buying from the tuck-shop, with fizzy drinks, chips and
sweets being the most commonly bought snacks
o With partners U COOK and Good Snacks, WeBenefit has developed a range of
naturally healthy family menus and snacks that can be ordered by parents through the
WeBenefit website and delivered to the home
o U COOK are dedicated to making healthy-eating easy and affordable. They take the
hassle out of the planning and cooking by conjuring up tasty menus, sourcing the best
natural seasonal produce and delivering ready-to-cook meals. The U COOK meals are
sold at a discount through WeBenefit and the nominated school gets a commission
o Good Snacks provide a wide ranging selection of healthy eating snacks as brain
food for learners. As well as selling them to parents online, WeBenefit can also stock the
school tuck shop
Healthy family eating – from WeBenefit
ALONG WITH PHYSICAL ACTIVITY, A GOOD DIET HELPS REDUCE THE RISK OF
CHRONIC DESEASE AND PROMOTES GOOD HEALTH

20. GETTING GOING

21. DOING GOOD FOR FUTURE GENERATIONS, AND MAKING MONEY FOR THE
SCHOOL, MADE SIMPLE
As an extra-mural activity, FUNdamentals makes money for the school. As a
specialist alternative to in-house PE, the cost is recovered from fees and may
be offset savings from WeBenefit and an annual rebate. To get going…
o We can help prepare a motivation to the School Governing Body, if required.
o A Master Services Agreement is signed
o A Physical Trainer is appointed especially for the school
o The school sponsor and Trainer and/or Armoury Academy representative confirm
the use of facilities and resources, the classes and times
21
FUNdamentals as an extra-mural
activity:
o The school distributes promotional
material
o The school is paid a lucrative 15%
revenue share each month
FUNdamentals through the school:
o The cost of providing a Trainer is
agreed with Armoury Academy
(depending on the no. of learners and
classes)
o The school raises the funds though
fees
o The school pays Armoury Academy at
the beginning of each term (and
receives an annual 10% rebate)
Getting going - FUNdamentals

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Getting going – individuals
RECREATIONAL PHYSICAL ACTIVITY FOR ADULTS, AND MAKING MONEY FOR THE
SCHOOL, MADE SIMPLE
o We provide the school with informational marketing materials
for distribution to parents (electronic format, flyers). We also
encourage schools to promote wellness via their social media. The
fact that the school is seen to endorse wellness is powerful
o The individual transacts online. The parent, alumni, teacher or
member of the local community, checks out the courses and class
schedule and purchases a learner or adult pack from the WeBenefit
website. Buy a three month pack and the cost less is less than R50
per class. All of the courses comprise two classes a week
o The classes require very little kit but we make a playground out of
whatever is available. Individuals bring a mat, towel and water bottle
Individuals book their classes on the WeBenefit website
http://buy.webenefit.co.za/Armoury/GetGoing

23. Thank you
Chris Landman
e. info@armouryacademy.co.za
m. 082 0539 942