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Dollar Scale




                                                                                                                                                                                                                                      $100,000,000
                                                                                                                                                                                                                                                     $110,000,000




                                                                $0
                                                                           $10,000,000
                                                                                            $20,000,000
                                                                                                          $30,000,000
                                                                                                                         $40,000,000
                                                                                                                                         $50,000,000
                                                                                                                                                          $60,000,000
                                                                                                                                                                              $70,000,000
                                                                                                                                                                                                  $80,000,000
                                                                                                                                                                                                                      $90,000,000
                                                                                                                                       228
                                     WINDERMERE REAL EST CV                                                                            $41,771,439
                                                                                                                                                                                                     $75,920,660

                                                                                                           138
                                COLDWELL BANKER NRT DESERT                                                $23,911,651
                                                                                                                                                       $49,519,961

                                                                                            73
                                RE/MAX REAL EST CONSULTANTS                               $11,092,600
                                                                                                  $23,200,300

                                                                                                108
                                      KELLER WILLIAMS DESERT                             $9,456,548
                                                                                                  $23,041,131

                                                                                        63
                                     TARBELL REALTORS DESERT                         $8,178,400
                                                                                            $18,233,610




Transaction Totals
                                                                           16
                                  CALIFORNIA LIFESTYLE REALTY             $2,328,000
                                                                                  $14,817,200

                                                                           22
                                                  HK LANE PD                $5,599,500
                                                                                 $12,939,995

                                                                           20
                                     PRUDENTIAL CALIF DESERT
                                                                                                                                                                                                                                                                                                                      January 2010




                                                                           $4,514,350




Listing Dollar Volume Sold
                                                                              $8,706,250
                                                                                                                                                                                                                                                                                                                  MLS Residential Sales




                                                                          18
                                              PACIFIC UNION                $5,739,650
                                                                             $8,336,650

                                                                           20
                                 ROSENTHAL & ASSOCIATES PD                $2,539,000
                                                                           $3,625,000
                                                                                                                                                                                                                                                                                        Market Share Based on Listing and Sales Dollar Volume of the Listed Offices




Listing & Sales Dollar Volume
                                                                      11
                                              CLASSIC HOMES           $1,857,000
                                                                       $2,833,500

                                                                        17
                                           FIRST TEAM DESERT          $939,100
                                                                       $2,744,500

                                                                      8
                                                C-21 DE ORO          $768,000
                                                                     $1,135,500

                                                                      0
                                           REALTY EXECUTIVES         $0
                                                                     $0
                                                                0
                                                                             50
                                                                                            100
                                                                                                          150
                                                                                                                        200
                                                                                                                                       250
                                                                                                                                                        300
                                                                                                                                                                        350
                                                                                                                                                                                            400
                                                                                                                                                                                                                450
                                                                                                                                                                                                                                500
                                                                                                                                                                                                                                              550
                                                                                                                                                                                                                                                          600
                                                                                                                                                                                                                                                                    Transaction Scale
Market Share Based on Total Transactions of the Listed Offices
                                                                                 MLS Residential Sales
                                                                                    January 2010




                                                                                              Total: 742
                                                              KELLER WILLIAMS DESERT
                                                                        108
                                                                      14.6%                                                                      RE/MAX REAL EST CONSULTANTS
                                                                                                                                                              73
                                                                                                                                                             9.8%
COLDWELL BANKER NRT DESERT
           138                                                                                                                                                          TARBELL REALTORS DESERT
          18.6%                                                                                                                                                                    63
                                                                                                                                                                                  8.5%




                                                                                                                                                                       HK LANE PD
                                                                                                                                                                           22
                                                                                                                                                                          3.0%
                                                                                                                                                                      ROSENTHAL & ASSOCIATES PD
                                                                                                                                                                                   20
                                                                                                                                                                                  2.7%
                                                                                                                                                                   PRUDENTIAL CALIF DESERT
                                                                                                                                                                               20
                                                                                                                                                                             2.7%
                                                    228                                                                                                       PACIFIC UNION
                                                   30.7%                                                                                                             18
                                                                                                                                                                    2.4%
                                                                                                                                                         FIRST TEAM DESERT
                                                                                                                                                                 17
                                                                                                                                                                2.3%
                                                                                                                                                    CALIFORNIA LIFESTYLE REALTY
                                                                                                                                                                16
                                                                                                                                                               2.2%
                                                                                                                                               CLASSIC HOMES
                                                                                                                                                     11
                                                                                                                                                    1.5%
                                                                                                                                           C-21 DE ORO
                                                                                                                                                 8
                                                                                                                                               1.1%




       This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
                        or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.
Market Share Based on Listing and Sale Transactions of the Listed Offices
                                                                                  MLS Residential Sales
                                                                                       January 2010




                                                                                          Total: $245,054,257
                                                                                                                          KELLER WILLIAMS DESERT
                                        RE/MAX REAL EST CONSULTANTS                                                            $23,041,131
                                                $23,200,300                                                                        9.4%
                                                    9.5%                                                                                                   TARBELL REALTORS DESERT
                                                                                                                                                                 $18,233,610
                                                                                                                                                                     7.4%
COLDWELL BANKER NRT DESERT                                                                                                                                              CALIFORNIA LIFESTYLE REALTY
       $49,519,961                                                                                                                                                             $14,817,200
          20.2%                                                                                                                                                                    6.0%




                                                                                                                                                                            HK LANE PD
                                                                                                                                                                            $12,939,995
                                                                                                                                                                               5.3%
                                                                                                                                                                          PRUDENTIAL CALIF DESERT
                                                                                                                                                                                 $8,706,250
                                                                                                                                                                                    3.6%
                                                                                                                                                                     PACIFIC UNION
                                                                                                                                                                       $8,336,650
                                                                                                                                                                          3.4%
                                              WINDERMERE REAL EST CV                                                                                            ROSENTHAL & ASSOCIATES PD
                                                   $75,920,660                                                                                                          $3,625,000
                                                      31.0%                                                                                                                 1.5%
                                                                                                                                                            CLASSIC HOMES
                                                                                                                                                               $2,833,500
                                                                                                                                                                  1.2%
                                                                                                                                                         FIRST TEAM DESERT
                                                                                                                                                             $2,744,500
                                                                                                                                                                1.1%
                                                                                                                                                       C-21 DE ORO
                                                                                                                                                        $1,135,500
                                                                                                                                                           0.5%




        This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
                         or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.
                                                                           This chart is not to be disseminated to the public.
Market Share Based on Listing and Sale Transactions of the Listed Offices
                                                                           MLS Residential Sales
                                                                               January 2010




                                                                                Total: $245,054,257
                                                                                                                    COMPANY 4
                                                           COMPANY 3                                                $23,041,131
                                                           $23,200,300                                                  9.4%
                                                              9.5%
                                                                                                                                                    COMPANY 5
                                                                                                                                                    $18,233,610
                                                                                                                                                         7.4%

            COMPANY 2                                                                                                                                                      COMPANY 6
            $49,519,961                                                                                                                                                    $14,817,200
                20.2%                                                                                                                                                             6.0%




                                                                                                                                                                             COMPANY 7
                                                                                                                                                                             $12,939,995
                                                                                                                                                                                     5.3%
                                                                                                                                                                            COMPANY 8
                                                                                                                                                                            $8,706,250
                                                                                                                                                                                   3.6%
                                                                                                                                                                    COMPANY 9
                                                                                                                                                                    $8,336,650
                                                                                                                                                                           3.4%
                                                                                                                                                            COMPANY 10
                                        WINDERMERE REAL EST CV                                                                                               $3,625,000
                                             $75,920,660                                                                                                            1.5%
                                                   31.0%                                                                                              COMPANY 11
                                                                                                                                                       $2,833,500
                                                                                                                                                             1.2%
                                                                                                                                                  COMPANY 12
                                                                                                                                                   $2,744,500
                                                                                                                                                        1.1%
                                                                                                                                                COMPANY 13
                                                                                                                                                 $1,135,500
                                                                                                                                                     0.5%




This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
                 or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.

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Windermere Real Estate January 2010 Sales Charts (Palm Springs Area)

  • 1. Dollar Scale $100,000,000 $110,000,000 $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 228 WINDERMERE REAL EST CV $41,771,439 $75,920,660 138 COLDWELL BANKER NRT DESERT $23,911,651 $49,519,961 73 RE/MAX REAL EST CONSULTANTS $11,092,600 $23,200,300 108 KELLER WILLIAMS DESERT $9,456,548 $23,041,131 63 TARBELL REALTORS DESERT $8,178,400 $18,233,610 Transaction Totals 16 CALIFORNIA LIFESTYLE REALTY $2,328,000 $14,817,200 22 HK LANE PD $5,599,500 $12,939,995 20 PRUDENTIAL CALIF DESERT January 2010 $4,514,350 Listing Dollar Volume Sold $8,706,250 MLS Residential Sales 18 PACIFIC UNION $5,739,650 $8,336,650 20 ROSENTHAL & ASSOCIATES PD $2,539,000 $3,625,000 Market Share Based on Listing and Sales Dollar Volume of the Listed Offices Listing & Sales Dollar Volume 11 CLASSIC HOMES $1,857,000 $2,833,500 17 FIRST TEAM DESERT $939,100 $2,744,500 8 C-21 DE ORO $768,000 $1,135,500 0 REALTY EXECUTIVES $0 $0 0 50 100 150 200 250 300 350 400 450 500 550 600 Transaction Scale
  • 2. Market Share Based on Total Transactions of the Listed Offices MLS Residential Sales January 2010 Total: 742 KELLER WILLIAMS DESERT 108 14.6% RE/MAX REAL EST CONSULTANTS 73 9.8% COLDWELL BANKER NRT DESERT 138 TARBELL REALTORS DESERT 18.6% 63 8.5% HK LANE PD 22 3.0% ROSENTHAL & ASSOCIATES PD 20 2.7% PRUDENTIAL CALIF DESERT 20 2.7% 228 PACIFIC UNION 30.7% 18 2.4% FIRST TEAM DESERT 17 2.3% CALIFORNIA LIFESTYLE REALTY 16 2.2% CLASSIC HOMES 11 1.5% C-21 DE ORO 8 1.1% This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.
  • 3. Market Share Based on Listing and Sale Transactions of the Listed Offices MLS Residential Sales January 2010 Total: $245,054,257 KELLER WILLIAMS DESERT RE/MAX REAL EST CONSULTANTS $23,041,131 $23,200,300 9.4% 9.5% TARBELL REALTORS DESERT $18,233,610 7.4% COLDWELL BANKER NRT DESERT CALIFORNIA LIFESTYLE REALTY $49,519,961 $14,817,200 20.2% 6.0% HK LANE PD $12,939,995 5.3% PRUDENTIAL CALIF DESERT $8,706,250 3.6% PACIFIC UNION $8,336,650 3.4% WINDERMERE REAL EST CV ROSENTHAL & ASSOCIATES PD $75,920,660 $3,625,000 31.0% 1.5% CLASSIC HOMES $2,833,500 1.2% FIRST TEAM DESERT $2,744,500 1.1% C-21 DE ORO $1,135,500 0.5% This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market. This chart is not to be disseminated to the public.
  • 4. Market Share Based on Listing and Sale Transactions of the Listed Offices MLS Residential Sales January 2010 Total: $245,054,257 COMPANY 4 COMPANY 3 $23,041,131 $23,200,300 9.4% 9.5% COMPANY 5 $18,233,610 7.4% COMPANY 2 COMPANY 6 $49,519,961 $14,817,200 20.2% 6.0% COMPANY 7 $12,939,995 5.3% COMPANY 8 $8,706,250 3.6% COMPANY 9 $8,336,650 3.4% COMPANY 10 WINDERMERE REAL EST CV $3,625,000 $75,920,660 1.5% 31.0% COMPANY 11 $2,833,500 1.2% COMPANY 12 $2,744,500 1.1% COMPANY 13 $1,135,500 0.5% This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.