Advertsing Plan for Sonim Technologies Project Presentation

SONIM 08/19/09 Group Composition: Stephen Brad Jacob Astrid

SCRATCH RESISTANT DISPLAY WATER RESISTANT FROM ANY ANGLE IP 54 CERTIFIED MIL 810F CERTIFIED DUSTPROOF DURABLE KEYPAD HEATRESISTANT UP TO+ 60 C WATER RESISTANT BLUETOOTH 1.2 Product – Sonim XP1

Advertising Objective ,[object Object],[object Object],[object Object],[object Object],[object Object],08/19/09

[object Object],[object Object],[object Object],Current Situation 08/19/09 http://www.switched.com/2007/11/14/82-of-americans-own-cell-phones/ http://www.msnbc.msn.com/id/23486819/ http://news.cnet.com/8301-1035_3-10041377-94.html

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market Information – USA Demographics 08/19/09

Current Situation - SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/19/09

[object Object],[object Object],08/19/09 The Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: US Bureau of Labor Statistics http://www.bls.gov

Sony Ericsson C702 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/19/09

Samsung phone(SGH-M110) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/19/09

Feature comparison 08/19/09 Sony Ericsson C702 Samsung (Q4) Sonim XP1 Sonim XP3 Ruggedization Yes No Mil Spec Mil Spec Water proof IP57 IP54 IP54 IP57 Java support Yes Yes Yes Yes Bluetooth Yes (2.0) Yes(1.2) Yes(1.2) Yes(2.0) Camera 3.0 VGA No 1.3mp Picture/Video Yes No No Yes Email/Music Yes Yes No No Fixed Plan No No No No Extended Warranty No No Yes Yes PTT (Press to transmit) No No Yes Yes Assisted GPS Yes No No Yes Batt. cap. (mAh) 950 1000 1100 1850 Talk Time (hrs) 3.5 8 8 14 Stdby Time (hrs) 350 400 820 1100

Positioning of the Sonim XP1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],08/19/09

Positioning of Positioning of the Sonim XP1 – Interviews the Sonim XP1 ,[object Object],[object Object],[object Object],[object Object],08/19/09

Why Should You Believe This? ,[object Object],[object Object],[object Object],[object Object],08/19/09

Tone and Feeling ,[object Object],[object Object],[object Object],08/19/09

Advertsing Plan for Sonim Technologies Project Presentation

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Advertsing Plan for Sonim Technologies Project Presentation