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1. Pitch Presentation
Canon Project

2. Pitch Presentation – Front Cover

3. Pitch Presentation – Front Cover
• The inspiration I have chosen for the advertorial I am going to create.
• I want the advert to possess a large amount of the page rather than it
be filled with uninteresting information.
• I also want the advertorial to contain a muted colour scheme with
using a maximum of about 3 colours.
• The image used in the front cover has to have one singular
‘protagonist’ that is focused on, in my case it will either be a various
visually appealing object or a new canon product that they are trying
to sell to consumers.

4. Pitch Presentation – Flat Plan
• This is my flat plan, I created in Microsoft
paint and it shows the basic layout of what
my magazine is going to look like.
• With my flat plan I have followed the
codes and conventions which I have
researched from past Canon products.
• The flat plan uses the same layout of the
Canon Logo and the product class in the
top corners of the cover which is like the
existing advertorials.

5. Pitch Presentation – Flat Plan
• I have created an additional flat plan for
my other magazine that I am going to
create.
• This magazine is going to differ quite a
large amount from the first magazine
that I am going to make.
• I aim to make this magazine more
modern compared to the other one to
appeal the psychographic of today’s
teenage / young adult generation.

6. THANK YOU FOR LISTENING !