2. In order to protect ourselves from corporations
and privacy loss, we must take responsibility to
minimize the amount of personal information
(i.e., our digital footprint) that is available online.
3. Digital Footprint
“The record of your interactions with the digital world and
how the data that is left behind can be exploited.”
5. Explicit Data
§ Information that is provided intentionally
with no analysis but could
yield implicit data
§ Information provided in surveys
§ Registration forms
§ Membership applications
How often do
you provide
explicit data?
6. Implicit Data
§ Information that is not provided intentionally but
gathered from available data streams and analyzed
§ IP address
§ Behaviour on a website:
§ Page lingering
§ Shopping cart
items
§ Purchased items
§ Clickstreams
8. How much
information do
you provide
about yourself?
Teen users:
§ 91% post a photo of
themselves
§ 71% post their school name
§ 71% post the city/town where
they live
§ 53% post their email address
§ 20% post their cell phone
number
Facebook Profile
Image from Stephanie Sellan’s profile
9. Who influences you
and who do you
influence?
“64% of teens with
Twitter accounts
say that their tweets
are public”
Twitter Profile
Image from Stephanie Sellan’s profile
10. Who are your
connections on your
personal profile?
How much of
your profile have
you made
public?
LinkedIn Profile
Image from Stephanie Sellan’s profile
13. How Is The Data
Being Used?
“All of those photos [taken with
your smartphone] have specific
digital fingerprints, which
reveal where they were taken,
when they were taken and how
they traveled online” - CNN
Image by Stephanie Sellan
14. Stores are using their Wifi network to track customers'
smartphones and create a heatmap of their movements and
how long they stayed in each section of the store. - CNN
Tracking Through Wifi
15. Web tracking
Cookies track your
browsing habits & store
sensitive information
that has been previously
entered.
16. Why Is The Data
Being Used?
Facebook is tracking users' behaviour to better
advertise to them…choosing to "like" allows researchers to
extrapolate far more intimate details about you, such as
political leanings and religion. - CNN
“Twitter is allowing [leading
advertising firm] WPP to
analyze Twitter data to set up
a way to better monitor
real-time consumer
behaviour.” - CNN
18. Solutions To Protect Your
Privacy & Reduce Your
Digital Footprint
§ Investigate privacy settings on all social media platforms
§ Remove yourself from tagged photos
§ Do not share your birthday, home address, phone number,
or location on social networking sites
§ Opt out of data-tracking settings
§ Avoid using public, unsecure wifi
§ Delete cookies often
19. “86% of adult internet users have taken steps to avoid
surveillance by other people or organizations when they
were using the internet…
…and 68% say current privacy protection
laws are not good enough.” - PewResearch
