Personal branding 101

1. Social Networking Management Talent Acquisition Date: September 14, 2009 Presenter: Stephanie Weiss

2. A Missed Opportunity Recruiters tend to not utilize social sourcing/media sites as much as traditional sites Great opportunity for diversity recruiting Great opportunity to brand self as SME in recruiting world

3. 3 main sites of focus LinkedIn Facebook Twitter

4. What is LinkedIn? Professional networking site with built in group and company pages Company Pages: Overview of the company/organization Allows people to follow changes to org structure Should be in addition to current website and work concurrently Active Website like Wikipedia where all members can edit the page – would need weekly activity Groups Allows members to join (closed or open) and see each others’ profiles Allows for conversations, event postings, Presentation Shares, Job Postings, etc

5. Linkedin Branding Keywords – more is more! Referrals – Request from clients, coworkers and candidates to build network Answer questions and answers to build the your brand as a SME Open Networker – best for recruiters. Put your email in a visible portion of your profile. Keep status updated as to what you’re recruiting Connect LinkedIn page with FB and Twitter pages File Sharing – create slideshows to show your knowledge as a recruiter How to build a resume How to network Monitor company / competitor pages to see who is leaving and coming as well as popular profiles demographics

6. LM Aero LinkedIN Page

7. LM Aero LinkedIN Page

8. LM Aero LinkedIn Page

9. Linked In Demographics by Age(quantcast, 9/9/09)

10. Linkedin demographics – Education (quantcast, 9/9/09)

11. What is Facebook? Social Networking Site originally designed for college students, but has the largest base and the highest stickability (45 minutes) of any other social networking site Fastest growing amongst all demographics, but largest base 18-40

12. Facebook Demographics

13. Facebook Demographics

14. Facebook demographics

15. Lockheed FB Fanpage

16. Facebook branding Keep status updated Do not post more than 1 job per day Lines are more blurred – also keep personal information – key is to be a person, not just some entity representing LM Follow LM rules when posting private information Make sure to delete or ban those who post odd items on your page

17. What is Twitter? 140 character microblog Similar to mass texting Great way to get out short messages to your base

18. Lockheed Martin Twitter Page

19. Lockheed Hot Jobs Twitter Page

20. Twitter Branding Ratio of followers to follows 4 to 1 is the magic ratio – builds confidence that you are the SME you claim to be Do not post more than 1 to 2 times per day – you will lose followers because it eats up their space Utilize meta engines to ensure the same message is posted at FB and Twitter with the same language Always point back to the corporate website in your profile and ensure your contact information is easily obtained

21. Twitter Demographics Has higher than average African American users High index of college graduates High percentage of female to male population Fastest growing demographic minorities over the age of 40 (quantcast.com)

22. Twitter Demographics (quantcast 9/9/09)

23. Twitter demographics (quantcast 9/9/09)

24. Twitter demographics (quantcast 9/9/09)

25. How does this affect us? More effective INTERACTIVE communication to your potential candidates Ability to quickly get the word out for high potential, hard to fill positions Morphing the megaphone into a conversation Ability to advertise events Cost reduction for advertising

26. Building your network Build your own brand on each website Utilize meta tools to post to all and sync them across. Ensure each site is interconnected. Join groups that focus on the candidates you want to recruit Communicate that you use these sites to all candidates – if they indicate that they are also on these sites – ADD them. Odds are they have similar friends who can give you more leads Mix the old school with internet networking

27. Other sites to watch Yammer Ning