Dream. Build. Connect.
Want to start telling the story of yourself, your business or your cause across social media? Not sure where to go first? Chances are everything you need is at your fingertips - you just have to see the story around you!
19. The Basics
People living in cities spend the most time on Social Media, at 70%
of the population. And women, on average, spend 9% more time on
social networking sites than men. –Pew Research Center
How many Internet users?
WORLD: 2.4 Billion. With a B. –Internet World Stats
US: 274 Million.
28. “In an age of 24/7 information, nothing dates faster than
factual content. Properly executed stories, on the other
hand, offer the possibility of winning hearts as well as
minds, while delivering an immersive experience around
your products, services and brand assets.”
-Robert McKee
29. Developing Content
Brainstorming Story Ideas
CHARACTERS
• Who in your organization are you
inspired by and why?
• Success story?
• Who do you work alongside? Do
companies support you? Community
leaders? Who are they and what do they
do?
EVENTS
• Upcoming event.
• History (anniversary, milestone, etc).
CONFLICT
• What challenges do your or your
organization face?
• How does your mission fit in with current
events.
• How can people avoid getting into
conflict?
VICTORY!
• What went well? Awards?
• Why?
69. Just about everyone is a blogger these days whether they realize it or
not.
If you write something on Facebook and receive comments and
feedback then you are a blogger.
Tweet a short sentence of 140 characters on Twitter and you are a
micro blogger.
Upload a video to YouTube where you can obtain subscribers and elicit
comments, then you are a video blogger.
-Jeff Bullas
70.
71. Blogging Best Practices
• Creating great content can position you as a thought
leader or expert in your industry.
• It will enable you to build powerful business networks.
• Create online visibility in a crowded web universe of
over 500 million blogs and websites. Geoffrey Rush the
Oscar winning actor said “In my career two things have
been vital.. Credibility and Visibility.
• Provide a platform that will supercharge your learning.
As you write and create you will learn.
72. Blogging Best Practices
• Be consistent.
• Keep it brief – 250 to 400 words.
• Draw the reader in.
• Use a quote.
• Reveal compelling statistics.
• Be personal and casual.
• Give a look behind the scenes.
• PHOTOS! PHOTOS! PHOTOS!
• Link to other information on
your site.
• Use guest Bloggers
• Ask a question.
• Seek engagement.
• How To Lists.
• Share it. Tweet it. Pin it.
• Send to email subscribers.
83. Sample Plan – Other Elements
**which we go over in more detail in the DREAM. BUILD.
CONNECT. seminar**
• Pre event press release.
• Pre event email blast to
stakeholders.
• Pre event listing on online event
calendars.
• Post event press release.
• Post even thank you notes.
Introduce Consociate Media, our philosophy about social media communications, and personal Rudy & Steph intros. Have people go around the room and introduce themselves, where they are from, how they utilize social media today personally, professionally or both?
This is not a BUILD IT AND THEY WILL COME. Think about the evolution of how we shared information. It used to be around the water cooler. It’s a conversation. It’s just another mechanism in the entire conversation you have with your stakeholder, customers, client, etc.
This is not a BUILD IT AND THEY WILL COME. Think about the evolution of how we shared information. It used to be around the water cooler. It’s a conversation. It’s just another mechanism in the entire conversation you have with your stakeholder, customers, client, etc.
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Vine, GooglePlus & You Tube.So many platforms, in fact, that there is a book written about the Obama campaign in 2008 and how many social media channels he was on to reach the widest possible audience. -MARKETING THE CANDIDATE.
Think about who you are trying to communicate with and then look at the audience the social media platforms attracts and the resources you have at your disposal.It’s a fluid conversation. You may find that some social media platforms don’t work for you. Peace Frogs – Facebook and Pinterest work well. Twitter does not. We’re launching into Instagram.
Think about who you are trying to communicate with and then look at the audience the social media platforms attracts and the resources you have at your disposal.It’s a fluid conversation. You may find that some social media platforms don’t work for you. Peace Frogs – Facebook and Pinterest work well. Twitter does not. We’re launching into Instagram.
Internet users in an urban environment are more likely to use social media. City dwellers top Twitter and Instagram users.
Facebook does not track race. Trying to reach a young African-American population in a city – Instagram and Twitter are likely your targets. Trying to reach a white female – Pinterest.
On average, LinkedIn users are older, higher education and more income. Often compared to Facebook because you can share status, photos, links and create company pages.
If you are watching a video online, you’re probably linked to or on You Tube. That goes for everyone. Instagram and Facebook have video capabilities. Vine is linked to Twitter.
Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
This is one of the biggest questions we get. Before we go any further, you should know that, using Facebook as an example, it’s estimated that only 16% of your fans will see what you post!
Buffer and HootSuite.
Buffer and HootSuite.
Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.