DVM Law's workshop at Mumbrella SAGE

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Stephen Digby and Stephen Von Muenster, both Partners at DVM Law, presented a workshop on A Campaign’s Journey – Legal Land Mines and How to Avoid Them

Marketing

1
Stephen von Muenster
Partner
P: 02 8599 1280
M: 0417 724 573
E: stephen.vm@dvmlaw.com
A Campaign’s Journey
Legal Land Mines and How to
Avoid Them
Sam Berry
Partner
P: 02 8599 1280
M: 0417 959 462
E: sam.b@dvmlaw.com
www.dvmlaw.com
Stephen Digby
Partner
P: 02 8599 1280
M: 0425 726 654
E: stephen.d@dvmlaw.com

2
About us
Innovators.
Creators.
Communicators.
Entertainers.
DVM LAW was formed in mid 2016 as a partnership between
Stephen Digby and Stephen von Muenster.
This collaboration combines Stephen VM’s practice, which is a
leading specialist in advertising, communications, technology and
marketing law with Stephen D’s which concentrates on media &
entertainment, TV, film, leisure and the arts.
Sam Berry joined the team in early 2017. His practice combines
elements of both Stephens’ areas of law, with a particular emphasis
on advertising and marketing law.

3
A Campaign’s Journey
Legal Land Mines and How to Avoid Them
Breakout & workshop using our
legal compliance checklist
Final questions
A revealing scenario - pre and
post campaign execution
Highlights tour of the legal landscape

4
A highlights tour – the laws, codes
& regulations that influence and
restrict your campaigns
The laws, regulations and codes apply
in most cases to agency and client:
they must be considered & actioned in
order to manage risk and demonstrate
legal compliance
Risks for agency & client include legal,
commercial, reputational and
regulatory / criminal
Consumer protection laws
Corporate regulation
Copyright
Trade marks
Defamation
Privacy & data laws
SPAM / Telemarketing laws
Gambling, Gaming & lottery laws
Industry codes of practice (voluntary &
mandatory)
MY CAMPAIGN

5
A revealing example…
Sterling Cooper Agency is creating a new campaign for its client, Pear
Electronics.
Sterling Cooper will be launching Pear’s new smartphone product, the
Smart P, in Australia.
The campaign will involve a mix of executions and communications
channels, including TV and social.

8
A revealing example…. campaign development & pre-launch
Legal issues that apply to TV and digital
TV
Content Influencer
Social
Talent Music Location Competition

10
A revealing example…. post-launch legal issues that may apply
Social
Online and
social
reviews
Tagging
personalities
User
comments
Repurposing
social content

12
Questions?
See our blogs at www.dvmlaw.com:
Feel free to reach out to us at any time

suite 12 level 1
285A crown street
surry hills nsw 2010
+ 61 2 85991280
www.dvmlaw.com
Innovators.
Creators.
Communicators.
Entertainers.
WE’RE WITH YOU ALL THE WAY

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DVM Law's workshop at Mumbrella SAGE

1. 1 Stephen von Muenster Partner P: 02 8599 1280 M: 0417 724 573 E: stephen.vm@dvmlaw.com A Campaign’s Journey Legal Land Mines and How to Avoid Them Sam Berry Partner P: 02 8599 1280 M: 0417 959 462 E: sam.b@dvmlaw.com www.dvmlaw.com Stephen Digby Partner P: 02 8599 1280 M: 0425 726 654 E: stephen.d@dvmlaw.com

2. 2 About us Innovators. Creators. Communicators. Entertainers. DVM LAW was formed in mid 2016 as a partnership between Stephen Digby and Stephen von Muenster. This collaboration combines Stephen VM’s practice, which is a leading specialist in advertising, communications, technology and marketing law with Stephen D’s which concentrates on media & entertainment, TV, film, leisure and the arts. Sam Berry joined the team in early 2017. His practice combines elements of both Stephens’ areas of law, with a particular emphasis on advertising and marketing law.

3. 3 A Campaign’s Journey Legal Land Mines and How to Avoid Them Breakout & workshop using our legal compliance checklist Final questions A revealing scenario - pre and post campaign execution Highlights tour of the legal landscape

4. 4 A highlights tour – the laws, codes & regulations that influence and restrict your campaigns The laws, regulations and codes apply in most cases to agency and client: they must be considered & actioned in order to manage risk and demonstrate legal compliance Risks for agency & client include legal, commercial, reputational and regulatory / criminal Consumer protection laws Corporate regulation Copyright Trade marks Defamation Privacy & data laws SPAM / Telemarketing laws Gambling, Gaming & lottery laws Industry codes of practice (voluntary & mandatory) MY CAMPAIGN

5. 5 A revealing example… Sterling Cooper Agency is creating a new campaign for its client, Pear Electronics. Sterling Cooper will be launching Pear’s new smartphone product, the Smart P, in Australia. The campaign will involve a mix of executions and communications channels, including TV and social.

6. 6 A revealing example…. campaign development & pre-launch Some general legal issues that apply regardless of channel Pear Smart P Claims Name, logo and tagline

7. 7 Your votes

8. 8 A revealing example…. campaign development & pre-launch Legal issues that apply to TV and digital TV Content Influencer Social Talent Music Location Competition

9. 9 Your votes

10. 10 A revealing example…. post-launch legal issues that may apply Social Online and social reviews Tagging personalities User comments Repurposing social content

11. 11 Your votes

12. 12 Questions? See our blogs at www.dvmlaw.com: Feel free to reach out to us at any time

13. suite 12 level 1 285A crown street surry hills nsw 2010 + 61 2 85991280 www.dvmlaw.com Innovators. Creators. Communicators. Entertainers. WE’RE WITH YOU ALL THE WAY

DVM Law's workshop at Mumbrella SAGE

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