This document discusses whether the internet is negatively impacting our intelligence. It notes that online reading habits tend to promote efficiency over depth, with people skimming segments rather than reading linearly. While this may be changing how we think, it is unclear if this truly makes us less intelligent. The document also questions whether we are actually making Google less intelligent by over-relying on it for information.

1. STUPID IS AS STUPID DOES
Is the Internet wreaking havoc on
our intelligence?

2. LET’S DO A LITTLE IQ TEST…
What is the capital of Lithuania?
What is Johannes Gutenberg famous for?
Who wrote “Crime and Punishment”?

3. “Is!
GOOGLE!
making us stupid?”!

4. Common online reading traits
• Efficiency and immediacy is promoted
• “Power-browsing”
• General trend towards shallower, more
fragmented and less concentrated reading
• Scanning of segments rather than reading
in continuous, linear way.

5. WHAT HAS THE NET DONE
TO OUR CONTENT?

7. IS THIS REALLY A PROBLEM?

8. Changing the way we think,
maybe….!
But does that make us
less intelligent?

9. What if we turned the question on it’s head…!
PERHAPS WE’RE MAKING
GOOGLE STUPID

12. GOOGLE GAVE US!
THE ALGORITHM

14. And they also wasted 4.82 million man
hours across the world on May 23rd…

16. When all else fails, Google at least !
tries to entertain us

19.
At least it’s good for something.

20. BIBLIOGRAPHY
• Carr,
Nicholas
(2008).
“Is
Google
making
us
stupid?”,
atlanIc.com,
Washington
D.C:
The
AtlanIc,
hNp://www.theatlanIc.com/magazine/archive/
2008/07/is-­‐google-­‐making-­‐us-­‐stupid/6868/
• University
College
London,
(2008).
InformaIon
behaviour
of
the
researcher
of
the
Future:
A
Cyber
briefing
paper.
• Liu,
Ziming,
(2005).
Reading
behaviour
in
the
digital
environment:
Changes
in
reading
behaviour
over
the
past
10
years.
Journal
of
DocumentaIon,
61
(6),
p700-­‐712.
• Kuntz,
Tom.
(2010).
“ The
Age
of
External
Knowledge”,
New
York
Times.
hNp://ideas.blogs.nyImes.com/2010/01/19/the-­‐age-­‐of-­‐external-­‐knowledge/
• Topping,
Kieth
(1997).
“Electronic
literacy
in
schools
and
home:
A
look
into
the
future”.
InternaIonal
Reading
Associateion,
Neward,
D.E.
hNp://www.readingonline.org/internaIonal/future/
• Wright,
Tony.
(2010).
“ The
Tragic
Cost
of
Google
Pac-­‐man:
4.82
million
hours”,
The
Rescue
Time
Blog.
hNp://blog.rescueIme.com/2010/05/24/the-­‐
tragic-­‐cost-­‐of-­‐google-­‐pac-­‐man-­‐4-­‐82-­‐million-­‐hours/
• HoyN,
Clark
(2008).
“Change
can
be
painful,
but
this
one
shouldn’t
hurt”.
The
New
York
Times
,
hNp://www.nyImes.com/2008/04/06/opinion/06pubed.html?pagewanted=1&_r=1
• Thompson,
Clive.
(2009)
“Clive
Thompson
on
the
new
literacy”.
Wired
Magazine,
hNp://www.wired.com/techbiz/people/magazine/17-­‐09/
st_thompson
• Kidman,
Angus.
(2010)
.
“Best
Google
search
tricks
and
easter
eggs”,
LifeHacker,
hNp://www.lifehacker.com.au/2010/08/best-­‐google-­‐search-­‐tricks-­‐
and-­‐easter-­‐eggs/