Category Radio

1. Of hoe win je volgend jaar een Lion in radio ?

2.  Use of computer voices.
(Please don’t)
 No dialogues. Lots of narrative voices.
 Scripting & crafting!
 New media or new use of audio
 A good script needs good production

3. The quest for gold

4. The quest for gold

5. The quest for gold

6. The quest for gold

7. The quest for gold

8. And finally the grand prix

9.  You can win a grand prix with a promotion.
 Give copywriters more time. And money.
 Craftmanship in writing needs craftmanship
in production.
 A detail can make you miss a Lion.
 The more clever the insight, the more simple
the idea.
 Categories are important.