Innovation Creation (How to create business innovation?)

By
Sukrit Vinayavekhin (Bank)
Lecturer, Thammasat Business School
MPhil (University of Cambridge), BEng (University of Tokyo)
Email: sukrit@tbs.tu.ac.th
INNOVATION CREATION

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2018 All Rights Reserved.
This material shall not be used for any other purpose or
disclosed to any other party without written consent. VINAYAVEKHINVINAYAVEKHIN
OM in Practices
Why innovation?

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OM in Practices
Thailand 4.0?

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V

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OM in Practices
What is innovation?

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OM in Practices
1 person 1 example

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OM in Practices
“The act of introducing
a new material, method, or product
for application to commercial objectives”
(Schilling, 2013)

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OM in Practices
Material Method Product

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OM in Practices

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OM in Practices

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OM in Practices

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OM in Practices
So, the innovation you raised could be classified…
Material? Method? Product?

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Q&A

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OM in Practices
How to create innovation?

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OM in Practices
3 Simple Steps

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3 (Simple) Steps for Product DesignIdeation Creation Implementation
Information
Abstract/Realistic

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Ideation refers to conducting exploratory research and then
coming up with ideas.

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Ideas
Creating prototypes (= an early sample of goods
and/or service to test the concept.)

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CreationCan be physical or electronic, rough images, or full-scale model

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Prototype
Resource: http://3daystartup.org, Ford Motor

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Prototype

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Prototypes
Implementation refers to testing with potential customers
to get feedbacks and help refine the final design.

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Implementation
Watch video “Product Testing Institute”
Source: Heizer and Render: Operations Management, Eleventh Edition

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Summary
Ideation Creation Implementation
Ideas Prototypes
Final
Design
Exploratory research
to create Ideas Prototyping
Testing with potential
customers

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Ideas Prototypes
Final
Design

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OM in Practices
Do you think it is easy to come up
with ideas that lead to innovation?

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Ans: It is easy!!!
…if you have good processes.

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disclosed to any other party without written consent. VINAYAVEKHINVINAYAVEKHINi.school, All rights reserved
• 1 year program (No credit, After class + Weekend)
• Only 20 people from different fields were selected
• Workshops with companies such as Sony, Honda,
Hitachi… etc.
• But, taught in Japanese

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Ideation
Brain Exercise (10 Mins):
Try to think of ideas for future consumer electronics
or furniture that can be used in daily life.
- Do it on your own way
- Think of it as much as possible
- Crazy ideas are welcome!
Resource: i.school, University of Tokyo

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Ideation
Another Brain Exercise (10 Mins):
How did you come up with the idea?
• Describe the process by which you came up with
the idea in detail.

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3 Approaches for Ideation
Idea Maker
Technology-centred approach
• Technology
• Patent
• Research project
Market-centred approach
• Market statistic
• Potential market
• Opportunity in the market
Human-centred approach
• Consumer behavior
• Consumer insight
• Problem

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Idea Maker
• Technology
• Patent
2. Market-centred approach
3. Human-centred approach
• Problem

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1. Technology-centred approach
Focus on:
• Technology
• Patent
For example:
• What kind of product can we develop with this technology?
• What technological field is going to be hot in the future?

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• Tools such as
• Reviewing new technologies

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• Tools such as

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• Tools such as
• Technology Roadmap (แผนที่นำทำงเทคโนโลยี):
Motorola’s roadmap for car radio in 1986
Technology
Forecasting
Product
Plan
Time

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2. Market-centred Approach
Idea Maker
• Technology
• Patent
• Problem

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Focus on:
For example:
• Which market is going to grow?
• What are market opportunities?
• Which region or country has potential?

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2. Market-centred Approach• Tools such as
• Statistic chart: Bar chart, graph,…

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2. Market-centred Approach• Tools such as

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• Tools such as
• Positioning Map (กำรกำหนดตำแหน่ง):

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• Tools such as
• Positioning Map (กำรกำหนดตำแหน่ง):

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Idea Maker
• Technology
• Patent
• Problem

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3. Human-centred Approach
Focus on:
• Problem
For example:
• What is the consumer insight?
• What is the problem?

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• Tools such as
• Design thinking (Start with empathy)
“Start with empathy”
Video by Lukkid Co-creation

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• Tools such as
Resource: d.school

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• Tools such as
• Extreme user interviews
Resource: d.school

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• Tools such as

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• Tools such as
Resource: https://www.gumplay.jp/en/

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Summary: 3 Approaches for Ideation
Idea Maker
Market-centred approach
Human-centred approach

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Ideas Prototypes
Final
Design

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Resource: Leanstack

Innovation Creation (How to create business innovation?)

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