15. „Synthesis, as the act of extracting
meaningful patterns from masses of
Tim Brown
raw information, is a fundamentally
creative act. The data are just
that – data – and the facts
never speak for themselves.“
17. „Design synthesis generally describes
this aspect of design, where the
Jon Kolko designer is not yet solving a problem
but is still doing and making, in an
attempt to understand complexity.
It‘s the process of translating
data and research into
knowledge.“
18. 1. What is Design Synthesis?
2. How can I do Design Synthesis?
3. How can my company support me?
19. 1. What is Design Synthesis?
2. How can I do Design Synthesis?
3. How can my company support me?
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laborum. Lorem ipsum dolor sit amet, consectetur adipisicing
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Statement
Observation Statement
Statement
Observation
42. Variable x Variable y
Theme A
Theme B
Observation Statement Theme E Theme D
Statement
Observation Statement
Statement Statement
Statement Observation
Statement
Observation
Statement
Statement Observation
Theme C
Statement Statement
Observation
Statement Observation
43. inform order install use
Theme A Theme D Theme B Theme E
Statement
Observation Statement
Observation Statement
Statement Statement Observation
Observation
Statement Statement
Statement Observation
Statement
Theme C
Statement
Statement
Observation
Statement Observation
44. use
Variable x Variable y
Theme E Theme C
Statement
Statement
Statement Observation
Statement Observation
47. inform order install use
Theme A Theme D Theme B Theme E
Statement
Observation Statement
Observation Statement
Statement Statement Observation
Observation
Statement Statement
Statement Observation
Statement
Theme C
Statement
Statement
Observation
Statement Observation
49. Data What is it?
Theme C
Statement
Statement Observation
50. Data What is it?
Theme C
Statement
Why is it relevant?
Statement Observation
51. Data What is it?
Theme C
Statement
Why is it relevant? Finding
Statement Observation
52. Data What is it?
Theme C
Statement
Why is it relevant? Finding
Statement Observation
How … ?
53. Data What is it?
Theme C
Statement
Why is it relevant? Finding
Statement Observation
How … ? Opportunity
54.
55. inform order install use
Theme A Theme D Theme B Theme E
Statement
Observation Statement
Observation Statement
Statement Statement Observation
Observation
Statement Statement
Statement Observation
Statement
Theme C
Statement
Statement
Observation
Statement Observation
56. inform order install use
Theme A What? Theme D Theme B What? Theme E What?
Why? What? Statement hy?
W
Why?
How? Why? How?
How?
How?
Observation Statement
Observation Statement
What? Statement
Observation What? Statement Observation
Why? Why?
How? How?
Statement Statement
Statement Observation
Statement
Theme C What?
Statement y?
Wh
Statement How?
Observation
Statement Observation
62. How can we
What?
Why?
enable our
customers to
Ideation
How? touch and try
hardware? Questions
Strategy
Solution 1 Solution 2
Solution 3 Solution 4
63. How can we
What?
Why?
enable our
customers to
Ideation
How? touch and try
hardware? Questions
Strategy Provide an Create a
environment service Strategies
Solution 1 Solution 2
Solution 3 Solution 4
64. How can we
What?
Why?
enable our
customers to
Ideation
How? touch and try
hardware? Questions
Strategy Provide an Create a
environment service Strategies
Solution 1 Solution 2 Retail: Admin: Admin: Web:
Build Shops Allocate Send Trial Advertise
Shop Space Hardware Service
Solutions
Solution 3 Solution 4 Marketing: Parnter: Partner:
Plan Events Work with Negotiate
Vendors Distribution
Presentation at CEN-Xchange, 05th April 2011, on the role of design snythesis during innovation projects.\n\nAll photos in this presentation were taken by Stephan Engl, Swisscom unless otherwise stated.\nPhotos covering the analysis process are copyright Swisscom. All other photos were taken during private projects. For requests to re-use please contact the author.\n\nFollow Stephan on Twitter @stengl or wirte him at mail@stephanengl.com\n\nDownload more research: http://www.stephanengl.com/presentations-publications/\n\nPhoto: Stephan Engl, Atacama Desert, Chile, 2010\n\n
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Portrait from: http://twitter.com/#!/tceb62\n
Portrait from: http://twitter.com/#!/jkolko\n
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Photo: Stephan Engl, Lucerne, Switzerland 2011\n
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Photo: Stephan Engl, Lucerne, Switzerland 2011\n
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Photo: Stephan Engl, Bern, Switzerland 2011\n
Photo: Stephan Engl, Bern, Switzerland 2011\n
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Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
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Photo: Stephan Engl, Bern, Switzerland 2011\n\n
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Photo: Stephan Engl, Bern, Switzerland 2010\n\n
Photo: Stephan Engl, Munich, Germany 2010\n
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Photo: Stephan Engl, Bern, Switzerland 2010\n
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Photo: Stephan Engl, Ratisbon, Germany 2010\n\n
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Photo: Stephan Engl, Bern, Switzerland 2011\n
Photo: Stephan Engl, Bern, Switzerland 2011\n
Photo: Stephan Engl, Venice, Italy 2010\n
Photo: Stephan Engl, Mendoza, Argentina 2010\n
Photo: Stephan Engl, Bern, Switzerland 2011\n
Photo: Stephan Engl, Geneva, Switzerland 2011\n
Photo: Stephan Engl, Bern, Switzerland 2011\n
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Photo: Stephan Engl, Pumamarca, Argentina 2010\n
Photo: Stephan Engl, Buenos Aires, Argentina 2010\n
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Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
