This document summarizes a panel discussion at the TSNN Event Excellence Awards in November 2011 about the state of the trade show industry. The panelists, who include the chairmen of SISO and IAEE, discuss topics like the impact of the global and domestic economy on trade shows, the evolving trade show business model, how technology is impacting the industry, and the importance of transparency. The panel takes questions from the audience on these topics and provides advice and perspectives on trends, challenges, and opportunities facing the trade show industry.
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TSNN "State of the Industry" Panel
1. State of the Industry
A chat with
Sean Guerre, President, TradeFair Group; 2011 Chairman of SISO
Vinnie Polito, Managing Director; 2011 Chairman of the IAEE, VP
International
Moderated by
Stephen Nold, Tarsus Advon, President
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
2. State of the Industry Panelists
Sean Guerre
President, TradeFair Group
2011 Chairman of SISO
Vinnie Polito
VP International Managing Director
2011 Chairman of the IAEE
Stephen Nold
Tarsus Advon
President
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
3. Topics
Global and Domestic Economy
Trade Show Business Model
Technology that impacting our marketplaces
Industry Transparency
Audience Q&A
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
4. Global and Domestic Economy
With expectations for minimum growth into 2012, what
do you think will be the impact on the health of trade
shows and events and should our industry embrace for
even tougher times?
Do you have concerns or advice that you would share as
we contemplate the continued globalization of our
events?
Are there any global trends that we should be
considering?
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
5. Trade Show Business Model
What would you each say to someone outside the event industry who is questioning
the value that the tradeshow industry has to offer? Is the tradeshow industry a
viable industry?
What are your thoughts on how the role of show management in relationship
building on tradeshow floors might change?
Do show managers need to consider new business models? Something totally
different than the trade show floor?
What are your thoughts on how show management and event producers can get
better at tracking the new relationships and doing a better job of defining value to
our exhibitors and sponsors?
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
6. Technology
Thinking of our shows as the catalyst for new ideas and new
solutions, what advice would you offer as we explore new
tools and technology as a way conduct business on the show
floor?
What trends or changes do you see as a result of social media
solutions?
I think we all agree that virtual platforms will never replace
the show floor experience, but what do you think seems to be
some of the promising tools that could enhance our events?
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
7. Funding Technology Models
Can our industry do a better job of pursuing the
research, design and development of complex solutions that
benefit us across organizations without requiring a single
project to represent the evolution of our tools?
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
8. Industry Transparency
First, what is industry transparency and why is this important to us?
Once our events are up and running, what would you warn are the most important
concerns involving events in today’s environment?
TSNN Event Excellence Awards
November 4-6 in Washington D.C.
9. Audience Q&A
TSNN Event Excellence Awards
November 4-6 in Washington D.C.