SISO Virtual Events Panel
Virtual Events: Friend or Foe? Are they here today and gone tomorrow, or ARE THEY HERE TO STAY? Are Virtual Events value or value added? Will virtual events become an integral part of the show organizers marketing strategies to extend their event brand? What are “best practices” in adopting and executing these tools? Whether your organization wants to enhance current physical events or produce an independent virtual platform for recurring online communities, this session is for you. Our panel of virtual trade show veterans will discuss the dos and don’ts of the virtual space including best practices and tips for producing a virtual solution that will connect, inform and engage your online community. This information-packed session will answer your questions as to how to optimize content for online consumption, measure participation and provide education. You will take away: • The disruption model of virtual events to shows • Efficiencies of social media tools to promote virtual event relationships • Examples of real world successes with these solutions Moderator: Stephen Nold, President, Tarsus Advon Panelists: RD Whitney, CEO,Tarsus Online Media, Tarsus Group plc Carrie Quinn Brown, Marketing Manager, Red 7 Media Robert Rosenbloom, President and CEO, PlatformQ
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SISO Virtual Events Panel
- 1. Virtual Events Friend or Foe? Fad or Future?
- 3. Panelists Carrie ‘No Control’ Brown Robert ‘Rebel’ Rosenbloom Stephen ‘Insurrectionist’ Nold RD ‘Resistance’ Whitney
- 4. Panelists Carrie Quinn BrownMarketing ManagerRed 7 Media203-899-8456cbrown@red7media.com Robert RosenbloomPresident & CEOPlatformQ617-938-6000rrosenbloom@platformq.com Stephen NoldPresidentTarsus Advon512-310-0628snold@tsnn.com RD WhitneyCEOTarsus Online Media603-925-1160 rwhitney@tarsus.com
- 6. Evolution of Virtual Events.com boom/bust (early 90’s) Rise of solutions that enhanced supplier sales cycle:RFID & Social Networking ReEmergenceof Virtual Events
- 9. Semantic Web
- 11. 48% said there is no virtual trade show yet in their industry
- 12. 36% see virtual events as a potential revenue builder for their company
- 13. 75% view virtual events as add-on/extension to existing show (i.e. hybrid event) as opposed to a replacement. They are looking for an “add value” creation tool.1Market Research Media, 02/07/10
- 17. Virtual Events Value? Should virtual events become an integral part of the show organizers marketing strategies to extend their event brand? What are “best practices” in adopting and executing these tools? Best practices and tips for selecting and executing a virtual solution? connect, inform and engage online community. Suggestions on Dos and Don’ts of the virtual space?
- 18. Virtual Events Value? How to optimize content for online consumption? How to measure community participation? How to educate audience and sponsors? Can you define efficiencies of social media tools in promoting virtual event relationships? Examples of real world successes with these solutions
Notas do Editor
- All current research shows increasing demand, interest and momentum. Representing a major paradigm shift in terms of how the events industry is going to be conducted moving forward.52% have already attended a virtual show or event48% said there is no virtual trade show yet in their industry (indicating that the 52% could be much higher if there were relevant events in each industry)36% see virtual trade shows as a potential revenue builder for their company75% view virtual trade shows as an add-on or an extension to an existing show or physical event (i.e. hybrid event) as opposed to a replacement. They are looking for an “add value” creation tool.
- SCN: Market place is getting competitive. So how do you choose a supplier – let’s turn to someone who is filling this role. Virtual Event MarketplaceMany software platform vendors These offerings range from “do-it-yourself” to fully custom Do it yourself requires adequate staff to set-up and complete but is typically low-risk high profit potentialFully custom shows are typically less profitable because of the high cost and therefore higher associated risks. 365-day hybrid shows have the best R.O.E. (Return On Event) and lead generation resultsNow let’s turn it over to Randy