This document provides guidance on using social media for consumer shows. It outlines key social media platforms like Facebook, LinkedIn, Twitter, blogs and videos. It emphasizes storytelling and creative content to engage communities and achieve goals like increasing attendance, recruiting exhibitors, and driving event buzz. The document recommends building online infrastructure, growing communities, leveraging the community, and monitoring performance towards goals. It provides tips and resources for social media use in event marketing.
11. Storytelling for Shows Stories = Creative Content Social Media = Distribution Industry Customers & Prospects = Community Tangible Results = Butts in Seats or Exhibitor Recruitment
13. Blogs YOUR organization’s messages Heavy promotion allowed Need to capture attention Gain community participation through comments & discussions Great place to launch brand generals and advocates
14. Leverage Community & Network to Achieve Goals Recruit attendees Grow community Enhance networking Increase brand awareness Recruit exhibitors Create value for exhibitors Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation
15. Four Pillars of Social Media Playbook Build Infrastructure and Online Presence Grow Your Online Community Leverage Community to Achieve Goals Monitor Performance Toward Goals
18. Contact Stephen NoldTarsus Advon512.310.0628512.789.1603 cellstephen@tsnn.com Presentation on Slideshare.net
19. Blog Roll Call Chris Broganwww.chrisbrogan.com Michelle Brunohttp://forkintheroadblog.com/tag/michelle-bruno/ Rachel Wimberlywww.tsnn.com Experient Event Industry Bloghttp://blog.experient-inc.com/
Notas do Editor
Anything not covered that should be covered?Twitter feed – tweetchat for #MTOSummit
CommunitiesConversationsConnectionsContentAll OnlineWhat does Social Media mean to the Public or Consumer shows?A new form of Marketing your event or organizationAudience + exhibitors + press + speakers + experts = found in online communities
More personal for most connectionsPrivacy concernsVisual – pictures, pictures, picturesNot conducive for brand promotionTool bar can be inserted into web assets
WHAT IS LINKEDIN?SCN: 25 – 500+Way to find and reach contacts through introductions and discussionsLinkedIn GroupsComes directly into Inbox
WHAT IS TWITTER?140 character messagingFollow Me – Follow youReTweet broadcastingVery viral
Leverage Community & Network to Achieve GoalsRecruit attendeesGrow communityEnhance networkingIncrease brand awarenessRecruit exhibitorsCreate value for exhibitorsGenerate event buzzDrive online commerceSupplement current marketing effortsConduct researchProvide online event connectivityManage reputation
Four Pillars of Social Media PlaybookBuild Infrastructure and Online PresenceGrow Your Online CommunityLeverage Community to Achieve GoalsMonitor Performance Toward Goals