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Cbre Social Media Final2
- 1. What if Social Media Dramatically Changes Everything…Today? “How Social Media Impacts CBRE" Wednesday, October 14, 2009 by Stephen Nold PresidentAdvon Technologies Prepared For CBRE Fall Manhattan Sales Meeting
- 3. Social Media An umbrella term Media tools designed for social interaction, created using highly accessible and scalable publishing techniques Transforms one to many broadcasts into many to many conversations Changes people from content consumers into content producers Is a shiny new toy
- 4. It is zillions of conversations that people are having…online…24/7…right now!
- 5. Social Media is NOT A single solution The message or content A media Inbound marketing Really that new anymore
- 6. Three Parts But, are CBRE Yes - ing? listen- I Great! think is they Content/Conversation Communities Media/Tools
- 7. Comprehensive Marketing Mix Traditional Marketing + New Media Marketing
- 8. Sir Martin Sorrell WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009 WPP PLC, world's largest communications company Profit for the first half of 2009 plunge by almost 50% “We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”
- 9. What Would You Do If? …most people started using social media? …Social Media was used more than email? …commercial brokers were already seeing success with Social Media? …most people started using social media? 3 out of 4 Americans use social technology Forrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networks Nielson: Global Faces and Networked Places, 2009 …Social Media was used more than email? Social Media is the #1 activity on the Web Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008 …commercial brokers were already seeing success with Social Media?
- 10. Ben Friedland Mr. CBRE Social Media Use social networking successfully Connected with law firm 8 years ago: LinkedIn friend introduction Warm referral: met principal Advocate of LinkedIn as part of canvassing Always looking for new tools Started LinkedIn = 8 years ago, Facebook 2 years ago 30% of day looking for new business 75% is through social media
- 11. What IF? …Social Media was creating a great marketing shift …becoming the most successful way to promote your business …dramatically changing the way commercial brokers get business?
- 12. CBRE Social Media Efficiency Twitter Followers 404 Followers Facebook Page 556 fans LinkedIn Group Members: 1,282 In 7 days: 25 new members 4 new discussions 100 new news articles
- 14. LinkedIn Groups Finance Club39,590 Financial services members e-LEGAL11,192 Legal services members Society for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members
- 15. Competitors
- 18. Dell Computers: 1 million followers on twitter
- 19. $3 million in revenue
- 20. MTO Summit: 8% of audience
- 22. Walt Disney: 65,000 Happy Birthdays
- 24. Digital Thought: 20% of revenue
- 26. Valuable Transforming Can be monetized Hype and myths Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow No perfect answer Conclusions 5 Real Things About Social Media
- 28. Socialnomics – Social Media Blog
- 33. Social Media SongI’ve Been Everywhere Man
- 34. I was totin' my pack along the social media track, When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked. They asked if I was trusted and started to probe. And I said, "Listen, I've traveled every community on this here globe!”
- 35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.
- 36. I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartGather, Linkroll, Dealigg, now let’s start!
- 37. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.