1.
Oh, that exists?
And... there’s actually a job for it?

2.
Hello!
I’m Roseann Stempinski
Formally, I introduce myself as an
EXPERIENCE DESIGNER & STRATEGIST

3.
GRAPHIC
DESIGN
BRAND
STRATEGY
INDUSTRIAL
DESIGN (CCA)
EXPERIENCE
DESIGN & STRATEGY
1998 2001 2004 2007 TODAY
Over the years, I’ve worn various design hats
Ethnographer • Design Strategist • Interaction Designer • Systems Thinker & Doer
User Experience Designer • Product Designer • Brand Strategist • Graphic Designer

4.
Worked with many different companies

5.
Packaging Design

6.
Product Concept Design

7.
Digital Product Design

8.
Design Systems

9.
Design Strategy & Ethnography

10.
What is design to you?

11.
“Creating good function and form
for things or experiences.”
Jacquelyn
BUSINESS ENTREPRENEUR
“A creative problem solving
practice that focuses on the
needs of an audience.”
Armando
INNOVATION LEADER
“Design is intent.
The intention of space/
object/ interaction.”
Tirsh
PRODUCT DESIGNER FABRICATOR

12.
AESTHETIC
FUNCTION
HUMAN
UNDERSTANDING
PROBLEM SOLVING
Design is like an iceberg

13.
Why is design important?

14.
Design can solve problems
image: TARGET

15.
Design can surprise delight
image: MUJI

16.
Design can entertain
image: KULULA AIR

17.
Design can motivate
image: PRUDENTIAL

18.
What design careers exist?

19.
SPACES
SERVICES
THINGS
COMMUNICATION
Several basic design career paths

20.
WHY? WHAT IF? WHAT? HOW?
Share a process continuum

21.
Why do/ don’t
people____?
Business, Design,
Psychology, Sociology
Anthropology converge
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum

22.
How might we
____?
Why do/ don’t
people____?
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
Design Strategist
Designers of all
disciplines
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum

23.
How might we
____?
Why do/ don’t
people____?
Mediums to leverage
Rationale
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
What form(s)
should this take?
Design Strategist
Designers of all
disciplines
Experience Designer
User Experience Designer
Service Designer
Product Designer
Interaction Designer
Art Director
Graphic Designer
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum

24.
How might we
____?
Why do/ don’t
people____?
Aesthetic
Craft
Implementation
Mediums to leverage
Rationale
Brainstorming
Concept generation
Business, Design,
Psychology, Sociology
Anthropology converge
What form(s)
should this take?
Details.
Details.
Details.
Design Strategist
Designers of all
disciplines
Experience Designer
User Experience Designer
Service Designer
Product Designer
Interaction Designer
Art Director
Graphic Designer
Art Director
Graphic Designer
Information Designer
Information Architect
Fabricator
Production Designer
Design Researcher
Design Strategist
WHY? WHAT IF? WHAT? HOW?
Share a process continuum

25.
DESIGN RESEARCHER
Observe people within their culture to understand
needs uncover design opportunities.
WHY? WHAT IF? WHAT? HOW?
images: THOUGHTLESS ACTS, JANE FULTON SURI +IDEO
Anthropology, Sociology, Psychology,
Human-Computer Interaction, Journalism

26.
DESIGN STRATEGIST
Determine what to make do, why how to
innovate contextually by aligning business
goals with people’s needs.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology,
Sociology, Psychologyimage: ADAPTIVE PATH

27.
SERVICE DESIGNER
Plan organize people, infrastructure, communication
material components of a service to improve its
quality the interaction between the service provider
their customers.
WHY? WHAT IF? WHAT? HOW?
Business, Anthropology, Sociology,
Psychology, Industrial Engineeringimage: SARAH KHALID

28.
WHY? WHAT IF? WHAT? HOW?
INDUSTRIAL DESIGNER
Create craft physical products for people by
combining functionality, relevance commercial
viability with visual emotional appeal.
Anthropology, Sociology,
Engineeringimages: AMMUNITION GROUP ORAL B

29.
WHY? WHAT IF? WHAT? HOW?
DIGITAL PRODUCT
DESIGNER
Create craft digital products for people, by
businesses by combining functionality, relevance
commercial viability with visual emotional appeal.
Anthropology, Sociology,
Engineeringimage: EVERNOTE

30.
WHY? WHAT IF? WHAT? HOW?
USER EXPERIENCE (UX)
DESIGNER
Enhance satisfaction with a product experience by
improving the ease of use pleasure provided in
the interaction between the person the product.
Anthropology, Sociology,
Engineeringimage: INTUIT

31.
ART DIRECTOR
Create the concepts, visual style imagery in
advertising brand campaigns that can manifest
in numerous ways online offline.
WHY? WHAT IF? WHAT? HOW?
images: THE META PICTURE
Anthropology, Sociology, Psychology,
Writing, Journalism

32.
GRAPHIC DESIGNER
Make information visually appealing through words
typography, images, colors, /or graphic forms.
WHY? WHAT IF? WHAT? HOW?
images: FASTCO DESIGN
Anthropology, Sociology, Psychology,
Human-Computer Interaction, Journalism

33.
INFORMATION DESIGNER
Present information to be understood effectively
efficiently, as well as beautifully.
WHY? WHAT IF? WHAT? HOW?
images: CORE77 WEANDTHECOLOR.COM
Statistics, Journalism,
Political Science

34.
So, now what?

35.
“Practice safe design:
Use a concept.”
Petrula Vrontikis
GRAPHIC DESIGNER, AUTHOR, PROFESSOR

36.
Roseann Stempinski
stem-design.com
Thank you for your time interest.