3. General information
⢠United nations childrensâ Fund
⢠Promotes the rights and wellbeing of every
child
⢠Working for children for almost 70 year
⢠Work in 190 countries and territories
⢠Headquater in New York
⢠Executive Director: Anthony Lake
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4. Priorities of UNICEF
⢠Child survival and development
⢠Basic education and gender equality
⢠HIV/AIDS and children
⢠Child protection
⢠Policy advocacy and partnerships
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5. History (1/3)
1946 â UNICEF was founded by the United Nations
Goal: Providing food, clothing, health care
1953 â UNICEF is from now on part of the UN
Start of a campaign against a children´s disease
1954 â Danny Kaye becomes UNICEF´s ambassador
1959 â UN adopts children rights
Aim: Protecting children´s safety, education,
health care, shelter, nutrition
1961 â UNICEF focusses on the support of kids
education
Teacher training, classroom equipment
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6. History 2/3
1965 â Reception of the Nobel Piece Prize
Promotion the brotherhood among nations
1979 â People and organizations prove their
commitment to children
1981 â Reinforcement of the breastmilk
substitutes to support breastfeeding
Improve health of infants
1982 â UNICEF pushed rescue of many children
On the basis of growth monitoring, oral
rehydration, breastfeeding, immunization
1987 â Spark the discussion about how to protect
children and women from the economic outcome
and the poor country situation
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7. History 3/3
1989 â Human rights legislation is adopted
1990 â Summit for children
Goal: Increase the children´s health, nutrition,
education
1996 â UNICEF´s support of a study âThe effect of
children on war´sâ
1898 â United Nations picks up on topic of children
and conflicts
2001 â New campaign launched âSay Yes for Childrenâ
Initiative of the Global Movement for Children to
integrate every citizen with the aim to support
children´s live
2002 â First session dedicated to children to rekindle
dedication to children's rights
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11. Management
⢠UNICEF is supported by voluntary funds. Governments
contribute two thirds of the resources; private groups and some
6 million individual donors contribute the rest through National
Committees.
⢠Country office carries out UNICEFâs mission through a unique
programme of cooperation developed with the host government.
⢠Regional offices guide the work and provide technical
assistance to country offices as needed.
⢠Overall management and administration takes place
at headquarters.
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12. Management
⢠Specialized offices include the Supply Division, based in
Copenhagen, which provides essential items as the
majority of life-saving vaccine doses for children in
developing countries.
⢠It operates the Innocenti Research Center in Florence
⢠Offices for Japan and Brussels, which assist with fund-
raising and liaison with policy makers.
⢠36-member Executive Board: Establish policies
Approve programmes
Financial plans and budgets
Guiding and monitoring all of the works.
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13. Organization
⢠UNICEF is a private, self-governing, non-for-profit
organization on behalf of children in 190 countries
⢠Different country offices carry out UNICEF's mission
according to their unique programs of cooperation
developed with the host government
⢠The organization consists of head quarters, supply
division, innocent research center, 34 national
committees, individual donors and a 36-member
executive board. (UNICEF, 2016)
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15. Digital marketing strategy
⢠Encouraging public support, participation and action
(donations)
⢠Ensuring greater transparency and accountability
⢠Increasing and sustaining relationship-building and brand
awareness
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16. Digital marketing strategy
⢠Encouraging public support,
participation and action (donations)
⢠Ensuring greater transparency and
accountability
⢠Increasing and sustaining
relationship-building and brand
awareness
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17. General information: History
⢠Website (and seperate Online Shop)
⢠Display advertising (Banner, Images,
Videos)
⢠Social Media
⢠Blogs
⢠Podcasts
⢠Open data portal (Statistics)
⢠E-mail Marketing (Newsletter)
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20. References
⢠https://www.unicef.org/about/who/index_introduction.html
⢠http://open.unicef.org/
⢠https://www.unicef.org/publications/files/UNICEF_Annual_Report_2015
_En.pdf
⢠USIP (2016) Guide for participants in peace, stability, and relief
operations. Available at: http://www.usip.org/node/5602 (Accessed: 2
December 2016).
⢠UNICEF and Sasha, Z. (2016) How UNICEF works. Available at:
https://www.unicef.org/about/structure/ (Accessed: 2 December 2016).
⢠Nutrition Supplier Meeting (2015) Supply division. Available at:
https://www.unicef.org/supply/files/1_UNICEF_Supply_Divisions_Procur
ement_of_Nutrition_Supplies_Francisco_Blanco_UNICEF_SD.pdf
(Accessed: 2 December 2016).
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