Presentazione sulla Gamification tenuta allo Young Digital Lab di Milano.

1. GAMIFICATION
le dinamiche del gioco applicate al business
Stefano Mizzella Stefano Besana

2. Play is the only way the highest intelligence of
humankind can unfold
Joseph Chilton Pearce
the opposite of play is not work is depression
Brian Sutton Smith
games are unnecessary obstacles we volunteer to tackle
jane mcgonigal

6. a bit more complex

8. Competition

9. cooperation

10. finding the balance
clear goals
no ego
Concentration
Sense of Control
Autotelic experience
distorted sense of time
immediate feedback
no body needs
balance skill vs challenge

16. serious game
games designed for the purpose of solving a problem
Although serious games can be entertaining their main purpose
is to train investigate or advertise

17. http://www.youtube.com/watch?v=hphjZIL0sh0
inspire a new generation of plant managers

18. Players have to successfully serve customers during different shift scenarios

19. The most efficient drivers are given virtual bronze silver gold
and platinum medals

20. http://www.youtube.com/watch?v=kIn-IcR3umQ
Solve real world business environmental and logistical problems
Learn how technology can revolutionize these industries
Explore ways to accelerate process change

21. points
positive emotions
leaderboards
relationships
levels
meaning
achievements badges
accomplishment
next level
from gamification to gameful design

22. http://www.youtube.com/watch?v=JUCi85sg68M
invent the future save the world

23. http://vimeo.com/9094186
Evoke is your crash course in changing the world

24. Stefano Mizzella vs Stefano Besana
Social Media Strategist at Social Learning Consultant at
OpenKnowledge OpenKnowledge
www.socialmediascape.org www.sociallearning.it
in/stefanomizzella in/stefanobesana
stefanomizzella stefanobesana