1. social media + photo guide

2. Facebook
• Try to limit posting to just once a day, but post multiple times a week
(aim for 2 or 3 days a week)
• Use images along with your post (they get more traction)
• When taking your pictures, keep in mind that you will be posting it in
vertical alignment (pictures should be in a horizontal orientation)
• All images should be sized to 403 pixels x 403 pixels before being
posted to Facebook
• Do not post any pictures with faces of children whom we don’t have
photo releases for (shoot hands and back of heads are a good way to
avoid this while still getting a picture of kids interacting with the exhibit)
• Do not anthropomorphize animals or post in an animal’s “voice”
• If you want to comment on the CuriOdyssey page as yourself, you’ll
need to switch who you’re commenting as in the “edit” button
• Vary posts between showcasing the animals, exhibits and promoting
any other CuriOdyssey initatives
• A good way to start of posts is by asking a question that tries to inquire
about a subject like “Did you know?”
• The reasoning behind this is because we want to promote the message
that CuriOdyssey is about learning and that people can learn interest-
ing things about animals and science through our social media as well
• Be more interactive with users by asking them to guess the animal? or to
caption funny pictures
• Post about when new animals arrive and when animals die, this will
give people a stronger emotional bond to the brand by being honest
about animal’s health status
Example post above showcases the cascade exhibit

3. Twitter
• Try to limit to posting just once per day (unless
we’re using for Mobile Museum or another off-site
event) but try to post a couple of times a week
• Please don’t exceed the 140 characters to which
you’re limited
• To post a link on Twitter, please use Bitly (please
note posting a link limits your characters to 117)
• https://bitly.com/; Login: CuriOdyssey; Password:
Curious1
• It would be great to try out a new hashtag initiative
#ScienceSpot with our science observations
• Please don’t post any faces of children for whom
we don’t have photo releases (backs of heads OK)
• Please don’t anthropomorphize animals or post
in an animal’s “voice”
• Try to post as many high quality photos with tweets
as you can
• When posting about animals and exhibits start with
questions or active words - “Did you know?” is a
good starter
• Interact with other similar companies on Twitter
more often (use Twitter as a networking tool to talk
to other businesses
• Try to interact more with people who @CuriOdys-
sey about their experiences (do this by looking up
CuriOdyssey on Twitter, or using Tweetdeck)
• Experiment with the hashtag #learnmore to spark
conversations about CuriOdyssey exhibits and ani-
mals and also to get people on Twitter to associate
CuriOdyssey with education and learning
• Pictures posted to Twitter must be saved in a 2 x 1
aspect ratio
Example post above showcases Cascades exhibit

4. Instagram
• Advertise to CuriOdyssey customer’s to share
their experience on social media (specifically
share pictures via instagram)
• If possible track people who @ or #curiodyssey
and regram their pictures onto the CuriOdyssey
page
• Post the most high quality and visually stunning
and appealing photos you can take
• Post some animal and exhibit photos with short
and educational captions at least once a week if
you can
• Alternate between posting animal, exhibit and
promotional CuriOdyssey event photos
• Experiment with using the #learnmore in the cap-
tions to help Instagram users to associate with
fun and educational
• Be more interactive with users by asking them to
guess the animal? or to caption funny pictures
• Experiment with the video feature on Instagram
to demonstrate exhibits or to advertise the wild-
life weeeknd shows or to advertise the otter and
bobcat feedings
Example post showcases the Great Horned Owl, Solo for Owl Awareness Day

5. Pinterest
• Pinterest should mainly be used to communicate with the older female
audience
• The Pinterest demographics consists mainly of women somewhere be-
tween 30-55
• Highly recommend to take advantage of this by posting more wedding
pictures to advertise CuriOdyssey as a potential wedding venue
• Posting pictures of animals would also get traction from this audience
• Pinterest is great for showing off things like infographs
• Make Pinterest boards title’s seem more active and interesting
Example post above showcases a CuriOdyssey wedding

6. Social Media Promotional Posts
• A great way to promote special CuriOdyssey visitor events is by
posting promotional posts on social media
• These posts can also be a great way to create a relationship
with everyone who follow CuriOdyssey on social media
• A great way to create anticipation for the event is by doing a
countdown with pictures and facts or information about the event
on Facebook or Instagram
• It is also a great way to remind people about the event happen-
ing
• Pair promotional posts with pictures to get more traction
• Link to the website where they can learn more about
• Be more interactive with users by asking them to guess the ani-
mal? or to caption funny pictures
• Capitalize on posting something and tying it to a holiday or
special occasion
Example post above is a promotional post for CuriOdyssey’s Reptile Day

7. Social Media Tools
• Nationbuider - is good for learning more about social media followers, tracking social media acitivity and helping build an on-
line campaign
• Canva - is good to make really quick like Facebook/Twitter banners or promotional social media post; this tool is essentially
much easier photoshop without any of the photo editing options but it has really nice layouts, backgrounds, texts and pictures
that would be able to create well designed photos for social media
• Pablo - qucik and easy way to put text over a nice background, this would be good to use for animal or exhibit facts to post
onto social media
• Scoop It - is useful to help schedule social media posts and analyze social media metrics, also has the ability to make newletters
quickly and a good resource to find news on animals, zoos, museums and science
• Buzzsumo - is good for discovering the most shared content across all social networks, find influencers in certain topic areas and
content alerts to see content mentioning specific keywords
• Hashtagify - good for finding unique hashtags for social media campaigns
• Little Bird - makes it easy to discover people who regularly engage with your brand or space, helps find out what is being
shared by these people, and analyze this data
• Commun.it - helps manage Twitter by finding key infleuncers, is equipped with Twitter Analytics and is able to schedule tweets
• Social Mention - is good for finding mention of CuriOdyssey on any social media platform
• Talkwater - keeps you updated on all animal and science happenings

8. Guide to shooting Diego
The best way to shoot Diego, the Channel Island Fox is from inside the cave and to shoot him when he is sleeping on the
tambark or when he is sleeping on the rock on the left side of his habitait (stand on the right most side of the enclosure to get
a shot of him when he is up on the rocks). The best times to shoot Diego are either during the morning before CuriOdyssey
opens or later in the afternoon between 2-4. Diego can usually be found sleeping in the small enclosure in the front, it is not
recommended that you shoot him from here though because there is a lot of glare from the glass.

9. How to shoot the Golden Eagles and Vultures
CuriOdyssey has two Golden Eagles named Ishta and Orso. I rec-
ommend that you shoot the Golden Eagles with a bigger lens so
that you can get close ups like the one on the left. I recommend you
shoot on the side with the glass, since the fencing can get into the
way of your photo even if you zoom in a lot. In my opinion the best
time to shoot the Golden Eagle is in mid morning and the afternoon
There are three Turkey Vultures, two are on exhibit while the other
one suffers from cataracts and is with the keepers. The best way to
shoot the Turkey Vultures is to either ask Wildlife Director, Nikii if you
can got to the back and shoot the one back there. The other way is
to shoot the two on exhibit at around 9:30, when the keepers are
cleaning their cages. If you ask them to they might let you in to shoot
the birds, which is better because it is very hard to shoot outside the
wire fence.

10. Guide to shooting Frankie & Caro
CuriOdyssey has two bobcats named Frankie (on the left) and Caro (on the right). I recommend you shoot them from the
glass side as it is hard to get a good shot between the wires from the caged side. I really like shooting them on the rocks as
you can see from the photo on the right, Caro likes to sit up by the rocks in the very upper right of his enclosure. He remains
there for a while and having a camera will intrigue him enough for him to stare at you. However you can also take pictures
of them on the tambark or in their little net hammock, although they are usually sleeping. The best time to shoot them is
porbably mid-morning, after their feeding time which is 1 and late afternoon near closing somewhere between 3-5.

11. Guide to shooting the Raccoons
At CuriOdyssey there are currently 4 raccoons, two adults and two younger ones (younger one pictured in the bigger pic-
tures and the two adults in the smaller pictures. The best way to shoot them is from inside the cave side, you can shoot them
on the other side but I find that they don’t appear on that side that often. Usually the best places to shoot them are when
they are on the ropes however watch out for the space on the far right, you can shoot them there but I find that the glare is
much more prominent on that side. The younger ones might be harder to shoot because they tend to move around a lot quick-
er than the older ones. The best time to shoot the raccoons seems to be in the afternoon specifically late in the afternoon like
3-5, however it is helpful to go and see if you can shoot them because they might be out and about during that time as well.

12. Tips on shooting the some of the birds in the aviary
This is one of the two roadrunners at
CuriOdyssey, personally I don’t think ei-
ther of the roadrunners are all that fast.
Although one of them has one anputat-
ed toe, so that might hinder his speed.
However the roadrunners can excep-
tionally hard to find in the aviary. When
you do find them, it can be hard to get
them still for a while, but once you do
take as many photos as possible because
you might be able to find them that well
the next day. The best times to shoot the
roadrunner are in the morning between
9-10:30 and in the afternoon around 1.
This is CuriOdyssey’s Great Blue Heron,
John. The best way to shoot this magnifi-
cent bird is in the sunlight of course. She
tends to go over to stand on one of the
rocks by the pond ocassionally during
the afteroon. You can also get shots of
the Great Blue Heron when she is in
the shade in the morning, however you
might want to wait till 10 or 11 for it to
get brighter before you start shooting.
This is CuriOdyssey’s Black Crowed
Night Heron. This bird is extremely hard
to shoot most of the time because he is
way up in the tree. However rarely in
the morning he comes down and sits on
one of the lower branches in the tree.
You will most likely have to edit your
photos still because it will still be quite
dark. The Black Crowed Night Heron
has only one eye so be mindful when
shooting and try to get only his profile.

13. Guide to shooting Gunter & Bella
CuriOdyssey has two otters Gunther & Bella and it is extremely hard to shoot these two.Otters are extremely fast swimmers,
so don’t count on getting a picture of these guys in the water. Although you can try shooting them in the small cave area,
however I find that the glare is too strong usually to get a decent shot of these guys. Something else to be aware of is that
the otters seem to have a sixth sense and know when you’re shooting and as you as you’re about to take your shot they
move away. My advice for shooting the otter is to already have yourself set up and ready to shoot and to go to shoot by
the glass closest toward the end of the cave exhibits. The otters will mostly likely be very attracted to your camera and come
running out of the water and then I’d usggest just taking as many pictures as possbile with the quickest possible shuter. Some-
times the keepers put a small black pool and fill it with water and place it in front of the glass. This is the most optimal time to
shoot these guys, so take advantage whenever you see it and be as patient as possible.