1. Social Media for Corporate
Innovators and Entrepreneurs
- Add Power to Your Innovation Efforts
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

2. media are key drivers forChanger for Innovation
Social Media: A Game o

3. …tools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Communities, idea platforms, Twitter and LinkedIn
Go beyond customer service, marketing, B2C!

4. Identify and interact with innovation partners
Generate more ideas, faster
Get market and competitor insights
Promote corporate innovation capabilities

5. Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH

6. Whirlpool, GSK on LinkedIn
SAP, IBM and Psion tap into communities
GE got valuable insights with Ecomagination
Sanofi-Aventis got 4-5 years of ideas in six months

8. What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As

9. Benefit today
No benefit today, BUT
future expectations
No benefit today, AND
no future expectations Innovation (R&D, product & process development)
Do not know In which ways has your organization benefited from the
use of social media? (external focus)
Increased feedback and inspiration to
product- and process development with
customers and external partners
Improved market insights, trends,
technology development, competitor
initiatives etc.
The open innovation process has a
positive impact on the market – before
marketing and sales
Improved access to cooperation with
external innovation partners
Faster development cycles related to the
development of new products and
processes
Credit:SocialSemantic.eu

10. Understand OI strengths / weaknesses
Map social media competence / opportunities
Experimentation + Documentation = Change
Get corporate guidelines in place

11. 11

12. Researchers
Communicators (writers, but not corpcomm!)
Networkers and speakers (real world)
Digital natives

13. Employees are not individuals
Creative commons, equal share
Layer approach in communities
Let go of IP

14. Direction, training, time – and courage to
leave the comfort zone and be visionary!

15. Cases, Webinar, Questions?
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

16. 13.15: Morning reflections
13.30: Dealing with IP issues
14.30: Break
14.50: Communicating through Social Media
15.30: Other issues
16.00: Closing remarks
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Google+: Stefan Lindegaard

17. Make ecosystem visible and connect partners
Build on the ideas of others
Share quality insights and develop skills
Physical and virtual interaction goes hand-in-hand