The presentation covers high-level SEO tips for web developers. Start with these basics to ensure your web development isn't impeding your online marketing strategies.
References:
http://moz.com/beginners-guide-to-seo
http://www.mattcutts.com/blog/site-speed/
http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
http://www.internetlivestats.com/google-search-statistics/
http://www.internetlivestats.com/google-search-statistics/
http://www.marketingcharts.com/wp/online/global-marketers-still-rate-seo-email-marketing-as-tops-for-roi-28385/
http://moz.com/learn/seo/duplicate-content
http://moz.com/learn/seo/redirection
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