Startup Village finalist

1. 1. START THE DIALOG WITH CONSUMERS
2. ENGAGE INTO PRODUCT CHOOSING PROCESS
3. INCREASE UP-SELL & CROSS-SELL
AddReality is a service for an in-store communication with customer
using interactive displays based on tablet and other devices

2. 60%OF DECISIONS TO BUY
ARE MADE AT THE
POINT-OF-SALE
LOW QUALIFICATION
OF STAFF
IN 70% OF CASES
AVOID DIALOGUE
NEW CULTURE
OF CONSUMPTION
Problem:
UP TO 20% REDUCTION
OF UP/CROSS-SELL
UP TO 50% REDUCTION
OF AVERAGE VISIT TIME

3. We are selling SaaS and OEM licenses
of our software for setting up and
control in-store customer facing
devices. For government, retail, malls,
quick service restaurants and cinemas.
INCREASE CONVERSION OF
SPECIAL OFFERS BY 20%
VISIT TIME INCREASE BY 15%
REDUCE COST BY 80% ON
OUT-OF-HOME ADVERTISING

4. The border between online and offline shopping disappears.
Best online instruments, right in stores.
«CENTRE OF EXPERIENCES» OFFLINE STORE

5. 1. VISUAL PROJECT CREATION WITHOUT PROGRAMMING

6. CENTRALIZED MANAGEMENT OF
CONTENT AND EQUIPMENTS ALLOWS TO:
SAVE MONEY FROM 30% ON IT-SUPPORT
2. PLAYBACK ON POINT-OF-SALE AND CONTROL DEVICES

7. Audience attention analyses. Raise
efficiency through content changes
based on analytical data and goals
setting.
3. REAL-TIME ANALYSIS OF CUSTOMER BEHAVIOR

8. 3:36 AVG. TIME OF INTERACTION
EVERY 5th INTERACTION LED TO A SALE
600+ SALES WEEKLY
BIG BRAND DECIDED TO TELL ABOUT
ADDREALITY IN PUBLIC
We create this case with partner for
1 week.
No prior offers similar like
AddReality.

9. MODULAR ARCHITECTURE LETS START ANY SCENARIO ON ANY DIGITAL EQUIPMENT WITHIN ONE SYSTEM

10. • A SUBSCRIPTION LICENSE FOR A SINGLE DEVICE
SOFTWARE COSTS FROM $220 TO $520 PER YEAR
1 CLIENT = ABOUT 100 LICENCES
• Sale of InHouse licenses per device.
• Sale of OEM licenses per device.
• In plan. Access to the Analytics system per mo (per device).
• In plan. Access to the Analytics API.

11. HOW WE SELL LICENSES TO OUR SOFTWARE?
Affiliate funnel Inbound
marketing,
direct activities

12. 3 OFFICES // 47 PARTNERS
*RUSSIAN FEDERATION/USA/UAE
From 40% revenue share
from sold licenses.
The opportunity to Up-Sale to
current customers. The clients
do not need a third-party
service providers.
Single modular platform for creating
digital in-store eco-system.

13. DIGITAL SIGNAGE MARKET AND PLANS
Overall market in Russia is $650m in 2015
Software market is $115m in 2015
Our target IS 2% in 4Q 2016
Overall market in Middle East is $720m in 2015
Software market is $175m in 2015
Our target is 2% in 4Q 2016

14. 9 PROFESSIONALS IN CORE TEAM // 3 CO-FOUNDERS
SERGEY GALEEV // CEO
Experience in executive activities in
IT sphere, advertisement business,
BTL, event. Since 2009 has created
4 of the project in IT and fashion
industry. 1 work at the international
level.
ALEXEY REKISH // CTO
OpenCV, computer vision, video
processing and broadcasting,
complex solutions for TV-channels
and video portals, such as Head
Hunter, Peretz TV, Novy TV. 8 years
in IT.
GEORGE CHEISHVILI // CFO
Experience in executive activities
is 10 years. TV company “RealArt”,
production director of programs
“Fight Club” on MTv, establishment
and promotion of the restaurant.

15. ADDREALITY develops one
of the most profitable and fastest growing markets.
Was founded in 2012
Start sale in 4Q 2014
Development registered in U.S.
3 offices in US/Russia/UAE
In pipeline 10 000 devices around the world
WE ARE LOOKING FOR INVESTMENT $240 000
For marketing, product, intellectual property.

16. GALEEV@ADDREALITY.COM
ADDREALITY.COM
AddReality is a service for an in-store communication
with customer using interactive displays.
It increases cross-sale and improves service.