“Startup Toolbox” is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over traditional methods and help entrepreneurs make the most of their limited resources. It is a practitioner-level event focused on specific tools rather than broader theory
This event was held at NewsCred's office in Dhaka, Bangladesh on November 19, 2013
3. Agenda
Welcome
&
Overview
of
Startup
Tools
Nash
Islam,
CEO,
G&R
Ad
Network
Akhoni.com
–
A
Journey
Towards
E-‐Commerce
RevoluNon
Shameem
Ahsan,
CEO,
Akhoni.com
Product
Management
&
Project
Management
Milon
Nazimudduala,
Chief
Product
Officer,
G&R
Ad
Network
Social
Media
&
Easy
MarkeNng
Riyad
Husain,
CEO,
Magnito
Digital
How
to
Be
Found:
The
Art
&
Science
of
SEO
Al-‐Amin
Kabir,
CEO,
DevsTeam
Succeed
with
BizSpark
&
Visual
Studio
Tanzim
Saqib,
Developer
&
PlaVorm
Evangelist,
MicrosoW
Community
Panel
Discussion
4. Welcome
&
Overview
of
Startup
Tools
Nash
Islam
CEO,
G&R
Ad
Network
5. What’s
Happening
This
Week
Mon,
Nov
17
StartupBashBD
Kick-‐off
Fri,
Nov
21
Must
Have
Skills
–
Part
1
Tues,
Nov
18
Startup
Toolbox
Sat,
Nov
22
Must
Have
Skills
–
Part
2
Wed,
Nov
19
Investors
&
OpportuniNes
Sat,
Nov
23
The
Entrepreneurial
Community
Effect
NewsCred
office,
Banani,
Dhaka
NewsCred
office,
Banani,
Dhaka
NewsCred
office,
Banani,
Dhaka
Thurs,
Nov
20
Technology
&
Social
Good
EMK
Center,
Dhanmondi,
Dhaka
EMK
Center,
Dhanmondi,
Dhaka
EMK
Center,
Dhanmondi,
Dhaka
Bri[sh
High
Commissioner’s
Residence,
Baridhara,
Dhaka
6. Startup
Toolbox
is
about
sharing
the
tools
that
entrepreneurs
can
use
to
build
and
grow
their
business.
This
session
is
focused
on
digital
tools
that
provide
leverage
over
tradi[onal
methods
and
help
entrepreneurs
make
the
most
of
their
limited
resources.
33. National Data supports significant eCommerce growth
Disposable Personal Income:
21.5% growth in last 5 years
Bangladesh GDP: Annual
change +6.32 (2012)
140
Thousand Dollar
Billion Dollar
120
100
80
60
40
20
0
2005 2006 2007 2008 2009 2010 2011 2012
400
380
360
340
320
300
280
260
240
220
200
Year
Mobile Phone Users: 217%
growth in last 5 years
180
160
140
120
100
80
60
40
20
0
2005 2006 2007 2008 2009 2010
2011
Consumer Spending:
70% growth in last 5 years
million
Billion Dollar
100
80
60
40
20
0
2005 2006 2007 2008 2009 2010 2011 2012
Population
Mobile Phone Users
2005
2006
2007
2008
2009
2010
2011
2012
NB: Data source World Bank
33
34. Internet users in Bangladesh: 210% growth
Facebook Users: 175% growth
in last 8 months
Internet users: 210% growth
in last 3 years
12,000,000
6,000,000
10,000,000
5,000,000
8,000,000
4,000,000
3,000,000
6,000,000
2,000,000
4,000,000
1,000,000
2,000,000
0
0
2005 2006 2007 2008 2009 2010 2011 2012
2010
§
Facebook users in Bangladesh: 5.60 million
§
3G service is becoming a boom for ecommerce.
§
Internet subscription charge is going down
§
Sep, 2013
Total Internet subscribers : 35 million (June, 2013, According to BTRC)
§
2012
Mobile subscribers : 106.934 million (July, 2013, According to BTRC)
§
2011
low cost smart phones are widely available.
34
35. Electronic Money Transactions
3.1million debit/credit card
holders in Bangladesh
1.9 million debit cards
1.2 million credit cards
USD 764.33 million
POS transactions in 2012
13 million
bank accounts in 2012
35
36. Market Size
Bangladesh GDP Forecast*
Bangladesh GDP:
According to McKinsey:
By 2015: Internet contribution to
GDP in aspiring countries will be
3.3%
150
145
Billion Dollar
2012: $ 115.609 billion
2015: $ 137.692 billion
140
135
130
GDP Growth
125
120
115
110
2012
Hence in Bangladesh by 2020:
Internet contribution to GDP will
be $ 4.544 Billion (assuming
additional 5 years needed
than aspiring countries)
2013
2014
2015
2016
* @ 6% growth
According to MasterCard Bangladesh
Our eCommerce growth rate is 40% than
previous year and our eCommerce market
opportunity is $20 billion.
36
37. Akhoni.com is the pioneer
and ecommerce industry leader in Bangladesh
Akhoni.com Vision
To become number one consumer internet
brand of Bangladesh
How Akhoni.com Works
Akhoni.com Mission
We increase sales of our merchants and
create wonderful buying experience for the
consumers. We create happiness for our
merchants and consumers.
Target Customers
Our most targeted customers are young
working professionals and university going
youths.
Existing Verticals
Our target verticals are Fashion,
Electronics, Beauty, Health, Book, Home
and Kitchen, Gift Item, Fragrance.
37
42. Some Successful Offers
Football match tickets
We have sold thousands of tickets over night.
8K pageviews of the deal. BDT 1.5 million
transaction in a day.
T-shirt Sales
Mango Festival Online
People were so excited to have garden fresh
mangoes delivered to their doors. 42 thousand KG
mango sold in few days.
Gym Membership
Over 1000 t-shirts sold in a short campaign
BDT 2 million transaction in a week.
42
43. Akhoni.com Achievements
ü Akhoni.com is the most visited eCommerce website in Bangladesh
ü According to Alexa, Akhoni.com is in top 50 most visited Bangladeshi website from
Bangladesh
ü According to SocialBakers.com report, Akhoni.com is one of the top 10 most popular
brand page on facebook in Bangladesh
ü We have 287,000 fans on our facebook page
ü We are getting 370K page-views in our website every month.
ü According to Red Herring, Akhoni.com is in the top 200 emerging startups in Asia
43
48. Muhammad
Nazimuddaula
Chief Product Officer, G&R
milon@gandr.com.bd
1982: Born in Rangpur
2001: Started BFA at DU
2003: Started career as an Animator
2004: Designer at Advertising
2005: Web Graphic Designer
2008: Started MFA at DU
2010: Co-founded G&R
69. there is no good in
reinventing the
wheel
most of the resources you’re looking
for are available, you just have to find it
0
1
70. Murphy is right,
may be you’re not
it happens most of the time in
launching a new feature – some issues
arise which were never expected
02
71. its never too late to
do the right thing
the definition of web is changing
everyday. no matter how much cost
was involved, Microsoft had to
shutdown ie6
03
82. The world has changed
Contents
4 billion
hours of YouTube Videos watched every month
100 billion
searches everyday
30 trillion
unique URLs in the web
1.5 million
Android activations per day
Source : presentation by Bridgette Beam at Google Search Summit 2013
@riyadhusain
SOCIAL
MEDIA
&
EASY
MARKETING
85. Contents
SOCIAL
MEDIA
&
EASY
MARKETING
Riyad
Husain
CEO,
Magnito
Digital
@riyadhusain
SOCIAL
MEDIA
&
EASY
MARKETING
86. Leveraging
Contents social
media
to
market
your
startup
§
§
§
§
§
Digital
Presence
Drive
Contents
Manage
your
PR
Community
Engagement
Useful
Tools
@riyadhusain
SOCIAL
MEDIA
&
EASY
MARKETING
95. Community
Contents Engagement
-‐
Partnerships
Partner
Venue partner in
over 3 events
Digital partner
Digital partner in
TEDx Dhaka
2013 event
Digital partner
in pitch2win
competition
Sponsor
@riyadhusain
SOCIAL
MEDIA
&
EASY
MARKETING
Digital partner in
Dell Social
Innovation
Challenge
108. How
to
Be
Found:
The
Art
&
Science
of
SEO
Al-‐Amin
Kabir
CEO,
DevsTeam
109.
110. The Search Fact
• Every minute, Google receive 20,00,000 search
queries!
• 61% of Global Internet Users research products
online!
• 60% of all organic traffic goes to top 3 result and
75% of users never visit second page!
112. Let me introduce myself!
Al-Amin Kabir
Internet Marketing Strategist
Managing Director at DevsTeam Limited
fb.com/iamalamin
@iamalamin
alamin@devsteam.com
113. How Google rank a site?
The Google Ranking
Procedures are similar
to the procedures of
traditional Bengali
Marriage!
• Bride First!
• Reputation
114.
115. Making Your Site Smart!
• Clean Permalink
• Post Detailed Content
• Use of Social Sharing Buttons
• Focus Keywords on Content
• Use Outbound Links
• Multimedia Files
• Easy Navigation
116. Using Wordpress? You’re 80% of the Way There
“(Wordpress)
is
a
fantas[c
piece
of
soWware,
it
makes
your
site
easily
crawlable
by
search
engines,
solves
some
80-‐90%
of
mechanics
of
SEO
and
is
the
first
big
step
anyone
can
take
towards
crea[ng
a
popular
online
business.”
Other
SEO
friendly
CMS
-‐>
117. Great Content + SEO + Social Really Works.
Great
Content
+
SEO
Friendly
+
Social
Sharing
+
Link
Building
=
Higher
Rankings
More
Followers
More
Readers
=
Virtuous Cycle of
Inbound Marketing!
More
Influence
134. BizSpark – a Global Program for
Startups
Microsoft BizSpark is a global program that
provides free software, support and visibility to help
startups succeed. Over 50K startups have joined
BizSpark in 100+ countries. The three year program
is free of charge and gives startups:
Eligibility
To qualify, startups must be:
›
›
›
Software
• Three year access to
current, full-featured 900
titles of software
development tools
• $150 of monthly
Windows Azure benefits
to quickly build, deploy
and manage web
applications
100+ Countries
Support
Visibility
• Professional technical and • Profile, Offers and Events
product support
• A connection to the
• Unique and valuable offers BizSpark ecosystem,
from the BizSpark Network giving startups access to
Partners to help run your
investors, advisors and
business
mentors
• Two free MSDN Support
Incidents.
Developing Software
Privately held and
generating less than
U.S. $1M in revenue
per year
Less than 5 years old
Access to featured
Microsoft Technologies:
• Opportunities to achieve
marketing visibility
50K Startups
http://bizspark.com
3
