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What we'll cover
Why do people create startups?
Why do people create startups? 
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Why do people create startups? 
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Why do people create startups? 
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Why do people create startups? 
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• 
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What is a startup?
What is a startup?
What is a startup?
What is a startup?
What is a startup? 
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• 
• 
•
What is a startup? 
• 
• 
• 
• 
• 
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What is startup success?
What is startup success?
What is startup success?
What is startup success?
What is startup failure?
What is startup failure?
What is startup failure?
How can a startup end?
How can a startup end? 
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How can a startup end? 
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•
How can a startup end? 
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• 
•
How can a startup end? 
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How can a startup end? 
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What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
What is the biggest risk?
 
 

Product risk: Problem/Solution Fit
Product risk: Problem/Solution Fit
Product risk: Problem/Solution Fit
Product risk: Problem/Solution Fit
Product risk: Problem/Solution Fit
Market risk: Product/Market Fit
Market risk: Product/Market Fit
Market risk: Product/Market Fit
Market risk: Product/Market Fit
Market risk: Product/Market Fit
Market risk: Product/Market Fit
Who is your customer?
Who is your customer?
Who is your customer?
Who is your customer?
How big is your market?
Customer Validation
Customer Validation 
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Customer Validation 
Product / Market Fit 
=
Customer Validation
Customer Value
Customer Validation 
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Customer Validation 
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Customer Validation 
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Customer Validation 
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Customer Validation 
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Define – articulate your UVP
Define – articulate your UVP
Find – Create your Conversion Funnel
Find - Define a Conversion Funnel
Engage – Build an MVP to test
Engage – Build an MVP to test
Engage – Build an MVP to test
Engage – Build an MVP to test
Measure - Product/Market Fit
Measure - Product/Market Fit
Pivot or scale
When is Product/Market fit?
Startup Development Fundamentals - Startcelerate workshop

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