Drive is the fire in your company’s belly. It starts with a spark of creativity and becomes an obsession shared by employees, customers, and prospects. Drive is a powerful thing. Whether you want to disrupt the competitive landscape or take over the entire market, your Drive has to be at the core of your company’s marketing Message, Brand, and Promotions. Watch the recording here: http://www.youtube.com/watch?v=vB4Nr15yKnM&feature=youtu.be

1. PUTTING DRIVE INTO GEAR
EXECUTING ON YOUR COMPANY’S
OBSESSION TO ACHIEVE MARKET SUPREMACY
The Starr Conspiracy and LAROCQUE

2. HOUSEKEEPING
60 minutes
#DRIVEWEB
@StarrConspiracy
@LAROCQUEinc

3. PRESENTERS
BRET STARR
Founder and CEO
The Starr Conspiracy
GEORGE LAROCQUE
Founder and President
LAROCQUE
#DRIVEWEB

4. Your business needs to
be anchored in your
obsession.
#DRIVEWEB

5. Drive is the fire in
your company’s
belly.
#DRIVEWEB

6. Messages can’t be developed in a vacuum.
Your Drive and Obsession must flow throughout.
Each audience needs to hear a different message,
but those messages should also be related.
DRIVE REACHES THREE
MAJOR AUDIENCES
#DRIVEWEB

7. DRIVE
Obsession
Boundaries
Legacy
Archetype
#DRIVEWEB

8. DRIVE IS AT
THE CENTER
#DRIVEWEB

9. EXECUTING ON DRIVE
Drive isn’t a grand idea that only
lives in theory. It’s a principle that
must inform your execution.
#DRIVEWEB

10. COMPANY X
The challenge:
Getting growth right
#DRIVEWEB

11. COMPANY X —
DEVELOPING DRIVE
Who are the
people who define
your company culture?
#DRIVEWEB

12. COMPANY X — DRIVE
Obsession: Succeed
Making a difference requires taking
advantage of opportunities when they arise.
#DRIVEWEB

13. COMPANY X — DRIVE
Boundary: Keep our word
Doing the right thing for everyone means
doing what you say you’ll do.
#DRIVEWEB

14. COMPANY X — DRIVE
Legacy: Make technology
invisible
It isn’t going to be easy.
#DRIVEWEB

15. COMPANY X — DRIVE
Archetype: Hero
CHARACTERISTICS
Courageous
High ideals
Strong
Goal-oriented
Disciplined in the face of obstacles
UNDERLYING EMOTIONAL HUNGERS
Take action and get the job done
Speed
Strength
Skill
#DRIVEWEB

16. COMPANY X — ALIGNING
WITH THE ORGANIZATION
It’s not enough to identify your
Drive. You have to implement it.
In order to effectively integrate Drive into the core of everything
you do, each and every employee needs to fully understand your
company’s Drive, what it means, and why it matters.
#DRIVEWEB

17. COMPANY X — MESSAGE,
BRAND, AND PROMOTION
#DRIVEWEB

18. PUTTING DRIVE INTO GEAR
Marketing decisions are
business decisions.
A company’s success comes from making the right decisions
at the top. Marketing decisions aren’t just about colors for logos
and giveaways at trade shows. These decisions tell you which
line of business to be in, which logistics provider you should
trust your products with, which employees to hire, and which
markets to pursue.
#DRIVEWEB

19. FOLLOW THE
HONEYCOMB
#DRIVEWEB

20. BE TRUE TO YOUR
OBSESSION
It’s nothing
to be ashamed of.
Companies that try to be something they’re not, fail.
#DRIVEWEB

21. WHAT'S NEXT?
#DRIVEWEB

22. #DRIVEWEB
INFLUENCEHR.COM
Transform your marketing strategy
10.28.13
INFLUENCEHR N.Y.

23. QUESTIONS?
#DRIVEWEB

24. GET IN TOUCH
THE STARR CONSPIRACY
thestarrconspiracy.com
LAROCQUE
larocqueinc.com
#DRIVEWEB

25. THANK YOU
#DRIVEWEB