Breakups hurt. But they can hurt real good, too. History is replete with breakups that greatly benefited both parties. Whether it’s personal or business — like your relationship with a marketing and advertising agency — it might all boil down to knowing when you have a dead shark and conceding that it’s time to move on to new waters. Breaking Up: The Start of Something Great is a condensed history of great breakups — from the Precambrian era, about 4 billion years ago, through Brad and Jennifer. The universe is constantly contracting and expanding, and things need to break apart for something new to be created. Whether you’re ready to leave your agency today and move on, or are just wondering if the change will be worth the heartbreak, you’ll learn something in Breaking Up: The Start of Something Great.