2009 Corporate Brochure for Production Road - general background information, recent project history with visuals and summaries

1. Outsourcing ~ 3rd Party Development ~ External Production

2. Company Profile
Production Road is the pioneer in Outsourcing and External Development for the games industry. By
coupling external project management and strategic outsource strategy planning with global world‐
class development studios, Production Road is the full service solution for all content outsourcing and
end‐to‐end games development.
Client Services:
Outsourcing
3rd Party External Development
o Game & IP Prototyping
o Ports/Conversions
o Full Product Development
External Project Management
Key Business Verticals:
Video Games
Visual Effects
Social Networks
Virtual Worlds
Tools & Technology
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 2

3. Ways We Can Help
Reduce Development Costs
Keep your internal core team small while utilizing best‐of‐class Outsourcing & External
Development, Strategic Outsource Planning, and External Production
Eliminate the traditional binge / purge hiring practices
Eliminate excess “soft costs” such as health benefits, completion bonuses, 401K
contributions, HR expenses, and overall liability for carrying large internal teams.
Increase Internal Team Productivity
Focus your Internal Team on vital, brand defining development needs, such as:
IP Development
Visualization
R&D
Game Mechanics
Polish
Save Time
Rapid scale‐up and scale‐down abilities
Comprehensive pre‐production and strategic external outsourcing pipeline integration
Full service external outsourcing management (Art, Tech, Design, Production)
Simple and clear documentation and remote collaboration tools to ensure the creation &
integration process, communication pipeline and overall workflow
Contract Negotiations
Supply Chain Management
Automation
o Automated requirements pack creation
o Master asset list creation, supervision and maintenance
o Pipeline expertise and support
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 3

4. Outsourcing Services
Outsourcing can mean different things to different people in the Games Industry. At Production Road, we’ve
established strategic relationships with more than 200 seasoned development studios located throughout the
world. This network includes a large number of:
Veteran North American & Overseas based full development studios that have embraced the world
of outsourcing and have made their teams available to Production Road.
Specialty Outsourcing Service Providers in the US and abroad that focus exclusively in one area of
product development whether it be art, animation, design or engineering.
Key Outsourcing Services Include:
2D Concept Level Design
Matte Painting, Storyboarding, Illustration World Building, Scripting
3D Art Asset Development Sound / Audio
Modeling, Texturing, Rigging, Lighting, Particle Effects, LODs Composition, Sound Effects, Foley
Large Internal Team = Sizable Development Budget
Animation Programming
In‐Game, Cinematics, Cut‐Scenes, Mo‐Cap Gameplay, Graphics, Engine, Tools, Network, Physics
Game Design Production
Missions, Quest, Dialogue QA, Localization, Project Management
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 4

5. Outsourcing Market Research
The global market for games outsourcing reached
$1.1bn by the end of 2006 and is set to grow to $2.5bn
by 2010 – representing 40% of total games development
spend
Outsourcing is already quite prevalent – it is estimated
that 60% of games studios outsource today, with this
figure projected to rise to 90% by 2008
If left unchecked, production costs for games developed
for next‐gen consoles will increase by 50%
Demand for quality art and animation will soon outstrip
supply by experienced outsourcing providers
Undersupply of skills across all game dev disciplines will
result in rising prices and the continued suppression of
the number of new titles in development
Source: Screen Digest
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 5

6. 3rd Party External Development
With an ever changing and maturing Video Game Industry, 3rd Party External Development has become increasingly more
attractive to games publishers and larger developers for a variety of different reasons including cost savings, headcount, and time
constraints. What differentiates 3rd Party External Development from Outsourcing is the dynamic between the client and the
vendor. 3rd Party is a collaborative, iterative process between both companies while outsourcing is linear.
Production Road is a turnkey external development solution for prototyping, ports/conversions and full product development.
With access to more than 200 dev teams and our own veteran project management staff, Production Road offers its clients a
comprehensive and efficient pipeline to secure the best 3rd Party External Development partner which matches budget, quality,
work scope and timeframe.
Prototyping
Production Road can develop fully playable prototypes or engage external
resources to partner with the client’s internal team to compete an original
demo which serves as a baseline for later stages of development.
Ports
Production Road’s development network consists of many studios that
specialize in platform conversions for all notable gaming systems. Our vendors
have done ports and conversions for projects including: Ratchet & Clank,
Resistance, Need for Speed, Call of Duty, etc…
Full Development
In addition to specialized outsourcers, Production Road’s development network
has a robust group of end‐to‐end full development studios ranging from 50 to
150+ staff members covering all mainstream genres and platforms. Full dev
projects have included: Heavenly Sword, Infected, Ghostbusters, Action
AllStars, WET, Punch Out!, Star Trek DAC, Wall‐E, etc…
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 6

7. Recent Projects
Unannounced PS3 Game IP Prototyping [3 Original Properties]
Dates: 2009 to Present Dates: Dec 2008 to Feb 2009
Client: Eat Sleep Play & SCEA
Client: Electronic Arts
Platforms: Playstation 3
Work Scope: Outsourcing (Art, Design, Platforms: Playstation 3, Xbox360, PC
Programming) Work Scope: Prototyping
Medal of Honor (Unannounced)
Damnation
Dates: 2009 to Present
Client: Electronic Arts Client: Codemasters USA
Platforms: Playstation 3, Xbox360 Platforms: PS3, Xbox360, PC
Work Scope: Outsourcing (Art, Design, Dates: Completed December 2008
Programming)
Work Scope: Outsourcing (Programming)
Unannounced Music/Rhythm Game
Dates: 2009 to Present SPEED RACER (Live‐Action Feature Film)
Client: Confidential Client: Digital Domain & Warner Bros.
Platforms: Playstation 3, Xbox360, Wii Platforms: Live‐Action Feature Film
Work Scope: Full Development
Dates: Completed May 2008
Transformers: Revenge of the Fallen Work Scope: Outsourcing (Art Asset
Client: Luxoflux / Activision Development)
Platforms: Playstation 3, Xbox360
Dates: August 2008 to April 2009
Work Scope: Outsourcing (Art, Level Design)
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 7

8. Transformers: Revenge of the Fallen (PS3/X360)
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 8

9. Environmental Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 9

10. Vehicles & Props Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 10

11. Character Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 11

12. Concept Art Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 12

13. Contact Information
909 N. Sepulveda Blvd., Suite 840
El Segundo, CA 90245, USA
Phone: (310) 414-6800 | Fax: (310) 414-6804
www.productionroad.com
Justin Stark
VP, Business Development
(O): 310.414.6809
(M): 310.292.1534
justin@productionroad.com
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 13