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So how do you access
this massive market? We’re glad you asked... You want to sell your products in China 在中国销售 的产品?
It is predicted to be
$650b by 2020!* *McKinsey & Company *QOR Research Market snapshot Online retail in China is $200b and growing. Australian online retail consumers spent $18.7b between March 2014 and March 2015*
*Sources: McKinsey & Company, Bloomberg,
Reuters ‘Singles Day’ is the world's biggest day of online retail 2014 = $9.3b 2012 = $4.0b These ﬁgures show the Alibaba Group's huge increase in sales on November 11 over the past three years. $5.8B 2013 $4.0B 2012 $9.3B 2014
MALL *McKinsey & Company In
the West, most online retail is done by large B2C sites such as department stores In China, 70% of the market is C2C.
What are Chinese consumers buying
online? Apparel Recreation and education Household products Transport and communications Healthcare and personal Food Utilities 35% 35% 11% 4% 2% 15% 12%
Top Western products that Chinese
consumers buy online: Baby formula Clothing Cosmetics Tech Nutritional supplements Food and beverage Young Chinese consumers save very little, spending most of their salary. They will pay a premium for quality, cleanliness, health and safety. Cnn money, marketingtochina.com & vecci
Where are they buying? Fun
fact: eBay shut down its Chinese site in 2006 Has nearly 800m product listings and is in the top 10 global websites Where businesses sell to Chinese consumers. Taobao (C2C) TMall (b2C) The main player is Alibaba Group