Big Data and Big Law at Walmart - StampedeCon 2013

•

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At the StampedeCon 2013 Big Data conference in St. Louis, Anthony Martin, Chief Privacy and Information Security Counsel at Walmart, presented Big Data and Big Law at Walmart. This is the story of one global, multichannel company’s walk through the increasingly complicated Legal, Compliance, Security maze while trying to recognize the implicit value of Big Data programs.

Negócios Tecnologia Educação

BIG
DATA

BIG
LAW

Anthony
Mar+n

Walmart

“Informa<on
will
be
your

compe<<ve
advantage.”

-‐
Ginny
Rome4y

“Informa<on
has
always
been

our
compe<<ve
advantage.”

-‐
Me

Big

Data

eCommerce

Supply

Chain

POS

Real
Estate

Disaster

Recovery

Legal

HR

Social

These
databases
will
grow
to

connect
every
individual
to
at
least

one
closely
guarded
secret.
…

And
these
companies
are

combining
their
data
stores,
which

will
give
rise
to
a
single,
massive

database.

I
call
this
the
Database
of
Ruin.

-‐Paul
Ohm

Costs
of
Incidents

Source:
Privacy
Rights
Clearinghouse,
“Chronology
of
Data
Breaches,”

*Does
NOT
include
goodwill

COLLECT

•  Right
to

collect?

•  Privacy

STORE

•  PAT
Safeguards

•  Security

USE
or
SHARE

•  Right
to
use
or

share?

•  Privacy

FIPPS

Fair
Informa<on
Prac<ce
Principles

NOTICE

CHOICE/CONSENT

ACCESS

SECURITY

ACCOUNTABILITY

NOTICE

Transparency.

Individual
Par+cipa+on.

Purpose
Speciﬁca+on.

Use
Limita+on.

Data
Minimiza+on.

COLLECT

•  Right
to

collect?

•  Privacy

STORE

•  PAT
Safeguards

•  Security

USE
or
SHARE

•  Right
to
use
or

share?

•  Privacy

Use
of
Data
Limited
to
Speciﬁc
Purpose

“AGGREGATE”

“ANONYMOUS”

“DE-‐IDENTIFIED”

PRIVACY
by
DESIGN

Vs.

The
1%

=

Culture

STORE

• Physical,

Administra+ve
and

Technical

Safeguards

• Security

COLLECT

•  Right
to

collect?

•  Privacy

STORE

•  PAT
Safeguards

•  Security

USE
or
SHARE

•  Right
to
use
or

share?

•  Privacy

When
you
share,
you
keep
responsibility

LEGAL

PRIVACY

SECURITY

COMPLIANCE

PUBLIC
RELATIONS

REPUTATION

GOODWILL

TRUST

WHO
OWNS
THE

DATA?

Intellectual
Property
Issues

Awareness

Compliance

COMPETITIVE
COMPLIANCE

FINAL
WORDS

Anthony.Mar<n@WalmartLegal.com

@AMPrivacy

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