Positioning of Deodorant Brands. Positioning of Body Spray Brands

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Sriram Prasad

Positioning of Various Deodorant Brands in the Middle Eastern countries

Marketing

Significant part of the
population uses Deodorants
& Fragrances interchangeably
Masculine
Appeal
Axe
Fa
Brut
Brut
Heritage
Anti-
Perspirant
French/
Oriental
Fragrance
Old Spice
Nivea Men
Rexona
Sapil
Maryaaj
Armaf
Dove
Men’s
Adidas
Playboy
Royal Mirage
Rasasi
Denim
Old Spice
English
Blazer
English
Blazer
Fantasy
Perception Map of MEN’s Deodorants/
/AP – Middle East Countries
Denim
Skin Care/
Safe skin
Sriram Prasad 2016
DEO
Yardley

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